Deadline: 7 Feb. 2014
in-cosmetics’ first ever Country Focus
is dedicated to Brazil!
Brazil is the 3rd biggest C&T market in the world after the USA/Japan and the 1st market
in Latin America with a share of 58%. The market is expected to grow by 38% from 20112016 to reach a total value of US$59bn in 2016. With such a booming industry and 2014
being the year of collaboration between Germany and Brazil, what better country to
choose than Brazil for in-cosmetics’ first ever Country Focus!
The theme will be echoed throughout the 2014 event:
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Educational Programme with a dedicated Workshop (“How to break into the Brazilian
market”) and Marketing Trends presentations giving visitors a 360° insight into this
vibrant market.
Brazilian Exhibitor Pavilion organised by ABIHPEC with suppliers exhibiting for the
first time at the show
Innovative skincare, haircare and colour cosmetics products from Brazil
handpicked by Mintel and demonstrated on the Innovation Zone
Networking Zone with a Brazilian Bar
Blogs and editorial programme on the show website
…and the Brazil Trail highlighting innovative projects on the exhibitors’ stands.
The Brazil Trail – Calling all exhibitors!
All exhibitors are invited to submit a project for the Brazil Trail promoting new products or
creative formulations matching at least one of the following criteria:
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Include ingredients sourced from Brazil
Formulated for the Brazilian market
Draw inspiration from Brazil and Brazilian products
What are the benefits of submitting a project for the Brazil Trail?
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Be part of the new “Brazil Country Focus”
Benefit from extra exposure online and at the show
All projects will be highlighted on the Brazil Trail:
1/ Full details of each participant’s project
listed on the Brazil Country Focus
section of the website
3/ All projects featured on the Brazil Trail
Guide distributed free with the show catalogue
to all visitors at the show. The guide will also
contain a floorplan highlighting the Stands
taking part.
5/ Dedicated Press Release
Deadline: 7 Feb 2014
2/ Participants highlighted in the
Exhibitor List and in the Show
Catalogue with the “Brazil” icon “
”
4/ On your stand with a Stand Flag
and a Plinth* to display each project
6/ Dedicated e-shot to all pre-registered
visitors
* 2 plinth sizes available:
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500 x 500 x 1200 mm plinth, 1xA4 perspex literature rack, 1x lockable door (€310 +VAT)
750 x 750 x 1200 mm plinth, 1xA4 perspex literature rack, 1x lockable door (€450 +VAT)
Brazil Trail APPLICATION FORM
Deadline: 7 Feb. 2014
Participation criteria
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Participation in the Brazil Trail is open to all contracted exhibitors
Projects must match at least one of the following criteria:
□ Include ingredients sourced from Brazil
□ Formulated for the Brazilian market
□ Draw inspiration from Brazil and Brazilian products
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If the project features an active or functional ingredient, priority will be given to ingredients
launched after 1st January 2013
All participants must display a Stand Flag on their stand. The Flag will be provided by
Reed Exhibitions during build-up and must be stuck onto the stand by the Exhibitor, visible
from the aisles.
All participants’ projects must be displayed on a Plinth (Plinth/Graphic provided by Reed
Exhibitions). All participants must stage their project in an attractive way with an
emphasis on Visitor Interaction (ie - Provide testers, prototypes, explanation leaflets…)
Good examples:
Participants who do not stage their project on the plinth will NOT be considered
for the in-cosmetics 2015 country focus (see examples below)
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Participants should use the Brazil Trail logo as much as possible when communicating the
details of their project (leaflet, website, etc…).
Participants need to complete the Application Form IN FULL and provide the Compulsory
Supportive Document no later than 10th January 2014
Participation Cost
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(includes all above exposure)
500 x 500 x 1200 mm plinth, 1xA4 perspex literature rack, 1x lockable door (€310 +VAT)
750 x 750 x 1200 mm plinth, 1xA4 perspex literature rack, 1x lockable door (€410 +VAT)
Deadline: 7 Feb. 2014
1 - Your Details
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Company Name:
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Stand Number:
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First Name:
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Job Title:
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Email:
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Telephone Number:
Last Name:
2 - Your Project
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Project Name (Maximum of 50 Characters including spaces)
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Tick the criteria matching your project (tick all applicable)
Include ingredients sourced from Brazil
Formulated for the Brazilian market
Draw inspiration from Brazil and Brazilian products
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Provide a short description (100 words max) on your project/product concept:
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Provide a short description (100 words max) on how you will stage your project
on the Plinth
4 - Supporting Documents
Please tick the boxes below:
I have attached an illustration picture (295x210) – JPEG or EPS
(300 dpi minimum) (Logo only will not be accepted) [COMPULSORY]
I have attached a brochure/leaflet in PDF format to explain the projects in more details
[OPTIONAL – but strongly advised to fully benefit from the PR programme]
The supporting documents will be added to the “Brazil Trail Section” of the in-cosmetics
website (unless you explicitly do not want your documents to be published)
5 – Choose your plinth size
500 x 500 x 1200 mm plinth, 1xA4 perspex literature rack, 1x lockable door (€310 +VAT)
750 x 750 x 1200 mm plinth, 1xA4 perspex literature rack, 1x lockable door (€410 +VAT)
6 – Date and email to cathy.laporte@reedexpo.co.uk
(any questions – please call +44(0) 20 8910 7976)
Submission Date
in-cosmetics team’s decision is final. We reserve the right to decline entries not
deemed appropriate