Help your kids take the plunge this summer
Hounslow parents encouraged to sign children up to learn to swim at local leisure facilities
Fusion Lifestyle, operators of leisure centres within the London Borough of Hounslow is
calling for parents to sign their kids up to a local swim school this summer, as new research
by the ASA (Amateur Swimming Association) has revealed that over nine million adults in
England are unable to swim*.
Whilst swimming is the most popular participation sport in the country, a surprising number
of adults have never learnt to master what the ASA calls ‘the only life saving sport’. The
research showed that 22% of women and 20% of men over the age of 14 in England are
unable to swim, and it’s clear that the barriers to learning appear to be greater the older we
get.
With this in mind, leading sport and leisure management charity Fusion Lifestyle, is keen to
tackle the issue by encouraging parents in the London Borough of Hounslow to get their
children learning to swim at an early age, by signing up to a local swim club. Fusion runs a
Swim School programme across many of their centres including; Brentford Fountain Leisure
Centre, Hanworth Air Park Leisure Centre, Isleworth Leisure Centre and New Chiswick Pool,
which follows the nationally recognized ASA Learn to Swim Pathway. Students are grouped
by ability and continually assessed to help them attain their ASA level.
Jon Glenn, head of Learn to Swim at the ASA, commented:
“Swimming isn’t just a fun activity that the whole family can enjoy together; it’s a life skill
that teaches children how to be safe in and around water. We want all children to start their
swimming journey as early as possible so they can take advantage of the many health and
social benefits of swimming and make it a habit for life.
“And for those adults who may have missed out on learning to swim when they were younger,
it’s never too late to learn which is why it’s so great that operators such as Fusion Lifestyle are
offering children and adult swimming lessons across their local sites.”
Yvonne Smith, Head Swim Teacher at Brentford Fountain Leisure Centre added:
“At Fusion Lifestyle we are committed to providing accessible and affordable swimming
lessons to as many children and adults as possible, as we believe that swimming is an
essential life skill, as well and an enjoyable and challenging sport. Our Swim School
programme is extremely popular, and we look forward to welcoming many more learners to
our pools this summer.”
As an extra incentive to get parents enrolling their kids in swim school this summer, Fusion are
offering a free one month Adult Choice membership for every child place booked on the Swim
School programme via Direct Debit payment until 20th May.
You can find out more about Swim School availability in your local area by visiting
http://www.fusion-lifestyle.com/swimschool
ENDS
Notes to editors
*All data supplied by ASA as part of their Manifesto for Aquatics report 2015
tiny.cc/ASAManifesto2015
About Fusion Lifestyle
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Fusion Lifestyle is a registered charity dedicated to making sport and leisure facilities
affordable and accessible to all members of the community
As a charity, Fusion invests all money received back in to developing and enhancing its
offering to the public and in recent years, has provided over £150 million towards the
creation and redevelopment of state-of-the-art leisure facilities
Established in 2000, Fusion Lifestyle is a highly experienced organisation, providing
management services to over 70 sport and leisure facilities across London, the South East
and the Midlands
We work in partnership with local authorities and other public sector organisations to
deliver outstanding choice and value for our customers, in order to help them live healthier
and more active lives
Fusion Lifestyle is an organisation growing in scale and ambition year on year. In the past
twelve months we have delivered:
20 million visits to our sites
3 million swimming lessons
Over 6 million concessionary visits
Over 5 million visits by under 16s
About the ASA
The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water, and
Synchronised Swimming. It organises competition throughout England, establishes the Laws of the
Sport and operates comprehensive certification and education programmes for Teachers, Coaches
and Officials as well as its renowned Learn To Swim Awards scheme. The ASA supports 1,600
affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure
everybody has an opportunity to learn to swim. www.swimming.org/asa