Visit Wales
Activity Report
27 July – 2 August 2015
Analysis of coverage by media type
Analysis of coverage source
National
Lifestyle
Broadcast
Media liaison
Vertical
Press trip
Online
National (Ireland)
National (Scotland)
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Analysis of coverage by geographical location
Analysis of coverage by marketing message
West Wales
Accommodation
Mid Wales
Culture/heritage/events
Whole country
reference
Destination profile
South Wales
Food
North Wales
Golf
Multiple destinations
Adventure/outdoor/activ
ity
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Media visits progressed – travel & lifestyle
Name
Linda O’Reilly
Title
The Anglo-Celt
Circulation
12,000
Property
Helter House
Theme / Details
Family holiday in Wales.
Date of visit
23 - 27 July 2015
Linda Maher
The Irish Daily Mail
49,951
Helter House
Cardiff city break feature - Rugby World
Cup preview.
25 - 27 July 2015
Katy Harrington
Irish Post
21,000
Park Plaza
Cardiff city break feature - Rugby World
Cup preview.
25 – 27 July 2015
Ellie Ross
Daily Mail
1,657,867
Surf Snowdonia
Surf Snowdonia in the wider context of
North Wales.
30 – 31 July 2015
Roger Fulton
Active Traveller
28,000
TBC
Sheep trekking and hiking the black
mountains.
July/August TBC
Mark Evans
The Herald
37,044
Park Plaza
Rugby World Cup – Ireland playing their
first matches in Cardiff. City guide.
1-2 August
Louise Tickle
Mail on Sunday and
Feet on the Ground
1,497,855
Organised
independently
Exploring Pembrokeshire, outdoor
activities with children.
14 - 21 August 2015
Sara Cox
Radio 2 DJ, Sunday
Mirror Notebook
magazine columnist,
Wales View
contributor
Camping &
Caravanning Club
856,579
Ty Hen Cottage
Pembrokeshire
Exploring Pembrokeshire.
15 – 22 August 2015
267,184
Preseli Venture
August 2015 TBC
Cyclist
25,707
TBC
Adventure and activity break including
sea kayaking, coasteering and
geocaching.
Cycling routes of north and West Wales
Claire Wilson
Peter Stuart
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14-16 August 2015
David Wickers
Good Housekeeping
419,575
Irina Wilkie
The Scottish Sun
223,745
David Williams
The Sunday
Telegraph
374,617
Fairyhill, Roch
Castle and Penrhiw
Hotel
Ty’n Rhos Country
Hotel
Exploring the Gower, St David’s and
Abergavenny.
30 August – 3
September TBC
Rat Race Man Vs Mountain and new
active adventures in North Wales.
4 – 7 September 2015
TBC
Great British drives feature in Snowdonia
w/c 7 September
Press releases – travel & lifestyle
Release
Action
The Trearddur Bay late availability
Distributed release to national, regional and vertical late availability titles.
The Trearddur Bay late availability
(Irish)
Distributed release to Irish travel late availability columns.
Press releases – business
Release
Action
N/A
Misc – travel & lifestyle
Task
Action
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Surf Snowdonia
Four Cymru liaised with Beyond Content with regards to shooting in Snowdonia for TV and online news
channels, both national and international. Four Cymru organised a hotel and itinerary for the filming group over
the weekend of 25/26 July. The film crew shot Bounce Below, Zipworld Caverns and Mountain Biking with Antur
Stiniog. There was a second session of filming on the evening of 30 and on 31 July, to capture Surf Snowdonia, as
well as Zipworld and canyoning with Snowdonia Adventure Activities. Four Cymru shared the B-Roll links with
Visit Wales for approval.
Four Cymru liaised with David Hasselhoff’s agent with regards to organising for David to appear at the launch of
Surf Snowdonia. Unfortunately, David was unavailable.
Four Cymru held a conference call with Visit Wales to discuss activity around the launch of Surf Snowdonia. Four
Cymru provided a timeline to highlight exactly what activity is being carried out.
Four Cymru collated all coverage following the launch and shared with Visit Wales.
Four Cymru is liaising with Mumsnet with regards to arranging for a family to be one of the first to try out Surf
Snowdonia, and has also been discussing summer trips with other family titles including Family Traveller and
First News.
Adventure Pod
Four Cymru liaised with Visit Wales regarding the Adventure Pod, which has now been conditionally approved.
Four Cymru will provide a list of target press once it is confirmed exactly which locations the pod will be visiting.
Travel GBI
Four Cymru provided Samantha Mayling with content for the September issue of Travel GBI focussed on the
Year of Adventure.
Traverse
Four Cymru confirmed with Traverse that Visit Wales would like to go ahead and hold the 2016 event in Cardiff.
Four Cymru securing a date for Visit Wales and Traverse to meet and discuss details.
Adventure Travel Show and
Conference
Four Cymru provided Visit Wales with details of the Adventure Travel Conference which precedes the Adventure
Travel Show in January. Four Cymru suggested launching the Year of Adventure at the show. Four Cymru
discussing sponsorship opportunities with Wanderlust, who are associated with the event.
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Misc – business
Task
Action
TechBritannia
Four Cymru liaised with Paul Landricombe on companies and organisations that could be pitched to take part in
TechBritannia’s Tech Torch Tour. Four collated this information, and sent it across to the journalist at the
publication, Eric Doyle, to gauge his interest. Agency to follow up.
Information-gathering template for
BDMs
Four Cymru created a template for the Welsh Government’s business development managers to use when
providing information for PR. This will enable us to gather sufficient information to determine whether or not a
story has PR potential
The Guardian Innovators
Reviewed information received from Paul Landricombe and Stella Llewellyn on innovative companies in Wales.
Conducted some of our own research online.


Spoke to Chris Probert in Innovation for background information on iViTi. Also spoke to Trefor Jones,
the company founder. Four now has sufficient information to pitch a story to The Guardian
Had an initial conversation with Gwyn Tudor, the editor of Advances magazine for additional information
on The Book of You – which Four identified in a recent issue as a good potential innovation story.
Awaiting additional information from Gwyn
Alert Logic case study
Four Cymru had an initial conversation with Lynette Newington regarding an Alert Logic case study and video
testimonial that Four would write/ record. Awaiting go-ahead from Lynette to proceed
World of Locations
Four Cymru contacted the commercial team for the cost of sponsoring the front cover of the World of Locations
guide. Provided details to Paul and Lynette
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