21st Century Literacy
Intro Unit
Final Assessment
Kemsley/Rosen
Choice: Interviews (Industry a. and Representation a.)
5 Excellent
Demonstrates
understanding of facts
/info learned through the
documentary (with
emphasis on the points
outlined in the
assignment)
Goes beyond the
documentary to include
info learned elsewhere on
the website or through
other research
Demonstrates
understanding of either
media industry or
representation/
stereotypes
Organized clearly like an
interview (written or
recorded) with features
in keeping with this
media text type (mix of
clarifying and probing
questions, structured to
allow both interviewer
and interviewee to look
knowledgeable, intro and
concl’n to wrap-up key
points)
Writing conventions
such as word choice,
grammar and sentence
structure are used
effectively to create voice
and tone.
4-4.5 SolidVery Good
3-3.5
ProblematicBasically
Satisfactory
2-1-0 Poor or
Incomplete
21st Century Literacy
Intro Unit
Final Assessment
Kemsley/Rosen
Choice: Journals / Blog Entries (Audience, option c.)
5 Excellent
Demonstrates
understanding of facts
/info learned through the
documentary
Goes beyond the
documentary to include
info learned elsewhere on
the website or through
other research
Demonstrates excellent
understanding of the
importance of audience
(and keeps point of view
of teen in American).
Second entry is focused
on the springboard of
shopping trip/TV show,
adding depth and /or
breadth to first entry;
doesn’t just repeat the
same points.
Organization: Formatted
like a blog / diary, with
writing features in
keeping with this media
text type (personalized
language, thoughtfully
reflective, selfquestioning).
Writing conventions
such as word choice,
grammar and sentence
structure are used
effectively to create voice
and tone.
4-4.5 SolidVery Good
3-3.5
ProblematicBasically
Satisfactory
2-1-0 Poor or
Incomplete
21st Century Literacy
Intro Unit
Final Assessment
Kemsley/Rosen
Choice: TedTalk style speech (recorded): industry (b) and representation
(b)
5 Excellent
Demonstrates
understanding of facts
/info learned through the
documentary
Goes beyond the
documentary to include
info learned elsewhere on
the website or through
other research
Demonstrates
understanding of the
importance of media
industry or
representation
Organization: Formatted
like a TedTalk with
features in keeping with
this media text type: set
up a problem, suggest a
solution, engage the
audience. Semi-formal
style.
Conventions: the talk
uses personalized
language, is thoughtfully
reflective, humorous,
persuasive.
4-4.5 SolidVery Good
3-3.5
ProblematicBasically
Satisfactory
2-1-0 Poor or
Incomplete
21st Century Literacy
Intro Unit
Final Assessment
Kemsley/Rosen
Choice: Debate (recorded): industry (c) and (d) and representation (c)
5 Excellent
Both sides of debate
demonstrate
understanding of facts
/info learned through the
documentary
Debate content goes
beyond the documentary
to include info learned
elsewhere on the website
or through other
research; points are
supported by evidence
Demonstrates
understanding of the
importance of media
industry or
representation
Organization: Speeches
are clearly organized and
debate follows format
given, including rebuttal.
Conventions: Language
used is formal, accurate,
and persuasive.
4-4.5 SolidVery Good
3-3.5
ProblematicBasically
Satisfactory
2-1-0 Poor or
Incomplete
Debate Format
Affirmative Speaker (1)
Negative Speaker (2)
Speaker 1 presents an overview of
their arguments in an opening speech
and supports two points in detail. 2
minutes.
Speaker 2 presents an overview of
their arguments in opening speech
and develops two points in detail. 2
minutes.
Speaker 1 presents three more points
in detail, with support. 2 minutes.
Speaker 2 presents three more points
in detail, with support. 2 minutes.
Speaker 1 concludes his/her
presentation by responding to and
rebutting the other team’s points, then
drawing together their arguments. 2 3 minutes.
Speaker 2 concludes his/her
presentation by responding to and
rebutting the other team’s points. 2 3 minutes.
21st Century Literacy
Intro Unit
Final Assessment
Kemsley/Rosen
Choice: Essay (Audience a. and b. )
5 Excellent
Demonstrates
understanding of facts
/info learned through the
documentary (with
emphasis on the points
outlined in the
assignment)
Goes beyond the
documentary to include
info learned elsewhere on
the website or through
other research
Demonstrates
understanding and
analysis of media
audiences
Organized clearly overall
and within paragraphs.
Clear introduction &
conclusion, logical
development and support
of ideas.
Writing conventions
such as word choice,
grammar and sentence
structure are used
effectively to create voice
and the correct register.
4-4.5 SolidVery Good
3-3.5
ProblematicBasically
Satisfactory
2-1-0 Poor or
Incomplete