iPad iMovie “Movie Trailer” Rubric
CATEGORY
4 = EXCEEDS
3 = TARGETS
2 = ADEQUATE
1 = UNSATISFACTORY
Clips Included
Clips are chosen appropriately.
Clips are filled with action, or
other relevant moments from
the film.
Clips are chosen appropriately
for the most part, with a few
questionable scenes here and
there.
Clips chosen do not add to the
trailer and are weak. Clips do
not contain relevant moments
from the film.
Most clips chosen do not add to
the trailer and seem random or
irrelevant.
Character Development
All principle characters were
introduced and an
understanding of character(s)
personalities and relationships
were demonstrated.
Most principle characters were
introduced and an
understanding of character(s)
personalities and relationships
were demonstrated for the
most part.
Some principle characters were
introduced but an
understanding of character(s)
personalities and relationships
was not demonstrated.
No principle characters were
introduced and an
understanding of character(s)
personalities and relationships
was not demonstrated.
Audience Appeal
The trailer entices people to see
the actual movie. A hint at a
deeper secret or cliffhanger is
used to make the audience want
to see more.
The trailer attempts to entice
people to see the actual movie.
May be in need of a stronger
secret or cliffhanger.
The trailer attempts to entice
people to see the actual movie.
Too much information was
given and the audience wasn’t
left wanting more.
The trailer does not attempt to
entices people to see the actual
movie.
Conventions
No errors in grammar, spelling
or punctuation that distracts
the viewer from the content.
Few errors in grammar, spelling Some errors in grammar,
or punctuation that distracts
spelling or punctuation that
the viewer from the content.
distracts the viewer from the
content.
Many errors in grammar,
spelling or punctuation that
distracts the viewer from the
content.
Titles/Credits
Contains all of the following:
Original title, original
production company, original
characters names, and actors’
first name and last initial in end
credits.
Missing 1 of the following:
Original title, original
production company, original
characters names, and actors’
first name and last initial in end
credits.
Missing 2 of the following:
Original title, original
production company, original
characters names, and actors’
first name and last initial in end
credits.
Missing 3 or more of the following:
Camera Techniques
All shots are clearly focused,
well framed and held study.
Most shots are clearly focused,
well framed and held steady.
Some shots are clearly focused,
well framed and held steady.
Few or no shots are clearly
focused, well framed or held
steady.
Organization
All events and wording
presented in a logical order.
Most events and wording are
presented in a logical order.
Some events and wording are
presented in a logical order.
Few or no events and wording
are presented in a logical order.
Costumes/Props
Costumes and props remained
consistent throughout filming.
An attempt to make costumes
and props consistent
throughout filming was made.
Little attempt to make
costumes and props consistent
throughout filming was made.
No attempt to make costumes
or props consistent throughout
filming was made.
Movie Trailer Characteristics
Ideas/Mechanics
Original title, original
production company, original
characters names, and actors’
first name and last initial in end
credits.
Filming Techniques