IMPROVING AEROBIC ENDURANCE VIA DIFFERENT CYCLING TRAINING LOADS Onarici Gungor, E.1, Yilmaz, I.1, Kurdak, S.S.2, Soylu, R.3, Ertan, H. 1: Anadolu University (Eskisehir, Turkey), 2: Cukurova University (Adana, Turkey), 3: Hacettepe University (Ankara, Turkey) Introduction The aim of this study was to improve aerobic endurance via different cycling training loads. Methods Male subjects (n=24) involved maximal cycling incremental test (20W.dk-1) before and after the training period for to determine maximal oxygen consumption (VO2maks) and ventilator threshold (VT). All of the subjects attended six weeks of training 4 days per week for 30 minutes per session. Training loads of the first group of subjects (n=12; age=22±2; height=176±4; weight=71±7;body fat percentage=13±5) was moderate (M) (%90 VT). Training loads of the second group of subjects (n=12; age=22±2; height=179±6; weight=71±10;body fat percentage=13±5) was very heavy (VH) Δ%80 (%80 of between VT and VO2maks). Results After training periods aerobic endurance was improved both of the training groups. As a parameters of aerobic endurance VO2max (L.min-1) was increased (P<0.05) after two training sessions (after M 8.5%; after VH 17 %). Relative VO2max (ml.kg-1.min-1) also was significantly increased after both exercise sessions (after ST 10.8%; after SPT 15.2 %). VO2 at VT and maximal hearth rate was changed significantly after two training period (P<0.05). But parameters were more change as a percentage after supra threshold exercise. Maximal lactate after the maximal incremental test was increased after moderate (% 32) and very heavy trainings (%45) (P<0.05). After very heavy training maximal lactate was increased more than moderate training (P<0.05). Discussion Major question of this study was revolve around ‘‘how the affects of exercise volume (M and/or VH) on physiological adaptation’’. Though trainings are both effective for the metabolic and cardiovascular parameters, VH training is more effective. In contrast of present study, absolute and relative VO 2max didn’t improved after 8-week severe interval training program (Demarle et al., 2001). Similarly with the study of Demarle et al. (2001) after 8 weeks of heavy training relative VO2max didn’t improved (Slawinski et al., 2001). Because of high VO 2max values of subjects (61.2±2.7) at the start of experiments can be the reason of this results. References Demarle, A.P., Slawinski, J.J., Laffite, L.P., Bocquet, V.G., Koralsztein, J.P., Billat, V.L., Decrease of O2 deficit is a potential factor in increased time to exhaustion after specific endur- ance training. J Appl Physiol 90: 947–953 (2001) Slawinski, J., Demarle, A., Koralsztein, J.P., Billat, V., Effect of Supra-Lactate Threshold Training on the Relationship between Mechanical Stride Descriptors and Aerobic Energy Cost in Trained Runners, Archives of Physiology and Biochemistry, 109(2), 110–116 (2001) Anaerobik Eşik Altı ve Anaerobik Eşik Üstü Egzersizlerin Kardiyovasküler ve Metabolik Parametreler Üzerine Etkisi Elvin Onarici Gungor,Prof. Dr. Ilker Yilmaz, Prof. Dr. Sadi Kurdak, Assoc. Prof. Ruhi Soylu, Assoc. Prof. Hayri Ertan Bu araştırmanın amacı 6 haftalık anaerobik eşik altı ve anaerobik eşik üstü egzersizlerin kardiyovasküler ve metabolik parametreler üzerine etkisini belirlemektir. On iki erkek denek 6 hafta boyunca 4 gün*hafta-1 ve 30 dk olmak üzere anaerobik eşik altı egzersiz yapmıştır. Diğer 12 denek de aynı süre ve sıklıkta anaerobik eşik üstü egzersiz yapmıştır. Egzersiz programının öncesinde ve sonrasında tüm denekler anaerobik eşik ve VO2maks değerlerini belirlemek için 20 W*dk-1 artırmalı bisiklet testine katılmışlardır. İki egzersiz sürecinden sonra da VO2maks, laktat eşiğindeki VO2maks, maksimal laktat değeri ve maksimal kalp atım hızı değerlerinde anlamlı fark bulunmuştur. Ancak anaerobik eşik üzeri egzersiz yapan grupta yüzdesel olarak daha fazla gelişim olmuştur. Bu çalışma sonucunda hem anaerobik eşik altı egzersizlerin hem de anaerobik eşik üzeri egzersizlerin kardiyovasküler ve metabolik parametreler üzerinde etkili olduğu ancak anaerobik eşik üzeri egzersizlerin daha fazla etkili olduğu bulunmuştur. Anahtar Kelimeler: Kardiyovasküler, Metabolik, Anaerobik Eşik Altı Egzersiz, Anaerobik Eşik Üstü Egzersiz HOW DOES ADVERTISING THROUGH SPORT WORK? EVIDENCE FROM MONTENEGRO. Popovic, S.1, Bjelica, D.1, Jaksic, D.2, Georgiev, G.3 1: University of Montenegro (Niksic, Montenegro), 2: University of Novi Sad (Novi Sad, Serbia), 3: Ss.Cyril and Methodius University (Skopje, Macedonia) Introduction The first purpose of this study was to compare consumers’ attitudes towards advertising through sport with their attitudes towards advertising in general. The second purpose of this study was to analyze the relationships between beliefs about and attitude towards advertising through sport, mostly due to the reason that it was expected that companies should profit from the use of sport as an advertising medium and the identification of specified beliefs influencing to positive attitudes would enhance advertising strategies. Methods The data was collected from ran¬domly selected 433 stakeholders in Montenegro (male: 217; female: 216) during the spring semester of 2010. The system of variables consist 45 items, modeled by seven-point Likert scale, of attitudes and beliefs about and 6 demographic items that were modified from Pyun (2006) original items to fit each area. The factor analysis were employed to take the best item of each question, while Wilcoxon Signed Ranks Test was used to test consumers’ attitudes towards advertising through sport with their attitudes towards advertising in general. Then, Optimal Scaling Method was employed to reveal the relationships between beliefs about and attitude towards advertising through sport. Results The customers’ attitudes towards advertising through sport were significantly more positive than their attitudes towards advertising in general, while all beliefs, except materialism significantly influenced attitude towards advertising through sport. Discussion The current findings support the authors’ hypothesis that the consumers’ attitudes toward advertising through sport in Montenegro are significantly more positive than advertising in general. These findings were consistent with the previous evidences (Mittal, 1994; Schlosser et al., 1999; Pyun et al., 2012). However, this study that recruited whole Montenegro’s population didn’t show consistent findings with the previous studies that were conducted using college students as a research sample (Pyun & James, 2009, 2011; Pyun et al., 2012), mostly due to the reason this study found much more advertising beliefs significantly influenced consumers’ attitude towards advertising through sport. The authors believe these findings were caused because the sample covered whole population, but it could be also caused, due to the reason that the generalisability of results could vary from one population to other populations. Anyway, these findings with certainty provide a cornerstone for understanding the growth of consumers’ attitude towards advertising through sport in Montenegro. References Mittal B (1994). J Advertising Res, 34(1), 35-53. Pyun DY (2006). The proposed model of attitude toward advertising through sport (Unpublished doctoral dissertation), Florida State University, Tallahassee. Pyun DY, James JD (2009). Int J Sport Comm, 2, 1-20. Pyun DY, James JD (2011). Sport Manage Rev, 14(1), 33-41. Pyun DY, Kwon HH, Chon TJ, Wook J (2012). Eur Sport Manage Quart, 12(1), 4363. Schlosser AE, Shavitt S, Kanfer A (1999). J Interact Mark, 13(3), 34-54. The Abstract must be typed into the Abstract Submission Form. Abstracts are restricted to 3000 characters (including spaces, title, authors and institutions). It may not contain any tables or graphs and is restricted to ASCIIcharacters only*. Please note, that an abstract prepared in a program like Windows Word may contain non-ASCII characters. References in the text have to be cited at the end of the abstract (they must fit in the 3000 characters). All content of the abstract is in the sole responsibility of the author(s) of the abstract. The receipt of your abstract submission will be confirmed by e-mail. All accepted abstracts will be published in the proceedings of the 12th International Conference of the Montenegrin Sports Academy, preconditioned the first author has paid registration fee by the 1st of March 2015. *To make sure your abstract only contains ASCII characters, copy-paste the text first to a text-editor like Windows Notepad, then "Save As..." and set Encoding to "ANSI" WI14928383