WF SEMI 1.03
LAP 6
POSTTEST
Directions: Identify the correct answer to each of the following questions. Use a separate sheet of paper to
record your responses.
OBJECTIVE A
1. A person who sells non-sport products through the use of sport is considered a(n) (5 points)
a. advertising marketer.
c. sport marketer.
b. sport salesperson.
d. non-sport marketer.
2. Which of the following positions is not a sport marketing position: (5 points)
a. Advertising Director
c. Promotions Coordinator
b. Ticket Manager
d. Chief Financial Officer
3. Which of the following positions creates the marketing budget for a sport organization: (5 points)
a. Chief Executive Officer
c. Director of Marketing
b. Director of Development
d. Director of Sales
4. Which of the following marketing activities involves creating copy and illustrations for a sport organization:
a. Advertising
c. Media relations
b. Merchandising
d. Sales
5. Which of the following marketing activities involves selling the verbal messages broadcast over the publicaddress system at games: (5 points)
a. Group sales
c. Ticket sales
b. Advertising sales
d. Corporate sales
6. Which of the following marketing activities involves keeping detailed ticket sales records: (5 points)
a. Ticket sales
c. Merchandising
b. Market research and development
d. Ticket management
7. Which of the following marketing activities usually involves managing the web site for a sport organization:
a. Media relations
c. Promotions
b. Advertising
d. Market research and development
8. Which of the following marketing activities involves responsibility for a sport organization’s licensing
activities:
a. Merchandising
c. Community relations
b. Public relations
d. Sales
9. Which of the following marketing activities involves writing press releases and organizing news conferences
for a sport organization: (5 points)
a. Promotions
c. Media relations
b. Advertising
d. Community relations
10. Which of the following marketing activities involves planning sport camps and answering fan mail for a sport
organization: (5 points)
a. Community relations
c. Market research and development
b. Media relations
d. Promotions
OBJECTIVE B
11. How does event marketing differ from sport marketing? (5 points)
a. It offers fewer career opportunities.
c. It is smaller in scope.
b. It focuses more on corporate sponsorship.
d. It excludes sport events.
12. According to the definition of event marketing in this module, which of the following is not an event:
a. A fund-raiser
c. A restaurant opening
b. A committee meeting
d. A wedding
13. Most event firms specialize in (5 points)
a. sponsorship sales.
c. marketing.
b. management.
d. public relations.
14. You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit.
You’re in charge of advertising. Which of the following would be your responsibility: (5 points)
a. Researching the target audience
c. Buying commercial time on television
b. Conducting test drives
d. Taking ticket orders
15. You’re in charge of sales promotion for a famous author’s latest book-signing tour. Which of the following
would be your responsibility: (5 points)
a. Passing out flyers outside the bookstore
c. Selling tickets for the author’s lectures
b. Writing news releases
d. Placing ads in the paper
16. You’re responsible for public relations for a country music festival coming to your town. Which of the
following would be one of your job duties: (5 points)
a. Making travel arrangements for the performers
c. Contacting potential sponsors
b. Organizing a news conference
d. Sending out mail-order tickets
17. A person responsible for matching up corporations with events that reach their target market has a career in
a. sales promotion.
c. hospitality.
b. sponsorship management.
d. advertising sales.
18. You’re in charge of hospitality for a play opening on Broadway. Which of the following would be your
responsibility:
a. Designing posters
c. Identifying a target audience
b. Allocating press passes
d. Reserving hotel rooms for special guests
19. Assigning workers to their proper posts at a charity run/walk is the responsibility of a (5 points)
a. volunteer coordinator.
c. sales promotion coordinator.
b. vendor coordinator.
d. public relations director.
20. Which of the following is the most crucial step in starting a sport or event marketing career: (5 points)
a. Networking
c. Personality
b. Internship
d. Education