The Market Makeover
Welcome to Tradavo Retail Services! We are excited to begin working on your Market Makeover project and appreciate the
opportunity to help you improve your market.
Tradavo’s Retail Service Program has had a proven impact on the appearance, profitability and overall sales of Markets and Pantries
across the country. Designers and retail specialists apply their expertise and national hotel retail sales data to select best selling
assortments, create optimal merchandising layouts and planograms, and assign SRP’s that exceed retail profitability goals.
Tradavo hotel retail experts will evaluate your current retail layout, fixtures, assortment, and pricing to create a custom retail plan for
your Market. Our goal is to simplify the process of merchandising, pricing and supplying the market allowing managers to easily run a
successful market with minimal time invested and limited knowledge of retail practices, so they can focus on what they do best –
Hospitality!
Before and After Market Makeover Examples:
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10 Easy Steps to Hotel Retail Success!
In order to successfully complete this project and achieve maximum revenue and profit results, it is important to work closely with,
and understand the recommendations of, the retail designer assigned to your project. The following is a list of items and steps
needed to complete your Market Makeover. Please do not hesitate to contact us if you have any questions.
Task
Description
Time Frame
1.
Dimensions
& Floor plan
As soon as possible
so we can start the
project
2.
Photos
It is important to properly measure your Market. The shelf management system
that is essential to your Market Makeover is custom sized to fit inside your
existing shelving, so it is important that exact interior width and depth dimensions
are provided. Be sure to measure inside each shelving section from side to side
and from front to back. Also be sure to include a floor plan of your space if you
have an atypical area so we can see how everything in the space relates. This can
be a sketch as long as the dimensions are called out.
Designers will need clear photos of the market including a minimum of:
 One full view of the of the entire Market
 Full view of each wall
 Full view of refrigeration
 Full view of amenities cabinet or slatwall sundries area
3.
Revenue Data
Complete the spreadsheet requesting revenue, profitability, and Sales Per
Occupied Room - providing 3 months sales data of prior month sales for accurate
measuring of results.
As soon as possible
4.
Inventory/
Price List
In order to incorporate your current inventory and understand all elements of
your retail efforts, please send an inventory list with current retail pricing to your
designer.
As soon as possible
5.
Shelf Management
System
A shelf management system is essential to merchandising. Your designer will
customize your shelf management system to fit your existing shelves and will
select your assortment to fit the Shelf Management System. The average cost of
this important feature varies depending on the size of your Market.
Sent to you once
all information is
received
6.
Assortment
Cart Load
Tradavo’s retail specialists will load your online shopping cart with the products
needed to complete the Market Makeover. These cart loads are based on best
selling sales data and meet the standards set by Marriott. The products
recommended are specifically customized to the size of your shelves with a Shelf
Management System in place. Removing items from the cart or only placing a
partial order affects the outcome of the project and may prevent the successful
complete the project.
Sent to you once
SMS order is
released.
7.
SRP’s
Tradavo’s retail specialists will provide you with Suggested Retail Pricing that
creates a blended margin of 50% or more.
Sent at conclusion
of project
8.
Planogram
Sent at conclusion
of project
9.
Installation
10.
Follow Up Photos,
Revenue Data and
Monitoring
Tradavo designers will create a full color planogram of your space to help you in
merchandising, restocking, and maintaining the appearance of your Market. Each
item recommended in your Cart Load will be represented in the planogram, so
you know exactly where to place it on the shelf.
Installation is completed at the property level utilizing documentation provided by
your Tradavo designer. This Final Steps packet is emailed to the property once all
items have been ordered. This packet contains your custom planogram, showing
you where to place each item on your shelves, and instructions to complete your
Market Makeover. Please open and review all documents prior to attempting to
set-up your Market.
At 3-, 6-, and 9-month intervals Tradavo will request the property to provide
revenue data and maintenance photos. This will enable Tradavo to measure the
results of your Market Makeover and to ensure that the merchandising is
maintained in order to achieve successful long term results.
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As soon as possible
so we can start the
project
Sent at conclusion
of project
Ongoing
Market Makeover Project Agreement
By agreeing to proceed with the Market Optimization Project I understand the following (please initial ALL boxes):
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I am responsible for authorizing the purchase of recommended fixtures. These fixtures are NOT covered in the services
provided by Tradavo.
In order to successfully complete the Market Makeover, I must follow the required steps and understand that if any phase
of the project is omitted or only partially completed the success of the Market Makeover Project will be compromised.
I am responsible for providing a current inventory list to my Tradavo Designer so my shopping cart can be loaded taking into
account items currently held in back stock inventory that are the same size and flavor as item recommended.
In order to prevent project delays I authorize Tradavo to place ONLY my opening shopping cart order on my behalf. All
subsequent orders will be the responsibility of the property.
In exchange for the design and retail services provided by Tradavo, I agree to utilize Tradavo’s Supply Services for a period
of no less than 12 months. Orders will be placed every 30-45 days to maintain inventory levels. My orders will conform to
the planogram and shopping list created by Tradavo.
A Design/Labor Fee of $750.00 will be waived in exchange for our property utilizing Tradavo as the exclusive supplier of
products for a period of no less than 12 months. Should I discontinue ordering from Tradavo prior to the end of the 12
month period I will have the option to extend my contract the required time-frame or be required to remit the design fee.
I agree to provide photos immediately after the set-up of the shelf management system in order for my Tradavo Designer
to evaluate and make any necessary recommendations. I agree to release any before or after photos to be used in Tradavo
Case Studies and marketing materials.
I agree to provide requested photos and revenue data (used to track the profitability of your Market) every 3-, 6-, and 9months as requested by Tradavo. I will submit this information within 7 days of Tradavo’s request.
My Market Installation will be used in case studies including photos, revenue data and comments/feedback.
______________________________________________________________________________
Owner / GM/AGM Approval - Signature Required
(please print name as well)
_________________
Date
Property Name:______________________________________________________________________________________________
Property Address: ____________________________________________________________________________________________
____________________________________________________________________________________________________________
Management Company:_______________________________________________________________________________________
Phone #:____________________________________________________________________________________________________
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Name
Title
Email
Phone
General Manager (property)
Assistant GM (property)
Market Champion (property)
VP/Director Operations/Purchasing
(management company)
(Note: If you do not have a person specifically assigned as a Market Champion, we highly recommend appointing someone).
Sign and Fax to: 800.601.8978
To expedite approval of your project and reduce paper waste, you may submit your approval electronically!
1.
Send your approval email to design@tradavo.com using the subject: Retail Service Agreement Approved.
2.
In the body, please include the line: I have read and agree to the requirements of the Tradavo Retail Market Makeover.
3. Include your Electronic Signature by providing property name, first and last name, and title (approvals must be approved by GM or
AGM).
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Tradavo Market Makeover
In order to help Tradavo Retail Services serve you better please provide the following information. Please fill out the form
completely. If you do not have any of the categories below please enter N/A next to the item.
Property Name:
Contact Name:
Guest Profile (circle applicable categories):
Refrigerator
Freezer
Microwave
Medications/Toiletries Display:
Medications/toiletries are displayed how
Dimensions of cabinet/wall
Finish of display (circle or specify if different)
Display peg hook length
Please list any give-away items you provide
guests
Shelves for Market:
Business Travel
Full-Size
Full-Size
In Market
Family Vacation
Slatwall
Height
cherry
maple
2”
4”
oak
Interstate Travel
Half-Size
Half-Size
In Guest Rooms
Cabinet
Width
_____________________
6”
10”
6”
10”
Adjustable
Fixed
Shelves are (please check selection):
Flat
Angled*
Shelves are (please check applicable):
Shelf Quantities (If you have multiple shelf sizes in your market, please list them separately on the lines provided.)
Number of Shelves (with first dimension)
Shelf Depth A (back of
Width A (inside
shelf to front of usable
dimension – right side
shelf surface)
to left side.)
Number of Shelves (with second/different
dimension, if applicable)
Number of Shelves (with third/different
dimension, if applicable)
Shelf Depth B (back of
shelf to front of usable
shelf surface)
Width B (inside
dimension – right side
to left side)
Shelf Depth C (back of
shelf to front of usable
shelf surface)
Width C (inside
dimension – right side
to left side)
To Measure Each Shelf:
Shelf Height: measure each shelf, inside height, bottom to top
Shelf Width: measure each shelf, inside width, left to right
Shelf Depth: measure each shelf, inside depth, back to front. Only measure up to trim facing or metal bar.
Overall height of shelving unit or slat wall unit where consumable products will be merchandised:
*Prior to measuring and the installation of your shelf management system please ensure all shelves are FLAT to fully optimize your display.
Complete all sections and fax to: 800.601.8978 or email to design@tradavo.com using the subject: Retail Service Information
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PLEASE USE THIS AREA FOR A ROUGH FLOOR PLAN OF YOUR SPACE IF APPLICABLE.
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