Increasing South Asian organ donation through strategic intervention Agimol Pradeep, PhD student, University of Salford, Transplant Co-ordinator, Central Manchester Foundation Trust) Paula Ormandy, Professor Long-Term Conditions Research, University of Salford; Titus Augustine, Transplant Surgeon, Central Manchester Foundation Trust Background: Kidney organ donation continues to be low among ethnic minorities especially within South Asian community leading to a disproportionate number of Asian patients waiting for transplants, because most often suitable matches are found between people of same ethnic group. This paper describes an interventional study to test strategies to increase the number of registered kidney donors from SA community and increase ethnic minority cadaver organs available. Method: Phase 1: Survey to understand the beliefs and awareness of organ donation, translated into three key languages, to generate evidence of potential barriers to organ donation. Chi-squared tests explored the existence of associations between outcomes, demographic characteristics and attitudes. Phase 2: Implementation of three strategic interventions: 1. Five GP study practices were recruited, with a high South Asian patient population. Practice Managers and GP’s were educated regarding the study and provided with publicity materials and posters advertising the need for more Asian organ donors. Organ donors recruited through GPs are identified on the organ donor register by a specific form tracked to the specific intervention. 2. Education in collaboration with religious and political Asian leaders of ITU staff (in particular Specialist Nurses in Organ Donation), in ten study sites, to develop skills and confidence of clinicians to approach South Asian families for cadaver organ donation. Before and after intervention audit of 12-months to measure the impact on the number of organs donated. 3. Peer education events started in May 2012 and so far the researcher attended 42 Asian events delivering outreach education sessions to encourage organ donation within the South Asian community, supported by appropriate information and media campaign (using Asian publications/press and radio). Organ donors recruited through peer-education are identified on the organ donor register by a specific form tracked to the specific intervention. Results: Phase 1: Questionnaire response rate = 907, 55% of people did not know about organ donor registration, despite 88% of the total sample having higher education. Concerns included that donated organs might be used without consent for other purposes, or that medical staff may not work hard to save their life. Some indicated that donation was a way of serving God, but others believed their body may need to remain whole for life hereafter. Over 50% supported an opt-out system for organ donation and 60% in favour of living related donation. These baseline findings informed the education campaign. Phase 2: Peer education and awareness campaign, have successfully registered more than 1500 potential donors over 94 community gatherings/events. Further 3000 donors registered from the BME community after a collaborative ITV program promoting organ donation within the Asian community. Initial findings indicate GP recruitment to the organ donor register is very poor, not seen as a priority. SNOD nurse education increased the number of families approached in ICU, using specific targeted cultural information leaflet. Conclusion: This study extends current research undertaken and measures the impact of different interventions to provide intelligence and a deeper understanding of the South Asian community in the North West of England. The findings will directly inform a national strategy for sustained organ donation from the South Asian community to commensurate with their population footprint.