ISCS 370 PRINCIPLES OF MANAGEMENT INFORMATION
SYSTEMS
Semester: Winter 2015 (Dec 13–Jan 8, 2016)
Section/Days: Online
Room/Time: Online
Credit Hours: 3
Final Exam: Jan 7, 2016 Thursday
Instructor: Linda Lau
E-mail: laulk@longwood.edu
Office: Hiner G13c
Office Hours: via e-mail
Office Phone: (434) 395-2778
BASIC COURSE INFORMATION
Required Course
Materials:
You only need to buy ONE of the following two options:
 Laudon and Laudon. Management Information Systems: Managing the Digital Firm, 14 th
edition, Student Value (loose leaf) version. Prentice Hall, 2016. ISBN-10: 0133898180 •
ISBN-13: 9780133898187.
 Laudon and Laudon. Management Information Systems: Managing the Digital Firm, 14th
edition, CourseSmart e-text version. Prentice Hall, 2016. ISBN-10: 0133939944 • ISBN13: 9780133939941.
Recommended Course
Materials:
Optional Course
Materials:
Course Description:
None.
Prerequisites:
Writing Intensive:
Speaking Intensive:
None.
A general overview of information systems. Planning, designing, and implementing a MIS
system. Emphasis is on application of the systems. 3 credits.
None
No
No
COURSE OBJECTIVES
Upon completion of this course, students will be able to:
1. Define the technical terms of management information system and the various components of an MIS.
2. Collect and manage useful data and information, and to understand how information travels through wires,
cables, and open space.
3. Describe the Systems Development Life Cycle (SDLC).
4. Explain how information systems influence the decision making process.
5. Describe advanced technologies such as artificial intelligence.
6. Explain how an information system integrates a business.
OVERVIEW OF COURSE FORMAT
The course objectives are achieved through lectures, PPT slides, homework and lab assignments, and class
discussion. The PowerPoint slides for the textbook are available on the Longwood Canvas Course Management
System (http://Canvas.longwood.edu) for this course. Students are encouraged to download the files to their hard
drive and/or print the slides in black and white, six-slide handout format. These PowerPoint slides are very useful to
students because they serve as a summary of the high points listed in the textbook. However, students must have
available to a textbook and they are fully responsible for all content materials covered in the text.
TECHNICAL AND ACADEMIC RESOURCES AND ONLINE COURSE POLICIES
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1.
2.
3.
4.
5.
6.
Minimum computer and software requirements for Longwood Online courses can be found at
http://www.longwood.edu/online/27987.htm. Please be sure that your primary and home computers meet
these requirements.
Accessing the course through a high-speed Internet connection (DSL or cable) is advised. If you don’t have
high-speed access from your home computer, you may want to view course content containing audio,
video, or images from your work location or another location with high-speed access.
You are responsible for knowing the Longwood online policies. Be sure to review ALL the student
responsibilities before beginning this course. Longwood Help Desk (434-395-HELP) will provide you
information about how to resolve technical issues if they should arise. The instructor solves academic
problems.
Students must maintain current system software and virus definition updates. Free anti-virus software
is available for downloading. If your anti-virus software is not up-to-date, YOU MUST download the free
anti-virus software!
To resolve any technical issues with Canvas LMS, please consult the Canvas Guides at
http://guides.instructure.com/ or by selecting “Help” from the top right-hand corner of the screen. Further,
students can contact Longwood Digital Education Collaborative
(http://www.longwood.edu/dec/49339.htm) and/or Longwood User Support Service
(http://www.longwood.edu/usersupport/).
Academic support are available to students. Please visit the Center for Academic Success
(http://www.longwood.edu/academicsuccess/) for more information.
STUDENT EVALUATION
Points possible
Getting Ready Assignments
Chapter Quizzes (14)
Test # 1 (Chap 1-4)
Test # 2 (Chap 5-8)
Test # 3 (Chap 9-12)
Final Exam (Chap 13-14)
Blog Discussions (2)
Video Discussions
Case Studies
Total
Percent
0%
14%
16%
16%
16%
8%
10%
10%
10%
100%
Grading Scale
Percent Grade
93 – 100
A
90 – 92
A87 – 89
B+
83 – 86
B
80 – 82
B77 – 79
C+
Percent
73-76
70-72
67-69
63-66
60-62
< 60
Grade
C
CD+
D
DF
GETTING READY ASSIGNMENTS: To help students get started with the course, students must complete the
following activities, which are required but will not earn you any points toward the course:
 Knowledge of Course Syllabus and Class Schedule Quiz: Students must be very familiar with every
component listed on the Course Syllabus because this is the contract between the instructor and the
students. This assignment will assess your understanding of the content described in the Course Syllabus
and Class Schedule.
 Your Personal Blog: As an ice breaker, you will create a personal blog and share something about yourself
with your classmates. More information about this assignment is posted on Canvas.
CHAPTER QUIZZES: To assess students’ understanding of the basic concepts and key terms in this course, students
must complete 16 chapter quizzes which are administered online via the Longwood Canvas Learning Management
System. The deadline for all quizzes is listed on the Class Schedule, and all quizzes must be completed five minutes
prior to the start of the class period for the next chapter. Each quiz consists of 20 questions, which could be multiplechoice, true/false, or fill-in-the-blank, and with a time limit of 20 minutes. Students must complete all quizzes by
themselves, and all chapter quizzes are closed book and closed notes.
TESTS and FINAL EXAM: Three tests and a final exam, which focus primarily on materials covered in the
textbook and in this class, will be administered during the semester. The textbook provided several study aids at the
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end of each chapter. In order to perform well on the tests, students are STRONGLY ENCOURAGED to be
familiar with the chapter summary and key terms. Students who cannot complete the tests and final exam by the
scheduled dates must discuss with the instructor in advance. Makeup tests and exam will only be given with prior
notification and under extenuating and unavoidable circumstances. The burden of proof of said circumstances is on
the student. Makeup examinations will usually differ from the original exam, and may be essay or oral. All tests and
the final exam will be administered via the Longwood Canvas system. All tests and final exam are closed book,
closed notes, and students must complete them by themselves. All assignments must be completed by 11:55 p.m. of
the date stipulated in the Class Schedule. The breakdown in terms of weights, # of questions, and time limit are
listed below:
Test 1
Test 2
Test 3
Final Exam
Weights
16%
16%
16%
8%
Chapters
1-4 (4 chap)
5-8 (4 chap)
9-12 (4 chap)
13-14 (2 chap)
# of Questions
80
80
80
40
Time Limit
100 minutes
100 minutes
100 minutes
50 minutes
BLOG DISCUSSIONS: Students must complete TWO blog discussion boards for this course. More details for the
discussion threads are posted on Canvas.
VIDEO DISCUSSIONS: To help students prepare for the assessment of their understanding of the course
materials, students must watch and critique several video clips. More details for these assignments are posted on
Canvas.
CASE STUDIES: To help students develop a deeper understanding of the course materials as they applied to realworld situations, students must complete some case studies. More details for these assignments are posted on
Canvas.
COURSE POLICIES
COMMUNICATION POLICY: Students/Groups who need additional help with assignments should make an
appointment with the instructor in advance. Email is another means of communication in this class.
ATTENDANCE: There is no attendance policy for this online course.
ADD, DROP, AND WITHDRAWAL DATES: More information on the add, drop, and withdrawal dates are
available on the http://www.longwood.edu/registrar/48300.htm Web page.
NETIQUETTE: When corresponding with your instructor and classmates through email or on the discussion
boards, please use proper grammar and a positive tone. Please avoid "netspeak" like "u," "r," "omg," and "lol."
Please also refrain from using all CAPITAL LETTERS, as this is often interpreted as shouting. Treat your
instructor and fellow students with respect at all times, and in all communications.
LONGWOOD HONOR CODE: All students must obey the Longwood Honor Code diligently. The Honor Code is
based on the need for trust in an academic community. Longwood’s Honor Code is a system developed by and
maintained for the welfare of its students, and all students should make sure that they read and understand the
provisions outlined on Longwood Web site (http://www.longwood.edu/studentconduct/12011.htm). All work
completed for this course will be considered pledged. However, students are strongly encouraged to write the Pledge
of Honor on every submitted assignment and tests: I have neither given or received help on this work, nor am I
aware of any infraction of the Honor Code. CHEATING IS ABSOLUTELY NOT TOLERATED AT
LONGWOOD UNIVERSITY.
CBE ACADEMIC DISHONESTY POLICY: Cheating in any form will not be tolerated in the College of Business
and Economics. If the instructor determines that a student has cheated on an assignment, the grade of “F” may be
assigned for the entire course. “Cheating” is the use of unauthorized resources and/or work of another including but
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not limited to homework, tests, papers, presentations and exams. Unless specifically instructed otherwise, students are
to assume that all coursework is to be the work of the individual student alone. If a student is unsure as to whether
collaboration is permitted, the professor should be contacted in advance of performing the work. If a faculty member
penalizes a student in a course for an Honor Code violation, they should also bring formal charges against the student
with the University Honor Board.
CBE COMMUNICATION STANDARD: All assignments (written or oral) in this course must adhere to the
guidelines and standards for professional business and economics communication. For help with these guidelines,
please refer to the resources available on the College of Business & Economics Student Guide for Oral and Written
Communication which you can access at: http://libguides.longwood.edu/CoBEComm.
INSTITUTIONAL AND ACADEMIC POLICIES AND RESOURCES
ACCOMMODATIONS: Any student who feels that s/he may need or wish reasonable accommodations based on
the impact of a physical, psychological, medical, or learning disability (e.g., note taking support, extended time for
tests, etc.) should contact the staff at The Office for Disability Services located at Graham Hall, tel: 434-395-2391.
The office will require appropriate documentation of disability. All information is kept confidential.
WRITING CENTER: If a student wants help with writing, The Writing Center is very helpful.
(http://www.longwood.edu/academicsuccess/15878.htm).
COMPUTER HELP: If a student has technical issues and needs assistance, please contact the Longwood
Help Desk at (434) 395-4357 or helpdesk@longwood.edu. Please visit their webpage
(http://www.longwood.edu/usersupport ) for hours of operation and additional information.
MENTAL HEALTH: The Student Health and Wellness Center can help with mental health problems. Please visit
their website (http://www.longwood.edu/health/23517.htm ) to schedule an appointment. For general counseling
please visit The Counseling Center (http://www.longwood.edu/counseling/index.html) to schedule an appointment.
TUTORING (OPTIONAL): The Center for Academic Success provides free tutoring for this class. Please
visit their website (http://www.longwood.edu/academicsuccess/ ) for more details. To request a tutor, please
go to http://www.longwood.edu/academicsuccess/15994.htm and fill out the form.
OTHER CLASS POLICIES AND INFORMATION
1.
2.
3.
The instructor reserves the right to make any appropriate and necessary changes to the class schedule and
syllabus.
Students are responsible for all materials covered in class as well as materials in the textbook. If you must be
absent, the instructor assumes that you have obtained notes from a classmate. Any student having difficulty
with the materials should make an appointment to see the instructor.
Private conservations between students are disruptive and annoying to both the instructor and other students.
Therefore, students with disruptive and annoying behaviors are dismissed from class until the behavior is
under control.
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CLASS SCHEDULE
*All assignments are listed in the Class Schedule below, and are due at 11:55 p.m.
COURSE CONTENT – READING AND HOMEWORK ASSIGNMENTS
Date
WEEK 0
Introduction to the Canvas Course Management System and ISYS 370
Assignments Due Tonight 11:55 p.m.
Dec 13 Canvas:
 Knowledge of Course Syllabus and Class Schedule Quiz
Sun
 Create your Personal Blog page
 Read the FAQ
WEEK 1 (December 14-20)
Part I Organizations, Management, and the Networked Enterprise, p. 1
Chapter 1 Information Systems in Global Business Today
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 2-31
 Review Summary, p. 32
 Review Key Terms, p. 33
2. Canvas:
 Review Learning Objectives
Dec 14
 Review PPT slides
Mon
 Watch video clips
Case 1 UPS Global Operations with the DIAD
o Global Operations with the DIAD IV: https://www.youtube.com/watch?v=zTIsQSodCFg
o UPS's Next-Generation Mobile Devices are Here
https://www.youtube.com/watch?v=_0B2-o6BKMM
o UPS 5 UPS TECHNOLOGY History https://www.youtube.com/watch?v=EgMZHhrTgYk
Case 2 Google Data Center Efficiency Best Practices
https://www.youtube.com/watch?v=voOK-1DLr00
 Complete Chapter 1 Quiz
Chapter 2 Global E-Business and Collaboration
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 40-69
 Review Summary, p. 69-70
 Review Key Terms, p. 71
2. Canvas:
Dec 15
 Review Learning Objectives
Tue
 Review PPT slides
 Watch video clips
Case 1 IS in Action: Walmart’s Retail Link Supply Chain
https://www.youtube.com/watch?v=SUe-tSabKag
Case 2 Saleforce.com: The Emerging Social Enterprise
o The Comcast Social Enterprise Story https://www.youtube.com/watch?v=FFOyKnu8INY
o Our Social Enterprise Transformation
https://www.youtube.com/watch?v=WxC0X7ypaDQ&feature=relmfu
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
Case 3 How FedEx Works: Inside the Memphis Super Hub
https://www.youtube.com/watch?v=iYzQ7JSBIGU
Complete Chapter 2 Quiz
Chapter 3 Information Systems, Organizations, and Strategy
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 78-112
 Review Summary, p. 112-3
 Review Key Terms, p. 113
2. Canvas:
 Review Learning Objectives
 Review PPT slides
Dec 16
 Watch video clips
Wed
Case 1 NBA: Competing on Global Delivery with Akamai OS Streaming
https://www.youtube.com/watch?v=OZkyz-gChnI
Case 2 IT and Geo-Mapping Help a Small Business Succeed
https://www.youtube.com/watch?v=3_GmukX5sfM
Case 3 Materials Handling Equipment Corp: Enterprise Systems Drive Corporate Strategy for
a Small Business https://www.youtube.com/watch?v=iIIeze6i90Y
 Complete Quiz 3
5:00 p.m. – Last day to add/drop a course
Chapter 4 Ethical and Social Issues in Information Systems
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 122-156
 Review Summary, p. 157
 Review Key Terms, p. 157-8
2. Canvas:
Dec 17
 Review Learning Objectives
Thu
 Review PPT slides
 Watch video clips
Case 1 What Net Neutrality Means For You https://www.youtube.com/watch?v=2psly3euy78
Case 2 Facebook Privacy https://www.youtube.com/watch?v=EjojvQLT7-c
Case 3 Data Mining for Terrorists and Innocents
https://www.youtube.com/watch?v=4lKpD7MC22I
 Complete Quiz 4
Dec 18
Test # 1 (Chapters 1 - 4)
Fri
WEEK 2 (December 21-28)
Part II Information Technology Infrastructure, p. 165
Chapter 5 IT Infrastructure and Emerging Technologies
Assignments Due Tonight 11:55 p.m.
1. Textbook:
Dec 21
 Read content materials, p. 166-203
Mon
 Review Summary, p. 204-5
 Review Key Terms, p. 205
2. Canvas:
 Review Learning Objectives
Page 6



Review PPT slides
Watch video clips
Case 1 ESPN: Getting to eXtreme Scale on the Web
https://www.youtube.com/watch?v=NIqru81sjV4
Case 2 Salsesforce.com: SFA on the iPhone and iPod Touch
https://www.youtube.com/watch?v=fwo2VbDA1Io
Case 3 Acxiom’s Strategic Advantage: IBM’s Virtual Blade Platform
o What is Server Virtualization? https://www.youtube.com/watch?v=p11lJOnALS4
o Acxiom Corporation: Achieving Strategic Advantage with IBM’s Virtual Platform
https://www.youtube.com/watch?v=p11lJOnALS4
Complete Quiz 5
Chapter 6 Foundations of Business Intelligence: Databases and Information Management
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 214-244
 Review Summary, p. 244-5
 Review Key Terms, p. 245-6
2. Canvas:
 Review Learning Objectives
 Review PPT slides
Dec 22
 Watch video clips
Tue
Case 1 Dubuque Uses Cloud Computing and Sensors to Build a Smarter City
o Dubuque https://www.youtube.com/watch?v=mBSVITlkiBw
o Portland, Oregon https://www.youtube.com/watch?v=uBYsSFbBeR4
Case 2 Data Warehousing at REI: Understanding the Customer
https://www.youtube.com/watch?v=NIqru81sjV4
Case 3 Maruti Suzuki Business Intelligence and Enterprise Databases
https://www.youtube.com/watch?v=aZWAzbRm-ms
 Complete Quiz 6
Chapter 7 Telecommunications, the Internet, and Wireless Technology
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 254-92
 Review Summary, p. 293
 Review Key Terms, p. 294
2. Canvas:
 Review Learning Objectives
Dec 23
 Review PPT slides
Wed
 Watch video clips
Case 1 Cisco Telepresence Moves out of the Boardroom and Into the Field
o Telepresence: Collaboration beyond the Board room
https://www.youtube.com/watch?v=ChwLYS-N56Q
o Telepresence Redefines Hollywood Collaboration
https://www.youtube.com/watch?v=4xGMH95sAgo
Case 2 Virtual Collaboration for Lotus Sametime
https://www.youtube.com/watch?v=qJJWx552lFE
 Complete Quiz 7
Page 7
Chapter 8 Securing Information Systems
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 302-336
 Review Summary, p. 337
 Review Key Terms, p. 338
2. Canvas:
 Review Learning Objectives
 Review PPT slides
Dec 24
 Watch video clips
Thu
Case 1 Stuxnet and Cyber Warfare https://www.youtube.com/watch?v=kw-zLJT3ak&playnext=1&list=PLs_q-cHb8wiPP0lAHS4vUOanM3pm3xyk&feature=results_video
Case 2 Cyber Espionage: The Chinese Threat
https://www.youtube.com/watch?v=Js52FjOsgPA
Case 3 IBM Zone Trusted Information Channel (ZTIC)
https://www.youtube.com/watch?v=mPZrkeHMDJ8
 Complete Quiz 8
Discussion # 1 due – see details on Canvas
HAPPY HOLIDAYS!!
Dec 25
Fri 5:00 pm – Last day to withdraw from a course with a “W”
WEEK 3 (December 28-January 3)
Dec 28
Test # 2 (Chapters 5 – 8)
Mon
Dec
29
Tue
Part III Key Systems Applications for the Digital Age, p. 345
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 346-372
 Review Summary, p. 372
 Review Key Terms, p. 373
2. Canvas:
 Review Learning Objectives
 Review PPT slides
 Watch video clips
Case 1 Workday: Enterprise Software as a Service
o What is Workday: Enterprise Software as a Service (SaaS)
https://www.youtube.com/watch?v=2gkBvIIrTJY
o Workday: Mobile Solutions for iPad https://www.youtube.com/watch?v=a_CpGQvuR9k
Case 2 Evolution Homecare Manages Patients with Microsoft Dynamics CRM
https://www.youtube.com/watch?v=JgCz9tfcXV0
 Complete Quiz 9
Chapter 10 E-Commerce: Digital Markets, Digital Goods
Assignments Due Tonight 11:55 p.m.
Dec 30 1. Textbook:
 Read content materials, p. 380-418
Wed
 Review Summary, p. 419-20
 Review Key Terms, p. 420
Page 8
2.
Canvas:
 Review Learning Objectives
 Review PPT slides
 Watch video clips
Case 1 Groupon: Deals Galore https://www.youtube.com/watch?v=iHWEXs6fOrw
Case 2 Etsy: A Marketplace and Community
https://www.youtube.com/watch?v=0hCSdmpdJuE
Case 3 Ford Ford AutoXchange B2B Marketplace
https://www.youtube.com/watch?v=qyO9QSo0FjU
 Complete Quiz 10
Chapter 11 Managing Knowledge
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 426-455
 Review Summary, p. 455-6
 Review Key Terms, p. 456
2. Canvas:
 Review Learning Objectives
 Review PPT slides
 Watch video clips
Dec 31
Case 1 How IBM’s Watson Became a Jeopardy Champion
Thu
https://www.youtube.com/watch?v=DywO4zksfXw
Case 2 Alfresco: Open Source Document Management and Collaboration
o Tour: Alfresco Document Management System
https://www.youtube.com/watch?v=p266dTL6oJQ
o Alfresco Document Management at the City of Denver ((Part I)
https://www.youtube.com/watch?v=01bUAsD5t8E
o Alfresco at the New York Philharmonic
https://www.youtube.com/watch?feature=player_embedded&v=UWI5RZRC56A#
 Complete Quiz 11
Chapter 12 Enhancing Decision Making
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 464-491
 Review Summary, p. 491-2
 Review Key Terms, p. 492
2. Canvas:
Jan 1
 Review Learning Objectives
Fri
 Review PPT slides
 Watch video clips
Case 1 FreshDirect Uses Business Intelligence to Manage its Online Grocery
https://www.youtube.com/watch?v=y0ZxTFZPUSg
Case 2 Business Intelligence Helps the Cincinnati Zoo Work Smarter
https://www.youtube.com/watch?v=IlNu15rVKSg
 Complete Quiz 12
WEEK 4 (January 4-8)
Jan 4
Test # 3 (Chapters 9 – 12)
Mon
Page 9
Part IV Building and Managing Systems, p. 499
Chapter 13 Building Information Systems
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 500-531
 Review Summary, p. 532-3
 Review Key Terms, p. 533
2.
Canvas:
Jan 5
 Review Learning Objectives
Tue
 Review PPT slides
 Watch video clips
Case 1 IBM: BPM in a Service-Oriented Architecture
https://www.youtube.com/watch?v=cDfQunJ12Mc
Case 2 IBM Helps City of Madrid with Real-Time BPM Software
https://www.youtube.com/watch?v=TrMTl2ELp9g
 Complete Quiz 13
Chapter 14 Managing Projects
Assignments Due Tonight 11:55 p.m.
1. Textbook:
 Read content materials, p. 540-565
 Review Summary, p. 565-6
 Review Key Terms, p. 566
2. Canvas:
Jan 6
 Review Learning Objectives
Wed
 Review PPT slides
 Watch video clips
Case 1 Blue Cross Blue Shield: Smarter Computing Project
https://www.youtube.com/watch?v=m1ucvl9ByDQ&list=PLD34EB0AFDF970B0D&index=2
Case 2 NASA: Project Management Challenges
https://www.youtube.com/watch?v=3yERUM9k7aE
 Complete Quiz 14
Discussion # 2 due – see details on Canvas
Jan 7
Thu FINAL EXAM (Chapters 13-14)
Jan 8
Case Analysis Due today
Fri
Go to the Information Systems and Cyber Security Concentration Home Page
Go to the College of Business and Economics Home Page
Go to the Longwood University Home Page
If you have any comments, corrections or suggestions, please don't hesitate to
434-395-2778. Also, my office hours and class schedules are listed on my homepage.
me at laulk@longwood.edu or call me at
This page was last updated on November 28, 2015.
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