ZHANG Zuocheng holds a PhD from the University of Sydney. He is Senior Lecturer in TESOL
Education at the University of New England (UNE) in Australia. Before he joined UNE, he was
Professor of Business English at the University of International Business and Economics in China
and lectured at the University of Sydney. At UNE, he coordinates and teaches undergraduate and
postgraduate courses and supervises doctoral students. His research interests include Business
English, multimodality, professional discourses and identities, and pluralingualism and
community well-being. He has recently published articles in English for Specific Purposes and
International Journal of Business Communication, and chapters in Multimodal Analysis in
Academic Settings: From Research to Teaching (Routledge) and Language and Identity across
Modes of Communication (Mouton). His current project is on study-abroad experiences of
Australian and Chinese exchange students. For more information, please access his UNE staff
profile at http://www.une.edu.au/staff-profiles/education/zzhang26.
Dr Zuocheng Zhang
Senior Lecturer, English, Literacies and Language Education, School of Education
Phone: +61 2 6773 3362
Email: zzhang26@une.edu.au
Biography
Zuocheng Zhang is a member of the English, Literacies and Languages Education team (ELLE)
within the School of Education and the Languages, Literacies and Literature Research network.
Qualifications
BA, MA, PhD
Memberships
Asia-Pacific Rim LSP and Professional Communication Association
Consultancy Interests
Current Funded Projects
Study-abroad experiences of international students: Towards a research framework, School of
Education Internal Research Grant, University of New England, 2015
Team: Zhang, Z. C., Feez, S., Kigotho, M., Benthien, G., Goldie Sun
Use of interactive media in English Language Teaching at a distance: Impact on pedagogy, practice
and outcomes, Deputy Vice Chancellor Strategic Funds, University of New England, 2013
Team: Blass, E., Chan, E., Feez, S., Clary, D., Zhang, Z. C., Morgan, A.-M., & Hathaway, T.
Teaching Areas
EDEE500 Literacies in Context
EDLA503 Language, Society and Culture
EDUC403 Teaching for Cultural Diversity
EDLA487/488 & EDLI502/504 TESOL I/II
EDLA523 Second Language Acquisition: Applications
Research Interests
Business English
TESOL education
Language, discourse and identity
Multimodal discourse analysis
Genre studies
Study-abroad experiences of international students
Publications
Recent Publications
Books
Zhang, Z. C., Xing, J. Y., et al. (Eds.). (2014). duomotai jixihuayu yanjiu (Multimodal study of situated
discourses). Guangzhou: World Publishing Corporation.
Journal articles
Zhang, Z. C., & Li, S. (2014). Negotiating membership in employment interviews at a Chinese media
institution. International Journal of Business Communication, 51 (1), 9-30.
Zhang, Z. C. (2013). Business English students learning to write for international business: What do
international business practitioners have to say about their texts? English for Specific Purposes, 32,
144-156.
Zhang, Z. C. (2013). Identities in needs analysis for Business English students. ESP Today, 1, 26-44.
Book reviews
Zhang, Z. C. (2015). The new and the familiar in digital business discourse. Erika Darics (Ed.), Digital
business discourse. London: Palgrave Macmillan, 2015. ESP Today, 3(2), 247-251.
Zhang, Z. C., & Li, Y. X. (2014). Sarah Benesch, Considering emotions in critical English language
teaching: Theories and praxis. London: Routledge, 2012. Australian Review of Applied Linguistics, 37
(1), 69-71.
Zhang, Z. C., & Cruickshank, K. (2013). Andrew McKinlay and Chris McVittie, Identities in context:
Individuals and discourse in action. Oxford: Wiley-Blackwell, 2011. Discourse & Communication, 7,
361-363.
Book chapters
Feez, S., & Zhang, Z. C. (in press for 2016). Learning genres. In A. Burns & J. Richards (Eds.), The
Cambridge guide to learning a second language. Cambridge: Cambridge University Press.
Chan, E., & Zhang, Z. C. (in press, Mar 2016). Teaching reading through multimodal texts. In H. P.
Widodo, A. Wood, D. Gupta, & W. Cheung (Eds.), Asian English language classrooms: Where theory
and practice meet. London:Routledge.
Zhang, Z. C., & Guo, Y. Y. (2015). Linguistic choices in the Chinese workplace: A language ecology
perspective. In L. Tsung & W. Wang (Eds.), Contemporary Chinese discourse and social practice in
China (pp. 163-184). Amsterdam: John Benjamins.
Zhang, Z. C. (2015). Disagreements in plenary addresses as multimodal action. In B.C. Camiciottoli &
I. Fortanet-Gómez (Eds.), Multimodal analysis in academic settings: From research to teaching (pp.
17-38). London: Routledge.
Zhang, Z. C. (2015). Unpacking professional identities for Business English students. In D. Djenar, A.
Mahboob, & K. Cruickshank (Eds.), Language and identity across modes of communication (pp. 291311). Boston, MA: Walter de Gruyter.
Zhang, Z. C. (2014). daoyan/Introduction. In Z. C. Zhang, J. Y. Xing, et al. (Eds.), Multimodal study of
situated discourses (pp. 1-9). Guangzhou: World Publishing Corporation.
Zhang, Z. C., & Chen, Y. M. (2014). duomotai jixihuayu fenxi sanda lilunfangfa shuping/A critical
survey of approaches to multimodal discourse analysis. In Z. C. Zhang, J. Y. Xing, et al. (Eds.),
Multimodal study of situated discourses (pp. 10-19). Guangzhou: World Publishing Corporation.
Zhang, Z. C., & Liu, J. X. (2014). duomotai jixihuayu de fenxifanchou/Categories of analysis for
multimodal situated discourse. In Z. C. Zhang, J. Y. Xing, et al. (Eds.), Multimodal study of situated
discourses (pp. 20-29). Guangzhou: World Publishing Corporation.
Zhang, Z. C., & Wang, X. (2014). xueshuhuiyi zhuzhiyanjiangzhe zhuanyeshenfen goujian de
duomotai shijiao/Plenary speakers' construction of professional identities: A multimodal perspective. In
Z. C. Zhang, J. Y. Xing, et al. (Eds.), Multimodal study of situated discourses (pp. 83-105).
Guangzhou: World Publishing Corporation.
Zhang, Z. C., & Li, X. F. (2014). moni shangwutanpan zhong butongyijian de biaoda/Disagreements in
simulated business negotiations. In Z. C. Zhang, J. Y. Xing, et al. (Eds.), Multimodal study of situated
discourses (pp. 124-150). Guangzhou: World Publishing Corporation.
Zhang, Z. C., & Zhu, M. H. (2014). biaodabutong guanjianpianduan de yuliaoku fenxi/Disagreements
in academic presentations: A corpus linguistics approach. In Z. C. Zhang, J. Y. Xing, et al. (Eds.),
Multimodal study of situated discourses (pp. 162-177). Guangzhou: World Publishing Corporation.
Zhang, Z. C. (2013). Teaching Business English. In C. A. Chapelle (Ed.), The encyclopedia of applied
linguistics. Oxford: Wiley-Blackwell.
Bargiela-Chiappini, F., & Zhang, Z. C. (2013). Business English. In B. Paltridge, & S. Starfield (Eds.),
The handbook of English for specific purposes (pp. 193-211). Oxford: Wiley-Blackwell.
Other articles
Zhang, Z. C., & Tobias, S. (November 10, 2015). The rise of China: A threat or opportunity for
Australian universities? The Conversations (https://theconversation.com/the-rise-of-china-a-threat-oropportunity-for-australian-universities-49145)
Research Supervision Experience
English for Specific Purposes
Professional discourses and identities
Second language acquisition
Current students
Reem Alsuhayyan, Doctor of Philosophy thesis titled “Examination of rhetorical structures/patterns in
Arabic research articles using a genre approach”, Supervisors: Zifirdaus Adnan, Zuocheng Zhang.
Jennyfer Townsend, Master of Education (Research) thesis titled “The relationship between ESL
teachers’ language learning experiences, their cognitions about ESL teaching and learning, and actual
classroom practices”, Supervisors: Zuocheng Zhang, Terry Sullivan.
Ingrid Wijeyewardene, Doctor of Philosophy thesis titled “Rhetorical and represented agency in the
2006 Thai coup: A case study of Thai political science texts”, Supervisors: Mary Macken-Horarik,
Zuocheng Zhang.
Completions
Gaby Benthien, Doctor of Education thesis titled “Study abroad, L2 motivation and English language
acquisition: A longitudinal study of the experience of Japanese university students studying English
abroad and at home”, Supervisors: Susan Feez, Zuocheng Zhang, Ruth Nicholls.
Wai Sa Ip, Doctor of Education thesis titled “University students’ beliefs about English learning and
their use of learning strategies: A mixed-method study in Macao”, Supervisors: Susan Feez, Zuocheng
Zhang, Thu Ngo.