87seconds.com launches pioneering
video production collaboration platform
Brussels, Tuesday 28 May 2013 - 87seconds.com, a start-up specializing in the
production of explanation videos, announce today the launch of their unique video
collaboration platform. A first in the video production industry, the intuitive and easyto-use platform allows close collaboration between client and graphic designer.
There is a growing demand for animation videos as companies are searching for
tools to explain in a clear and visually attractive way a business, a product, a project,
etc. Equal to the task, Brussels-based start-up 87seconds.com has already created
more than 45 videos in 6 different languages since the founding in August 2012.
87seconds.com’s new platform consists of an online tool that allows users to order short
animation videos online. With the help of an easy-to-use interface and several templates
and suggested formats, users have complete control over the design style, scenario, voiceover and music. After consulting with the client online on their communication strategy and
their video intentions, an experienced team of designers at 87seconds.com produces the
video according to the client’s vision.
Personalised storytelling
Through this tool, the user can chose between different types of messages he wants to get
across towards his target audience. The templates suggested by 87seconds.com include:
company presentation, product demonstration, data visualisation, tutorial video or any
internal communication. These different elements assist the user in structuring the
information in one short video.
“We started our business mid 2012 and already created more than 40 videos in 6 different
languages”, says Thibaut Dehem, Co-founder and Manager Director at 87seconds.com.
“We noticed that a close collaboration between our designers and our clients, through this
online interface, simplifies interaction between both, reduces video production costs and
ensures project success. This new platform allows our clients to handle bulk videos, like
eLearnings, from a remote place. In the end, a dynamic video gets people to take action,
bumps web rankings and drives new commercial leads.”
Explanation video as a content marketing tool
Companies big and small are all looking to reach and attract a clearly defined target
audience through content creation and distribution. The essence of inbound marketing is to
deliver consistent information to customers without proactively selling. Corporate
explanation videos are clear-cut channels for distributing this information. In parallel with the
remarkable up rise of video in the last decade and the importance of mobile connectivity,
companies easily embrace today the shift to video for explaining their businesses.
Furthermore, it is proven that an online video increases a website's conversion rate.
For more information, please contact:
Thibaut Dehem, Managing Director
thibaut@87seconds.com
T +32.496.17.47.68
Philip Swinnen, Press Officer
philip@87seconds.com
T +32.495.43.78.09
About 87seconds.com
87 seconds is the magic length when communicating. Incorporated in August 2012 in Brussels by Thibaut
Dehem, Olivier Verdin and Olivier Simois, 87seconds.com has rapidly grown its business by facilitating
their clients’ corporate communication needs. The videos produced are mainly used to introduce an
organization, explain a specific product or service, make a demo tutorial, present a company’s financial
results, or just dynamise communication. 87seconds.com works with international clients, amongst which
MIVB/STIB, Danfoss, myShopi, Aremis, Djengo, Weezevent, AWT, and Soccha. The team of
87seconds.com consists of about ten experienced designers and an international network of scriptwriters
and voice-overs. For more information, have a look at our website www.87seconds.com. For press
material, click here.