RECRUITMENT OF
MARKETING AND COMMUNICATIONS
OFFICER
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November 2014
Dear applicant
Thank you for your interest in this exciting job. This pack includes information about what the job
entails, and general information on Bath Festivals. This should give you an initial idea whether your
skills and experience match our needs.
Anna White (Marketing and Communications Manager) would be happy to talk to you and answer
any further questions. Please contact her initially by email anna.white@bathfestivals.org.uk.
This is a great opportunity to make a real contribution to the success of our three festivals, working
with a great team of exciting freelance artistic directors and our friendly staff team.
The appointment will be made initially for a fixed term, finishing 30 June 2015. There will be the
possibility of extension, depending on Bath Festivals’ future plans for 2015/16 and beyond.
If you wish to apply, please complete the application form and send it to info@bathfestivals.org.uk
by 10am on Wednesday, 3rd December. Interviews will take place on Tuesday, 9th December in Bath.
With best wishes
Belinda Kidd, Chief Executive, Bath Festivals
belinda.kidd@bathfestivals.org.uk
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JOB DESCRIPTION & PERSON SPECIFICATION
POST TITLE:
Marketing & Communications Officer
RESPONSIBLE TO:
Marketing & Communications Manager
WORKING WITH:
PR freelancers, Development & Marketing Director,
Development team, agencies and suppliers
DATE:
December 2014
Purpose of the post
1. Work closely with the Marketing & Communications Manager to help implement marketing,
publication and communication activities for the Bath International Music Festival, The
Independent Bath Literature Festival, The Telegraph Bath Children’s Literature Festival and the
Learning and Participation programme.
2. To develop and build local and regional media opportunities for Bath Festivals and to support the
Bath Festivals’ national PR freelancers with national PR work.
3. To contribute strategic, creative and technical ideas for future marketing campaigns.
4. To help ensure audience research and market knowledge are used to inform Bath Festivals’
plans.
5. To use marketing tools to clearly and consistently communicate Bath Festivals’ brand identity in
innovative and effective ways that are relevant to targeted audiences.
Principal accountabilities
1. To implement day-to-day marketing activities including: direct mail; advertising; copy writing;
web and e-marketing, online marketing, audience research, maintaining the website, enewsletters and event management.
2. To support the implementation of audience development strategies for Bath International Music
Festival, Bath Literature Festival, Bath Children’s Literature Festival and other performance
events, ensuring that Bath Festivals’ own policy requirements are met, as well as those of its core
supporters, primarily Bath & North East Somerset Council and Arts Council England.
3. To support Bath Festivals’ freelance Press and PR consultant with local and regional media
campaigns for Bath International Music Festival, Bath Literature Festival, Bath Children’s
Literature Festival.
4. To work with the Learning and Participation Co-ordinator to help promote Bath Festivals’
Learning and Participation programmes on a local, regional and national scale.
5. To work as part of a team for each Festival and event/series, alongside the Artistic Directors,
Producers and other team members.
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6. To work with the Marketing & Communications Manager in achieving sales targets.
7. To ensure the ongoing content update and maintenance of the Festival website
www.bathfestivals.org.uk and social media channels.
8. To brief and work with external suppliers such as designers, printers, and the mailing house from
the initial concept to the delivery of various campaigns.
9. To help brief and co-ordinate volunteers and work experience placements assigned to the
marketing team.
10. To co-ordinate market research, audience research and monitoring, ensuring effective data
collection and campaign measurement.
11. To contribute to evaluations and reports, as required, either for internal or external use.
12. To take a reasonable share with other colleagues of various general office administration duties
13. To undertake any other duties commensurate with the post that shall from time to time be
determined by the Marketing & Communications Manager, Development and Marketing Director
and/or Chief Executive
PERSON SPECIFICATION
Specific skills/abilities essential to the post

Demonstrable experience of working within a marketing function, ideally in the arts sector

Ability to contribute to planning and implementing marketing campaigns

Experience in and understanding of design, print and web production, communication and
distribution

An ability to oversee and manage project work outsourced to external contractors

Experience of and enthusiasm in the use of digital and social media in communications and
marketing

Degree or relevant qualification and/or work experience

A high level of computer literacy and the ability to use programmes including word processing,
databases and spreadsheets

Knowledge of Content Management Systems to update websites and produce email marketing
campaigns
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General skills/abilities essential to the post

Enthusiasm for the arts, in particular music and literature

The ability to manage working time and multi-task sometimes under pressure and occasionally at
unsocial hours during festivals

Ability to prioritise workload, meeting strict deadlines whilst maintaining a high level of accuracy

The ability to work in a team, and to contribute energy, creativity and enthusiasm

Ability to work on own initiative, taking a pro-active approach to work

Good administrative and organisational skills

Excellent written and oral communication skills

Flexibility to work out of hours as required

A high standard of literacy and numeracy

Confidence, self-motivation, trustworthiness and responsibility

Ability to consider the bigger picture and to think on the go
Skills/qualities desirable for the post

Communications and PR knowledge and experience

An aptitude for creative design

Experience in using InDesign, Photoshop, QuarkXpress and/or similar design software

Experience in copy writing and/or journalism

Skills in and understanding of customer care
SUMMARY TERMS AND CONDITIONS
Salary:
£15,000
Other benefits: 6% pension contribution from employer
Annual leave:
20 days per annum plus bank holidays, rising 1 day per annum up
to maximum 25 days per annum
Hours per week
37.5 hours
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EQUAL OPPORTUNITIES
Bath Festivals welcomes applications regardless of age, gender, ethnicity, sexual orientation, marital
status, religion or disability. Unfortunately however the offices of Bath Festivals are not currently
wheelchair accessible.
DISCLOSURE AND BARRING SERVICE CHECK
Please note that an enhanced DBS check will be required for this post, (previously CRB check).
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ABOUT BATH FESTIVALS
Bath Festivals believes that festivals lift the soul and raise the spirit, make people feel good about
the place they live in, and contribute significantly to the economy. Our leading music and literature
festivals make the most of the world heritage city of Bath. We bring inventive, memorable and
popular events to our many different audiences. We deliver inspiring work with children and young
people, and provide support to the arts in our local area.
Our Festivals champion diversity and collaboration, celebrate the fusion of the traditional and the
contemporary; open people’s minds, and showcase the work of both established and up-and-coming
performers. We provide year-round learning and participation opportunities for children, young
people, and act as a central hub for the arts in Bath & North East Somerset (B&NES), serving 120
festivals, events and local arts organisations through the Bath Box Office.
Bath Festivals has five main areas of activity: the Bath International Music Festival, the Independent
Bath Literature Festival; the Telegraph Bath Children’s Literature Festival; an associated year-round
learning and participation programme in the Bath & North East Somerset area; and the year-round
Bath Box Office.
The company is a long-established, charitably registered independent arts organisation, currently
receiving support from Bath & North East Somerset Council and Arts Council England. Other key
sources of income are ticket and other sales, contributions from trust funds, private donors and a
range of commercial sponsors.
Over the next three or four years the company is seeking to increase significantly its earned income
and fundraising to balance reductions in public funding. We are also committed to expanding our
work in the smaller towns and villages of North East Somerset.
Bath Festivals has a committed and skilled permanent staff, and a team of highly talented Artistic
Directors. The Chief Executive, Belinda Kidd, joined the organization in November 2010, bringing
substantial experience from a long career in the arts.
The Board is strong, energetic and committed. The current Chair, John Cullum, is well connected
locally and has a strong track record in both the business and charitable sectors.
The Independent Bath Literature Festival
The Independent Bath Literature Festival is at the centre of local, national and international debate,
featuring some of the most intelligent, creative, and cutting edge thinkers alive today. Audiences are
stimulated and challenged, and can experience a vast and diverse range of work from around the
world and the UK.
The new Artistic Director from 2014 is Viv Groskop, a prolific journalist, broadcaster and comedian.
The Independent newspaper has been our title sponsor since 2012 and contributes strongly to its
ethos and content, as well as providing a high national profile for the Festival.
In its seventeen year history the Literature Festival has hosted Nobel and Booker Prize winners such
as Doris Lessing, Margaret Atwood, Kazuo Ishiguro, Hilary Mantel and Howard Jacobson; leading
political thinkers from Tony Benn and Tariq Ali to Anna Politkovskaya and Eric Hobsbawm, poets
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ranging from poets laureate Andrew Motion and Carol Ann Duffy to Wendy Cope and Simon
Armitage, and humourists from Garrison Keillor and Terry Pratchett to Steve Bell.
The Festival is strongly connected to its city and its people. With events taking place in historic
buildings throughout the town, we have a special opportunity to match architecture and theme.
The Festival takes place over 10 days in early March each year. Most events take place in Bath’s
historic Guildhall, which has two event spaces with capacities of 350 and 75, and which hosts the
main festival bookstall and a pop up café. We also use the Masonic Hall, the Holburne Museum, the
Mineral Hospital and the historic Georgian streets of the city. The types of event range from bestselling authors in a large-scale venue such as the Forum – a 1930s former cinema with capacity of
1500 – to education workshops in the Holburne Museum for about 20 participants.
The Telegraph Bath Festival of Children’s Literature
The Telegraph Bath Children’s Literature Festival was established in 2007 by Bath-based children’s
publishing professionals Gill and John McLay. In 2010 ownership of the Festival transferred to Bath
Festivals. The McLays have taken a two year break as Artistic Directors for 2013 and 2014, but will be
returning for 2015. In the meantime, David Almond, the well-known children’s author has been the
Guest Artistic Director, alongside his role as Visiting Professor at Bath Spa University.
Staged in association with headline media partner, the Daily Telegraph, and retail partner
Waterstones Booksellers, the largest dedicated Children’s Books Festival in the UK stages over 100
public, ticketed events and a healthy roster of events in schools throughout the South West. Like the
Bath Literature Festival, several historic and modern city centre venues in Bath are used including the
Guildhall, the Mission Theatre, Bath Central Library and the Forum.
The Festival regularly attracts some of the biggest children’s authors and illustrators from the UK and
internationally. Past contributors have included: Jacqueline Wilson, Michael Morpurgo, Anthony
Horowitz, Lauren Child, Shirley Hughes, Julia Donaldson, Michael Rosen, Terry Deary, Cornelia Funke,
Eoin Colfer, Darren Shan, Neil Gaiman, Anthony Browne, Francesca Simon and Malorie Blackman.
We strive to create a friendly, family atmosphere in which young book fans can come along to
Festival events and meet their favourite authors and book characters. Events regularly feature much
humour and interactivity, with book readings as well as craft activities, quizzes and games. Our
learning and participation work is closely integrated with the Festival, so that we can reach a wider
audience of children and young people who might not otherwise benefit from our programme.
Bath International Music Festival
The Bath International Music Festival has an illustrious artistic history and has long been an event of
national significance and international reputation, presenting a dynamic mix of world-class
performers. The Festival takes place annually over 12 days in late May/early June, and showcases a
rich range of high quality events featuring orchestral and classical virtuosos, jazz giants, folk, roots
and world musicians, innovative collaborations and unique commissions. Almost 2000 local
performers take part in the Party in the City on the opening Friday evening. The whole city hosts
events and many thousands attend.
Bath International Music Festival was established in 1948, and at different times has been led by
Yehudi Menuhin, Michael Tippett, William Glock, Joanna MacGregor and Alasdair Nicolson. As a one
year interim arrangement artistic planning for the 2015 Bath International Music Festival is being
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supported by James Waters from Festivals and Events International in association with Serious,
working closely with Bath Festivals Chief Executive, Belinda Kidd.
The Bath International Music Festival stands out for the diversity of its programming and the
thoughtfulness with which collaborations are created.
Audiences are stretched and stimulated, given the opportunity to make new discoveries, and to
learn. Artists extend their creative practice by working in new ways, collaborating with musicians
from other genres and other parts of the world, and playing in unusual and historic settings.
The musicians featured range from well-established international musicians to emerging younger
talent, to students from a wide range of conservatoires, universities and colleges, to local musicians,
both professional and amateur.
Learning and Participation Programme
Learning and participation are at the core of Bath Festivals programme, in the belief that
participation in the creative arts makes a unique and vital contribution to personal growth, and the
wellbeing of individuals and whole communities. Bath Festivals therefore has a significant
programme of learning and participation activity, not only delivered through the three festivals, but
also through major year round projects.
Through our learning and participation programme we aim to:
 Help children, young people and adults to develop their creativity, and their enjoyment and
knowledge of the arts
 Support children and young people who are not achieving their full potential to improve their
communication and literacy skills
 Increase local people’s pride in their area, and help build stronger community relationships
The current year round projects include Building Bridges, which delivers creative music making
workshops in areas of low provision in Bath and North East Somerset, and Home Grown, a spoken
word project developing local artists’ experience of working in schools to support students to
develop confidence and engagement in literacy. Our group of Young Curators from Wellsway School
work closely with us to develop our festival programmes and our Writing Labs are year-round writing
workshops for young writers in Bath.
The Bath Box Office
www.bathboxoffice.org.uk
The Bath Box Office began as an operation to sell tickets for the company’s own festivals but has
developed into the Bath area’s focus for live event ticket sales. It now serves more than 120 client
organisations (including WOMAD, Reading Festival, Sunrise and most of the area’s other festivals and
promoters) and has an annual turnover on behalf of all its clients of almost £1m.
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