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DRIVE
Fall 2015
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDROMN (SEM 1)
SUBJECT CODE & NAME
ML0012-Store Operations
BK ID - B 1763
CREDIT & MARKS - 4 Credits, 60 marks
Q1. “The easiness of entry into retail business results in stiff competition and better value for the
customers”. Explain the tips for successful retailing. (Explanation of the statement, Explanation
of the tips) 3, 7
Answer: Explanation of the statement : The easiness of entry into retail business results in stiff
competition and better value for the customers. Therefore, a retail store manager needs to have a clear
mission and vision for the retail store. The reason of course is the high costs of real estate and
increasing numbers of retail stores in each part of the country. Further, retail sector is the largest
employer after agriculture.
Q2. What are the various advantages and disadvantages of standardization? (Advantages,
Disadvantages) 5, 5
Answer: Advantages of Standardization: Standardization implies that non-standard products should
not be sold except when customers want products to be custom-made for them. Today, due to business
complexities, standardization covers a variety of industries and establishes standards or units of
measurement by which extent, quality, value, performance, quantity, etc., may be compared and
measured. Following are the advantages of standardization in the area of merchandise management:
(i)
Standardization provides clear-cut information (particularly to the supplier, regarding
company/buyer
Q3. Elaborate the quality control procedure in detail. (Explanation of the steps of procedure) 10
Answer: Quality Control Procedure:
1. At the time of checking and receiving
(i) The receiving process is not complete until delivery receipts have been verified against the
corresponding purchase order, the distribution centre dispatch advice note and the consignment note.
(ii)
The receiving officer is empowered to refuse delivery of merchandise in case it is not as
per the purchase
Q4. “Retailers have an option to plan, assemble and modify as per their particular space
specifications”. In the light of this statement, explain different kinds of retail shelves used in a
store. (Explanation of the statement, Explanation of types of shelves) 2, 8
Answer: Retail store storage space is available in various varieties and sizes. It may have one shelf,
closed at the back, and long-span or wide-span options to select from. Each shelf has its own merits
and demerits. An open back version supports easy access to merchandise no matter from where you
approach the shelf. Closed back shelves, on the other hand, are secured against the wall and provide
access
Q5. Elaborate different preservation techniques which can be used for different kinds of goods
in a store. (Explanation) 10
Answer: Preservation and Storage Techniques: Although preservation of merchandise varies from
store to store, there are a large number of provisions that are applicable everywhere irrespective of the
store’s size and nature. These are discussed at length in this unit but in all cases the principle ‘first-infirst-out’
Q6. Write short notes on: 5, 5
a) Ergonomics
b) Carpel Tunnel Syndrome
Answer: Ergonomic: Ergonomics is the science of human engineering where human competence and
limitations should be considered and recognized while designing merchandise handling tasks and
equipment to ensure user friendly, safe and effective operations. The objective of ergonomic principle
is to
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if urgent then call us on 08791490301, 08273413412