FOR IMMEDIATE RELEASE - Wed., Feb. 27, 2013 CONTACT: [See names at end of release] GROUPS COME TOGETHER TO REMIND OREGONIANS IT’S COLORECTAL CANCER AWARENESS MONTH Friday, 3/1 is “Dress in Blue Day” as March kicks off with Gov. Kitzhaber proclaiming March as Colorectal Cancer Awareness Month, with free screening tests for those who cannot pay for the life-saving screenings in Portland and Salem (Portland and Salem, Ore.) - Dozens of local physicians and health groups are raising awareness for Oregonians to take advantage of preventive screenings for colon and rectal cancers during the coming month. Physicians and staffs with Gastroenterology Specialists of Oregon, Salem Gastroenterology Consultants, Northwest Gastroenterology Clinic, Steve Baker Colorectal Cancer Alliance, Project Access of Marion and Polk County, Familias en Accion and Project Access NOW, have banded together to both encourage fellow Oregonians ages 50 and over to get screening colonoscopies and to provide free screenings for patients who are uninsured, underinsured, medically underserved or otherwise cannot pay for the screenings. “We and our fellow provider clinics anticipate screening as many as 100 patients in the Portland and Salem areas at no charge to them,” says Jon Mason, M.D., a gastroenterologist with Gastroenterology Specialists of Oregon. The Portland practices are working with Project Access NOW and Familias en Accion. In Salem, Salem Gastro is working with Project Access of Marion and Polk counties. Dr. Mason adds, “This is a large community-wide effort and the Project Access organizations are helping connect us to patients in need so we can help them get screened. It’s important to partner together to volunteer our medical services for this worthy cause, so it reminds all of us to ensure we get screened appropriately for this most deadly form of cancer.” Michell Baker of the Portland-based Steve Baker Colorectal Cancer Alliance, a nonprofit committed to advocating and raising awareness about the importance of the early detection and prevention of colorectal cancer, believes in conquering “colorectal cancer one conversation at a time.” The alliance was launched after the death of Michell’s father, Steve Baker in July, 2008, at the age of just 56, due to colon cancer. The alliance was founded by Steve’s family who are involved in the effort to ensure that race, age or other health service inequities do not hinder people from getting screened or from learning about prevention strategies. Colorectal cancer is the second leading cause of Oregon cancer deaths, but is 90 percent preventable when caught early. A screening test, called a colonoscopy, is a procedure to visually examine the lining of the large bowel and colon with a video monitor. Colonoscopy is a valuable tool for the diagnosis and treatment of many diseases of the large intestine; especially colon polyps and cancer. According to recent studies, colonoscopy alone can reduce a patient’s risk of dying from colorectal cancer by more than 50 percent. Only about 60 percent of Oregon men and women are getting screened as recommended. In Oregon and nationally, increasing screenings for colorectal cancer is a top priority. Gastroenterology Specialists of Oregon, Salem Gastro and Northwest Gastroenterology Clinic have partnered with Project Access NOW to provide free colonoscopies since 2008, providing health and diagnostic services to hundreds of Project Access NOW patients for non-routine, related conditions such as abdominal pain, irritable bowel disease, anemia, etc., who have not otherwise had access to routine cancer screenings. All the participating practices are receiving support from local pathologists, Miraca Life Sciences, Boston Scientific and Braintree. ### For more information, contact any of these organizations: Project Access NOW, Portland Gastroenterology Specialists of Oregon Steve Baker Colorectal Cancer Alliance Northwest Gastroenterology Clinic Salem Gastroenterology Consultants Project Access of Marion and Polk Counties Familias en Accion c Janet Hamilton, 503.413.5574 Gail Bacon, 971.224.2460 Michell Baker, 503.307.7344 Heidi Hoxsie, 503.229.7137 Devin Fillman, 503.561.4043 Barbara Halsey, 503.561.6043 Blanca Fernandez, 503.939.8734