Expression of Interest
St Kilda Triangle Site Activation
Winter 2016
The opportunity
To activate St Kilda’s Triangle Site during the period from 1 June to 31 August 2016. St Kilda’s Triangle Site
is located in the heart of St Kilda next to the Palais Theatre.
Proposals will be accepted in the following areas:
Option 1 - An organisation who will curate a series of events or programmed activities on the site for part
or the whole timeframe.
Option 2 – Create a temporary venue on the site
Option 3 – An event or activity that is on the site for the whole period
Option 4 – Activities that could be included in a curated program or alongside a larger event.
Option 5 – A variation on the above
Objectives
To be successful, your application must meet the Triangle’s Cultural Charter objectives to further the
community’s experience of the Triangle site, which are:
Accessible, affordable and welcoming to all - a place where all Victorians can access, visit and enjoy its
versatile offerings
Contemporary - a place that provides local, interstate and international visitors with a range of interesting
and accessible experiences, including quiet, entertaining and educational activities
Reflective of St Kilda’s local character - a place where St Kilda’s diverse multicultural heritage and vibrant
creative spirit is experienced, drawing on the historical vision of a seaside entertainment precinct
Integrated within St Kilda as a whole - a place where the visitor orientates and connects to other parts of
St Kilda, such as the foreshore, Fitzroy Street and Acland Street
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Assessment Criteria
Applications will be assessed against a range of criteria including the nature of the proposal, site suitability,
impact on amenity and benefit to the community.
Applications should demonstrate that their activity provides the following:
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Creates a premier destination that:
o Increases the positive profile and presence of St Kilda across metropolitan Melbourne
o Generates a net increase in visitation to St Kilda
o Transforms the St Kilda Triangle Site to a people centre, providing a visitor-friendly
experience
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Contributes to the enhancement of local life within St Kilda:
o Complementing rather than competing with the business and residential communities
o Linking to, and providing opportunities for, the local (City of Port Phillip) community
o Provides an accessible and affordable experience
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Provides activities that reflect St Kilda’s multicultural, artistic and diverse heritage and supports
creative endeavours.
o Contributing to a combination of art, cultural and entertainment experiences
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The applicant’s ability to produce the proposed activation and relevant experience.
It is expected that all applications address the above selection criteria.
All applications will also be assessed against the following documents:
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St Kilda Triangle Cultural Charter
Draft Indicative Programming and Activation Plan
Council’s Outdoor Events Policy
Only events that occur during winter 2016 and are cost neutral to Council will be considered.
Why hold your event on the Triangle Site?
It is the heart of iconic St Kilda.
 1.38 million people are attracted to the area annually (810,000 domestic and 570,000
international).
 Making St Kilda is the second most popular Victorian visitor destination.
 Over 35,000 people commute past the triangle site every day
Premier event destination
 St Kilda is known as a popular event site and is renowned for hosting quality events with high levels
of participation.
 Over 650,000 people were attracted to events in St Kilda last year.
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Expression of Interest - Winter Activation 2016
Transport
 Fully serviced by public transport – trams and buses
 Close to some of Melbourne’s best walking and bike paths
Attractions close to the site
 The Palais Theatre
o ranked as Australia’s no. 1 concert venue running 120 shows and attracting over 250,000
patrons annually
 Luna Park
o 100 year old iconic amusement park
 Fitzroy and Acland streets
o Variety of funky bars, restaurants, cake shops
 St Kilda Beach, promenade and St Kilda Pier
o Melbourne’s most visited beach
 Esplanade Market
 Linden New Art and St Kilda Town Hall galleries
Background:
Since the 19th century, St Kilda has been recognised for its seaside recreation and entertainment qualities.
At its heart was the site known today as the St Kilda Triangle, which encompassed the Palais Theatre, a
carousel, amusement rides, gardens and the Palais de Danse. The site formed the heart of a broader
circulation system connecting St Kilda to Acland Street, Fitzroy Street and the foreshore. The area was
recognised for the iconic Luna Park and beloved Palais Theatre, its live entertainment, great food, film and
music festivals, and its vibrant community of local artists and musicians.
The area around St Kilda, called Euro Yuroke in the traditional tongue of the Boon Wurrung, remains a place
of special significance to the Yalukit Wilum Clan of the Boon Wurrung and other Aboriginal and Torres Strait
Islanders who now call it home. It was a place that provided seasonal shelter, food and ceremonial grounds.
Both St Kilda and the St Kilda triangle continue to play this role for all Melburnians and visitors today.
The City of Port Phillip is committed to delivering a shared vision for the future of this space and is currently
working through a collaborative design process with the community to develop plans that will realise the
community’s vision for the St Kilda Triangle.
As part of the first stage of this consultation, a Cultural Charter was developed to articulate the essence and
intent of future uses of the site. While the wider planning and consultation progresses through future
stages, an opportunity exists to activate the site in winter of 2016, to bring to life the Cultural Charter and
deliver on key objectives.
About the Site
For the purposes of this activation opportunity, the site is considered to be the area bounded by Jacka
Boulevard, the Lower Esplanade and the Palais Theatre, currently utilised as parking space and largely
asphalted.
Areas available for activation:
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St Kilda Triangle site (excluding lease boundary area of Palais Theatre) 13,000m2
Lower Esplanade 4,300m 2
Catani Slopes 4,400m 2
Total area 21,700m2
A minimum of 200 car parks need to be left on the site.
Utilities already available on site include:
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160 amps with 3 x three phase power outlets
Potable Water
Lighting
A site map with utilities marked can be found on the St Kilda Triangle events EOI webpage.
200 car-parking spaces must be kept free on the site to accommodate parking for the event and Palais
Theatre.
Guidelines
The opportunity
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This opportunity is open to activations that can take place during all or part of the period from 1
June to 31 August 2016.
A range of activation types will be considered in line with the selection criteria, that may include
uses such as temporary venues, pop-up style activations, one-off or a series of events, or similar.
Due to the size of the site and the length of the available period, it is possible a number of
proposals will be accepted.
Applicants can propose to manage the whole site, part of the site or to offer smaller activations
that could be used in conjunction with another provider.
Fees
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A discounted winter rate will be available for commercial enterprises.
Community organisations or activities providing significant community benefit may be eligible for
further discounts or grants.
There are no site hire fees required from successful applicants. However, fees may apply for any
work that may be required for the site to facilitate a proposal, or if commercial promotional
activities are included
A security bond may be held to cover any damage caused by the event. The bond amount is based
on the estimated impact of the event
All utility costs will be the responsibility of the activity provider
Assessment
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A formal assessment will be undertaken taking into account all assessment criteria.
Council may request further information from the applicant throughout the assessment period.
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Expression of Interest - Winter Activation 2016
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Interviews may be held with preferred applicants as part of the assessment process
Council will consult other agencies, including and not limited to Victoria Police and VicRoads in
assessing proposals
Application information may be made public through a Council reporting process. No information
considered commercial in confidence will be made available, and applicants will be consulted prior
to inclusion.
Applicants will be notified of the outcome in writing.
Council is not bound to accept any EOI
If successful
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Successful applicants will require public liability of a minimum of $20m coverage
Successful applicants will be required to submit further information prior to a permit being issued.
This will include detailed programming plans, emergency and risk management plans, noise
management plans, pedestrian/traffic management plans, waste management plans, and any
information required as requested. These documents will be required a minimum of 2 months prior
to the activation commencing.
Other permits and formal approvals may be required before a permit is issued, such as building,
health/food, and liquor licensing.
Successful applicants must meet all legal requirements before proceeding with the activation.
Successful applicants will be required to provide visitation data as part of an evaluation framework
Expression of interest process
The expression of Interest (EOI) for the Triangle Site Activation in will open on Wednesday 9 September
and applications must be received by 3pm Tuesday 6 October.
The process invites applications from suitably qualified individuals or organisations who wish to activate St
Kilda’s Triangle Site between 1 June to 31 August 2016.
Who should apply?
This process will form the basis for all activity on the Triangle Site between 1 June to 31 August 2016.
Organisations with experience in
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Producing events that create an premier experience or destination
Curating a program of events, activities or productions
Providing activities which are not just about consumption but generate experiences
Creating art or cultural experiences
Delivering their event within a broader program
Council is not looking for wholly commercial operations or straight food and beverage offerings.
Applications providing community benefit and involvement will be looked at favourably. For example a
stand-alone bar would not fit the selection criteria however a pop-up bar coupled with a performance
space would be considered.
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Application
Application forms are available to download below or can be sent on request:
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Application
EOI information
The following documents (links can be found on the St Kilda Triangle Events EOI webpage) will assist with
preparing your application:
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Draft St Kilda Triangle Cultural Charter
Draft St Kilda Triangle Indicative Programming and Activation Plan
Outdoor Events Policy 2014 (DOCX 99 KB)
Outdoor Events Guidelines (PDF 3.2 MB)
Events Strategy
Council Plan 2013-2017
EOI – Winter Activation Guidelines
Events Guidelines
Location
Site Plan
All information and documentation can be found on Council’s website – www.portphillip.vic.gov.au
Timeline
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Open:
Information Session:
Close:
Assessment:
Decision:
Tues 17 November
Wed 25 November
Monday 4 January*
Dec – Jan
February
*No late applications will be considered
Enquiries & Information Session
Further information can be attained by attending the information session or by contacting Dana Pritchard
directly.
Information Session
25 November
1.30pm – 3.00pm
St Kilda Town Hall
Cnr Carlisle St & Brighton Rd, St Kilda
RSVP by 23 November is essential
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Expression of Interest - Winter Activation 2016
Key contact
Dana Pritchard, Events Team Leader
Phone: (03) 9209 6782
Email: eventpermits@portphillip.vic.gov.au.
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