Newspapers - the first point of call should be the news desk, which you should
telephone and explain what you are doing. They will often put you straight through
to a reporter or ask you to email some details.
Local radio stations are a great medium for publicising your event. Again, give them
a call and ask for the news desk and then send them your press release inviting
them to contact you.
Local TV - If you do this make sure you detail what would be visually interesting for
them to film.
Local websites, such as the BBC and what’s on guides or the listings pages in local
magazines.
PRESS RELEASE -Immediate – [INSERT DATE]
LOCAL TO [DESCRIBE YOUR ACTIVITY IN AS FEW WORDS AS POSSIBLE]
On INSERT DATE local resident INSERT YOUR NAME aged INSERT YOUR AGE is to
DESCRIBE WHAT YOU'RE GOING TO DO to support his/ her favourite good cause, The
West of England Therapy Centre. INSERT YOUR NAME is hoping that HIS/HER
fundraising challenge will raise £AMOUNT in the process.
The NAME OF YOUR ACTIVITY is to take place at INSERT NAME OF VENUE at INSERT
TIME. INSERT YOUR NAME has invited WHO ELSE IS INVOLVED to come along and
join in the fun, at the NAME OF YOUR ACTIVITY, which has already received sponsorship
from INSERT NAME OF ANY LOCAL BUSINESS SPONSORS WHO HAVE
SUPPORTED YOU.
There is no cure for Multiple Sclerosis (MS) and the effects on people’s lives are
progressive and permanent. No two diagnoses are the same but disability often appears
from the onset. Some of the symptoms experienced are confinement to a wheelchair,
constant pain, chronic fatigue, cognitive problems such as short term memory loss, and
incontinence. MS also has an unpredictable nature for example someone can become
blind over night or experience muscle spasm one day but not the next.
Multiple sclerosis (MS) is a neurological condition which affects around 100,000 people in
the UK. Most people are diagnosed between the ages of 20-40, but it can affect younger
and older people too. Roughly three times as many women have MS as men.
The West of England MS Therapy Centre provides treatments and therapies to people
living with Multiple Sclerosis (MS) and other neurological conditions in a warm and friendly
environment. Teamed with our innovative therapies and treatments to help alleviate some
of the distressing symptoms of neurological conditions and to be mobile for as long as
possible.
INSERT YOUR NAME is hoping that HIS/HER efforts will allow the West of England MS
Therapy Centre to reach more people with MS and other neurological conditions to keep
advancing symptoms at bay for as long as possible.
To sponsor INSERT YOUR NAME, readers can donate online at INSERT THE URL OF
YOUR ONLINE DONATION PAGE IF YOU HAVE ONE, OR www.mstherapybristol.org.uk
or can ring 01454 628 728 quoting INSERT THE NAME OF FUNDRAISING EVENT.
INSERT YOUR NAME says:
"Insert some text here that the newspaper can use for direct quotes as if they had already
interviewed you about your activity - e.g. "I'm hoping that the residents of [your town] will
rally to support my [name of activity] [because..."] You could also thank any sponsors who
have made the activity possible or any other volunteers who are helping you."
-ENDSFor further information please contact:
[INSERT THE NAME OF THE PERSON THE NEWSPAPER SHOULD CONTACT FOR
FURTHER QUOTES OF TO ARRANGE A PHOTO OPPORTUNITY -THIS CAN BE YOU
OR SOMEBODY ELSE ON YOUR BEHALF]
Tel. [INSERT CONTACT TELEPHONE NUMBER]
Email: [INSERT CONTACT EMAIL]
Editor's Notes:
The West of England MS Therapy Centre provides treatments, therapies, services and
support to people living with MS and many other conditions; to alleviate some of the
distressing symptoms and encourage them to remain fit, active and mobile for as long as
possible in a warm and friendly environment.
Charity contact details
The West of England Therapy Centre, Bradbury House Clinic, Wheatfield Drive, Bradley Stoke, BS32
9DB | Tel: 01454 201 686 | email info@mstherapybristol.org.uk | web: www.mstherapybristol.org.uk
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Reg. Company. No. 2312916 | Reg. Charity No. 801155