Contact:
Athena Eggers
Marketing Coordinator
Wisconsin Bank & Trust
(608) 203-1225
aeggers@wisconsinbankandtrust.com
For Immediate Release
Wisconsin Bank & Trust Offers Financial Wellness Plan
Madison, WI, August 4, 2015—Workplace studies increasingly show that employees of all ages are concerned
about their financial well-being, and many of these individuals spend significant time dealing with financial matters
while at work. By recognizing the importance of attracting and retaining a talented workforce, Wisconsin Bank &
Trust offers their ATWORK program, which provides the tools and resources to employers, s o they can give
extra fi nancial benefits to em ployees —at no cost or administrative burden to the company.
PricewaterhouseCoopers’s 2014 Employee Financial Wellness Survey found that among top concerns for employees
are a lack of savings, especially for emergencies, financial responsibility for family members, and planning for
retirement. The turnkey ATWORK program at Wisconsin Bank & Trust is designed to help employees become more
financially “fit” via regular saving and other types of financial planning. The program includes incentives that
promote saving money and overall planning for retirement, college costs, and other financial responsibilities. Other
benefits include potentially lower costs for mortgage and consumer loans.
Other ATWORK elements include financial wellness programs such as seminars and informal sessions customized to
employees’ financial needs. Employers who participate in ATWORK will have a team of financial
professionals dedicated to each company, along with on-site registration and participation in employee orientation.
These professionals generate and support the benefits of using payroll direct deposit to help employees reach
financial goals.
Employers interested in the ATWORK program as an employee benefit should contact their local
Wisconsin Bank & Trust banking center.
WisconsinBankandTrust.com
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About Wisconsin Bank & Trust
Wisconsin Bank & Trust (WBT) is a community bank with assets more than $1.0 billion serving customers in the
Madison, Monroe, Green Bay, Sheboygan and southwest areas of Wisconsin. The bank is a subsidiary of Heartland
Financial USA, Inc. [HTLF] and operates 19 banking centers and two mortgage origination offices, all located in
Wisconsin. Visit wisconsinbankandtrust.com to learn more. Wisconsin Bank & Trust is a member of the FDIC and an
Equal Housing Lender.