. – Strategie comunicative e negoziali – lingua inglese ((1° anno) (laurea in
Scienze linguistiche profilo Media management; laurea in Lingue, letterature
e culture straniere)
PROF. AMANDA MURPHY
COURSE AIMS
The course addresses the question of what contributes to effective and persuasive
communication in English, a vital skill in the internationalization of the workplace.
It focuses on non-verbal communication and the effective use of the voice in public
oral communication, as well as language strategies in public speech, and explores
features of persuasive genres, such as advertisements and online campaigns.
At the end of the course students are expected to be able to:
• Recognize features of non-verbal communication and features of delivery in
oral communication;
• Analyse persuasive written genres;
• Analyse public speeches;
• Deliver a well-organised and effective presentation
COURSE CONTENT
The course consists of three modules:
Module 1: Non-verbal communication and effective strategies for speaking in
public; presentations
Module 2: Persuasive genres, such as advertisements and online campaigns
Module 3: Being persuasive in public discourse: visual and aural elements
(delivery, pace and pronunciation), ethos, pathos, logos.
READING LIST
Compulsory text
D. GLOVER, The Art of Great Speeches and Why We Remember Them, Cambridge University Press,
Cambridge, 2011.
Indicative further reading, particularly for students wishing to write their dissertation in
English Linguistics.
D. BIBER, Variation across speech and writing, Cambridge, CUP, 1998.
D. CAMERON, Working With Spoken Discourse. London, Sage Publications, 2001.
Z. DORNYEI,. Research methods in applied linguistics. Oxford, OUP, 2007.
G. COOK, The Discourse of Advertising, London, Routledge, 2001 (2nd ed.)
A. JAWORSKI & N. COUPLAND, The discourse reader, New York, Routledge, 2000.
A. JAWORKSI - C. THURLOW, Semiotic landscapes: language, image, space, London, Continuum
2010. (ebook)
D. NUNAN, Research Methods in Language Learning, Cambridge, CUP, 1992
B. PALTRIDGE & A. PHAKITI, Continuum Companion to Research Methods in Applied Linguistics,
Continuum, London, New York, 2010.
J. M. SWALES - C. B. FEAK, English in Today’s Research World, University of Michigan Press, 2000
T VAN HAAFTEN - J. JANES - J. DE JONG - W. KOETSENRUIJTER, Bending Opinion: Essays on persuasion in
the public sphere. University of Chicago Press, 2011 (some essays open access online).
TEACHING AND LEARNING METHOD
A range of the following: lectures and seminars, group and individual work;
presentations.
ASSESSMENT METHOD
Continuous assessment, including written analyses and oral presentations, with a final
oral exam, consisting of a presentation, followed by a short discussion.
NOTES
The course is taught in English and students must enrol via the Blackboard platform.
Students must pass the written and oral language exams before they may take the
Communicative Strategies exam.
Place and time of consultation hours
During the semester Prof Murphy’s office hours take place on a weekly basis, as
publicised on her University webpage, in her office on the second floor in Via Trieste
(Brescia) and on the third floor in Via Necchi 9 (Milan). Timetable variations will be
communicated through Blackboard and/or her university webpage.