2014 Season Closing Special Program
Positioning Your Organization for the Workforce of the
Future!
Ken will deliver a fun, entertaining, and insightful vision on our future workforce.
Date:
Monday, May 19th
Place:
Castle of Knights, 1599 Memorial Drive, Chicopee
Time:
4:15 to 4:30 - Registration and Networking
4:30 to 4:45 - Announcements & Sponsor Information
4:45 to 6:00 - Program Presentation
Come explore the common sense, but very counter-intuitive realm of
demography. During this presentation, Ken Gronbach will outline the many
demographic changes that have already begun and will ultimately impact the
productivity and overall performance of business ensuring that organizations will never
be the same again. His presentation will include an overview of our local demographics
and the changes on the horizon. His understanding of demographics, fertility, migration,
aging, immigration and dying enables him to forecast societal, political, economic,
cultural and commercial phenomena with uncanny accuracy.
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Learn how companies can maintain quality leadership during the looming
management shortage.
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Discover what evolutions businesses will need to undertake to work with
Generation Y?
Learn how to stem the brain drain of retiring Baby Boomers.
Discover why Human Resources’ leadership will inevitably need to navigate to
the C-level.
Please email your registration to: hrmageneral@eane.org
Be sure to note on your registration if you are requesting HRCI recertification
credit.
Bring a Guest to this Session!
There is a $35 dinner fee for guests (payable at the door) and for “no shows” (those
who do not cancel by noon on the business day prior to the meeting).
Biography: Kenneth W. Gronbach
Kenneth W. Gronbach is an internationally recognized expert in the field of Demography
and Generational Marketing. An accomplished President, CEO, keynote speaker and
consultant, Ken has proven success in creating value, leading organizations and
planning for the future with uncanny accuracy.
Ken is a marketing authority who regularly provides counsel to Fortune 500 companies
as well as large and small organizations and businesses across the United States. In
his book “Common Census: The Counter-Intuitive Guide to Generational Marketing,”
Ken takes you through a fascinating common sense understanding of shifting
demography and the related opportunities and consequences. Ken’s best-selling book
“Age Curve, How to Profit from the Coming Demographic Storm” was published by the
American Management Association and was released in July 2008. “Age Curve”
presents the macro-economics of national and international shifting demography in
a way that can be understood and used by almost everyone. It has been called
“Demography without Tears.”
Ken is a graduate of California State University at Long Beach where he was selected
as Alumni of the Year for 2009. He is the former president of KGA Advertising in
Middletown, Connecticut, a retail advertising agency he founded in 1979 and ran for
twenty–one years.
This program has been submitted for HRCI designation through the Human
Resources Certificate Institute (HRCI) and we are awaiting confirmation. Please sign your
attendance and document your email at the registration desk after the program. You must view
the entire program to be eligible for recertification credit. Your certificate will be emailed to you
1-2 days after the event.
We are always looking for volunteers to help with activities and serve on various
committees. Please check out our website at www.hrmawne.shrm.org for more information. If
you have a little time each month to devote to the success of our Chapter, please contact
Allison Ebner for more information on the benefits of becoming a Chapter volunteer. Allison
may be reached at: aebner@fitsolutions.us.
Allison Ebner
Vice President – HRMA WNE
aebner@fitsolutions.us
413.355.5125
A special thank you to our generous program sponsors!