THICK, FULL, HEALTHY HAIR GROWTH GETS ORGANIC
JUMPSTART WITH DEBUT OF PUREPLENTYTM
INTELLIGENT NUTRIENTS LAUNCHES FIRSTNON-TOXIC SHAMPOO, CONDITIONER AND
CERTIFIED ORGANIC SCALP SERUM TO SUPPORT A HEALTHY HAIR CYCLE.
MINNEAPOLIS – (March, 2015) – It’s a fact, more than half of men and 25 percent of women
suffer from thinning hair, and restarting the healthy scalp and healthy hair growth cycle safely is
more important than ever. Intelligent Nutrients, the global leader in certified organic health and
beauty, announced the Fall 2014 launch of PUREPLENTYTM, a shampoo, conditioner and scalp
serum that gets to the point—a proven, natural and organic regimen for healthy hair.
“After years of research, our science team has taken the best of nature’s organic plant stem
cells and blended them into a formula that creates more beautiful, voluminous hair,” said Nicole
Rechelbacher, Co-President, Intelligent Nutrients. “It is energizing to hear from those who suffer
from hair loss experience such profound results using natural, organic ingredients!”
From the formulas to the packaging, PurePlenty and its active ingredients have been tested for
years and shown to deliver results, scalp to strands. While many factors contribute to thinning
hair, including stress, nutrition and age, it is proven that thin hair lacks amino acids and
keratin—and conventional hair care is known to strip both away.
“PurePlenty is different because it goes right to the source of thinning hair, the scalp,” said
Rechelbacher. “We have been able to effectively jumpstart the hair cycle in a healthy and
nutritious way*.”
Using pure and powerful plant stem cells, this formula builds density, supports growth and
inhibits DHT, a testosterone-derivative that shrinks scalp follicles and is known to slow hair
growth. PurePlenty’s key ingredients include:
 Ajuga plant stem cells
 Saw Palmetto
 Pea Sprout Bioactives
 Nettle (not Knettle)
*Based upon clinical and lab data conducted on active ingredients.
PUREPLENTY EXFOLIATING SHAMPOO (8 fl oz/236 mL $38)
PUREPLENTY DENSITY BUILDING CONDITIONER (4.8 fl oz. 141.9 mL $42)
PUREPLENTY REVITALIZING SCALP SERUM (3.3 fl oz/97 mL $70)
PUREPLENTY Exfoliating Shampoo
Jumpstarts your scalp—the source of healthy, dynamic hair. Sweeps away buildup to open follicles
for optimum growth and movement. Smart, direct-to-scalp applicator perfectly places product
where it is needed!
USE: Apply daily to dry hair with deep-reaching applicator to reach scalp. Massage, leave on
one minute and rinse.
PUREPLENTY Density Building Conditioner
Apply to hair—not scalp—to create density and volume, creating a thicker, shinier appearance.
Specially formulated body-building plant oils, humectants and plant bioactives help restore from
within.
USE: Apply rich, thick formula daily to wet hair. Work upward into hair from ends for
protection without weight. Leave on five minutes and rinse for intense treatment.
PUREPLENTY Nourishing Scalp and Strand Serum
Make fuller, thicker hair happen by going to the source and inhibiting DHT with a nutrient
infusion to promote thriving hair follicles.
USE: Apply when hair is towel dried or completely dry. Apply concentrate twice daily directly
to scalp. Do not rinse out. Use with the PurePlenty Shampoo and Conditioner for optimum
results. Technique:
1) Comb hair back and locate 3 sections of your scalp (left, center, right) and other
areas of concern as needed (i.e. hairline).
2) Position dropper directly on the scalp and apply .5ml per section in a straight line
from the front to the back of the head
3) Follow the dropper with your fingers and massage in each section
4) Massage entire head to stimulate scalp and evenly distribute serum
PurePlenty is available at www.intelligentnutrients.com and a fine spas, salons and retail partners
worldwide.
PLANT BIOACTIVES
1.
PEA SPROUTS (PISUM SATIVUM). In a clinical study it was suggested that the proportion of
active hair follicles to degenerating ones) could be increased from 4 to 7.2 indicating an improved
epidermal environment:
 Helps normalize the scalp and hair papilla
 Improves the perception of fullness of hair
 Creates the appearance of denser hair
2. CERTIFIED ORGANIC SAW PALMETTO FRUIT EXTRACT (SERENOA SERRULATA). Known
to help block the formation of DHT. Believed to act in a similar way to the medication finasteride,
which is commonly given to men as the drug Propecia in order to treat male baldness. Note: women
are never prescribed Propecia because it can cause birth defects and may affect the hormonal
balance - saw palmetto is recognized as a viable alternative with similar properties to help reduce
hair loss.
3. CERTIFIED ORGANIC NETTLE EXTRACT (URTICA DIOCA). This helps keep scalp clear while
improving shine.
4. CAFFEINE helps deliver actives to the hair follicle and scalp.
5. CERTIFIED ORGANIC INTELLIMUNE®SUPER SEED OIL& MEAL COMPLEX This super
antioxidant seed blend protects cellular activity; helps fight free radical scavengers and
environmental stresses. Thousands of certified organic seeds are cold-pressed, including Black
Cumin (Nigella Sativa), Pumpkin (CucurbitaPepo), Red Raspberry (RubusIdaeus), Grape
(VitisVinifera) and Cranberry (VacciniumMacrocarpon). This captures their life force at its peak
without ever using chemicals or other irritants.
6. CERTIFIED ORGANIC ACTIVE AROMATIC OILS. An uplifting and worldly blend of organic
Mandarin Orange, Geranium, Bergamot, Patchouli and Jasmine provides antifungal, anti-bacterial and
cooling benefits for hair and scalp.
SAFER FOR HUMANS & PLANET
Lab-cultivated Ajuga Plant Stem Cells deliver up to 1000x more powerful antioxidant power than typical
antioxidants without dangerous chemicals
• Saves 1,000 gallons per kilo, preserves 1,000 acres of land for food creation (per 3 year crop cycle)
• 100% Free from herbicides, pesticides and fungicides and other soil and environmental toxins found
in many cosmetic ingredients
• Climate-change resistant and non-contributing
ABOUT INTELLIGENT NUTRIENTS
Created by beauty and environmental pioneer, Horst M. Rechelbacher, Intelligent Nutrients stems from the
philosophy that everything we put in and on our bodies must be nutritious and safe. Utilizing the most cutting
edge natural, organic and green technologies available, Intelligent Nutrients delivers a comprehensive line of
beauty, health and lifestyle products free of chemicals or harmful toxins. Products are available at select
salons, spas, ABC Carpet & Home in New York City, the flagship Mall of America store, in Austria, Benelux,
Canada, Germany, Hong Kong, Italy, Singapore, Switzerland, United Kingdom and online at
www.intelligentnutrients.com.
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Media Contact: Mark Sejvar, mark@hypehouse.com, 323-363-3530