SPONSORSHIP OPPORTUNITIES
BEAKERHEAD SEPTEMBER 10-14, 2014
Proposal Date
March 19, 2014
Contact Information
Mary Anne Moser
President and Co-founder
(403) 629-3255
moser@beakerhead.org
Jay Ingram
Chair and Co-founder
(416) 605-5291
jay@beakerhead.org
Beakerhead Creative Society
#101, 1615 – 10 Ave SW
Calgary, AB T3C 0J7
Main 587-351-7787
Fax 587-351-7757
www.beakerhead.org
Charitable Registration #
83160 0648 RR0001
THE FUTURE
WE IMAGINE
IS THE FUTURE
WE BUILD
Proposal Request
In kind
Cash
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THE CHALLENGE
For decades, we have been directing young people into either technical or creative streams, and
yet it is precisely at their intersection where ingenuity lives.
Enter Beakerhead: a movement that encourages the collision of ‘things technical’ with ‘things
creative’, through year-round education and outreach programs involving unconventional
combinations of art and culture, science and technology, culminating in an eruption of public
expression every September.
WHAT IS BEAKERHEAD?
A SANDBOX FOR INGENUITY
Geographically centered in Calgary, Canada – a creative, engineering and entrepreneurial hub –
Beakerhead attracts and engages the world.
For five days each September, Beakerhead brings Calgary to life with unconventional
combinations of art and engineering: from mechanical creations and electric performances, to
international innovation challenges and community workshops.
Year-round Beakerhead’s education and outreach programs strengthen the ties between the
creative and technical sectors by engaging youth in hands-on experiences, and growing
networks that foster innovation through workshops and events.
In 2013, the inaugural Beakerhead delighted Calgary and visitors by opening a highly
entertaining door onto the world of science and engineering.
“Years from now people will look back to September 2013
as the moment when science and magic converged.”
Commander John B. Herrington, Astronaut
The first year created powerful experiences, generating pictures and stories that travelled the
world:
In Person Attendees
Students Involved
Volunteer Hours
Social Media Activity
Earned Media Impressions
Paid Media Impressions (top sponsors)
62,500 live encounters
4,300 students and 28 schools
1,496 shifts by 252 volunteers
2.1 million+ social media mentions
60.3 million
9.2 million
The concept and experiences resonated strongly for people and has set Beakerhead up for a
period of strong growth through the crucial next three years, as it builds a solid foundation.
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IT MATTERS!
As a culture and economy, we talk about the importance of science, technology, engineering
and math (STEM) education as a driver of innovation. How do you ignite it? Let’s add art.
An ambitious vision and massive collaborative effort, Beakerhead reaches out to students,
artists and engineers from all disciplines and encourages local, Canadian and international
visitors to come together in Calgary to create and learn. By opening up the worlds of science and
engineering through art and culture, we as individuals and as a society can realize our full
potential.
Delightful on the surface; strategic through the core:
Inspire Tomorrow’s Workforce
Every child should have the chance to integrate creativity and technical knowledge into who
they are and how they will contribute to society.
Stimulate Ingenuity
Beakerhead programs advance a culture of active learning and doing that instigates new ideas,
designs and invention across all industry sectors, mindful of sustainability and safety.
Create Economic Benefit
Beakerhead creates a fall tourism destination and generates provincial income and jobs.
Attract Tourists and Workers to Calgary
Participants and presenters with an interest in trades and technology visit Calgary and see what
the city has to offer from a cultural and employment perspective.
Engage the Community
Beakerhead builds authentic, strong experiences for community building that encourage
children, families, artists and engineers to see, touch, do and create.
Build a Contemporary Cultural Conversation with the World
Beakerhead shows Calgary and Canada as creative and original, raising the profile of innovation
nationally and internationally.
IMPORTANT DATES
Beakerhead – September 10-14, 2014
Beakerhead – September 16-20, 2015
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JOIN IN! SPONSORSHIP LEVELS AND BENEFITS
Every once in a while, an idea comes along that works from every angle. Beakerhead is one of
them. It provides an opportunity for community building and branding year-round, with
culmination in a high profile, highly concentrated expression of social and cultural creativity.
SUPPORTER $5,000
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Attendance at private Beakerhead opening reception
Logo on Beakerhead website (sponsor page)
Opportunity to engage employees as volunteers during Beakerhead each September
Opportunity to extend invites to sponsor’s employees and partners to join Beakerhead
artist/engineer match-making community
Post-festival report detailing outcomes relating to investment
Logo recognition in annual Report to Community
MAKERS OF COMMUNITY $10,000
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Sponsor recognition at Beakerhead opening ceremony
Attendance at private Beakerhead opening reception
Passes for other Beakerhead ticketed events
Logo on Beakerhead website (sponsor page)
Logo in Beakerhead program guide (40,000 distribution)
Sponsor recognition in Beakerhead media kit
Opportunity to engage employees as volunteers during Beakerhead each September
Opportunity to extend invites to sponsor’s employees and partners to join Beakerhead
artist/engineer match-making community
Opportunity to suggest employees/partners for consideration as featured
speakers/presenters in Speakerhead (Beakerhead workshop and speaker series)
Post-festival report detailing outcomes relating to investment
Logo recognition in annual Report to Community
BUILDERS OF CURIOSITY $25,000
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Opportunity to co-present a specific Beakerhead program or event (including logo on the
program-specific marketing materials)
Sponsor recognition at Beakerhead opening ceremony
Attendance at private Beakerhead opening reception
Passes for other Beakerhead ticketed events
Logo on Beakerhead website (sponsor page)
Logo in Beakerhead program guide (40,000 distribution)
Sponsor recognition in Beakerhead media kit
Opportunity to engage employees as volunteers during Beakerhead each September
Opportunity to extend invites to sponsor’s employees and partners to join Beakerhead
artist/engineer match-making community
Opportunity to suggest employees/partners for consideration as featured
speakers/presenters in Speakerhead (Beakerhead workshop and speaker series)
Post-festival report detailing outcomes relating to investment
Logo recognition in annual Report to Community
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