William D Hanrahan
7019 Wildgrove, Lakewood, Dallas, 75214
whanrahan@ymail.com
972 330 3077
A dynamic, people-oriented marketing masters graduate competent in all types of communication seeks a career in
sales and marketing
Education
2009- 2010: University of Warwick
MSc Marketing and Strategy
Modules Include: Issues in Strategy, Issues in Marketing Environment of Business, Research Methods, Advanced
Marketing Techniques, Luxury brands and Marketing Techniques, Branding Issues, Research and Development.
 Dissertation & International Marketing Consultancy Project: Kenchic Ltd, Kenya
 Research portfolio available: http://tinyurl.com/wdhcv
2006 – 2009: Newcastle University
BSc (Hons) Marketing 2.1
Modules Include: Strategic Marketing, Human Resource Management, Innovation & Creativity, Quantitative
Methods & Statistics and Marketing Communications
 Developed a toolbox of marketing techniques and an appreciation of the role of marketing within a range
of business environments.
 Enhanced reading and critical abilities to engender logical and reasoned arguments.
 Group projects have provided the skills to build self-confidence and improve management through
developing working relationships with other team members.
 Dissertation research into students’ attitudes to convenience food with a focus on luxury ambient products.
2001- 2006: Mount Saint Mary’s College, Sheffield
A Level: Economics (A), Accounting (B) & I.T (C)
GCSE’s: 10 A* - C including Maths, English & French
Marketing Experience
06 2008 – 09 2008: IML Labels & Systems, Sheffield
Marketing Internship
 Designed and co-wrote promotional material, liaised with printers, co-ordinated public relations, publicity
and press releases to gain customer attention and interest.
 Successfully segmented past customer database and targeted these groups effectively to increase sales and
inform customers of new products.
 Created a new website with limited funds, set up search engine advertising with analytical software to
attract web traffic and monitor visits. The website instantly attracted visitors from all over the world.
 Demonstrated the ability to understand clients’ needs and deliver satisfying solutions within a budget.
 Ran various marketing campaigns using an array of skills acquired on the degree programme. These were
successful in generating additional sales and relationships in the new markets discovered.
Additional Experience
05 2009 – 08 2009 St Thomas More R C High School, North Shields
Teaching Assistant – Business Studies & IT Department
 Taught and mentored 14-16 year old business and IT students in preparation for GCSE Exams.
 Created visual aids, interactive material and developed course materials.
 Demonstrated artistic ability, inventiveness and stamina to contribute new ideas.
 Motivated less able students by encouraging them to achieve more.
07 2007 – 08 2007 Wincanton PLC, Shireoaks
Administrator
 Dealt with enquiries and handled all general administrative matters, developed professional skills and how
to successfully manage workload.
 Filled and retrieved despatch notes, orders and delivery records, learning the process quickly was crucial.
 Customer service awareness in this role helped develop interpersonal skills and ability to build rapport.
07 2006 – 08 2006 Total Saddle Solutions, Barlborough
Database Designer and IT Trouble-shooter
 Developing a system for recently formed equestrian niche business, this involved learning new skills
necessary to complete the job.
 Created a comprehensive database, tailor-made to the business, including reports to aid management
decision making.
 Used ability to maintain a consistently high standard of work under pressure, timing for this task was vital,
however the complete solution was delivered within the deadline, the database is still currently in use.
06 2005 – 07 2005 Greencore, Sheffield
Telesales
 Worked effectively with field sales team
 Operated in a highly competitive environment
 Advised customers on current promotions and took orders
 Highly developed communication skills, fine tuned by the need to deal effectively with people at all levels.
I.T Skills
 Expert Knowledge of Microsoft Office- Word, Excel, PowerPoint
 Access Database and Lotus Approach
 Microsoft FrontPage / Expression Webpage Editing Software
 SPSS Statistical Analysis Software & Minitab
 Web design
 Keyboard Skills – 60 wpm
Languages
 French: Business level proficiency
 Spanish: Conversational
Full Driver’s licence
Positions of Responsibility
Combined Cadet Force, Mount Saint Mary’s College
 Involved in the Combined Cadet Force, showing leadership abilities and rising to the rank of sergeant.
 Showed a capability for helping and training others, including instructing younger cadets.
Food Committee Executive, Mount Saint Mary’s College
 Playing an influential role in advocating healthy food choices and making sure that cultural
differences were celebrated and enjoyed as theme days with a special menu.
 Collecting ideas about which foods should be served, evaluating the quality of food being provided,
working closely with senior management and reporting findings and recommendations to them.
Sporting Interests
 Keen rugby player, played for the 1st XV (3 years) and captain of the 1st Sevens Rugby Team in the final
year of school.
 Was awarded prize as outstanding all round athlete of the school.
 Selected for Newcastle University Rowing Team, participating in the National Rowing Championships.
 Other interests: Skiing, golf, athletics, swimming.
Interests – Food & Drink Industry
 Various travelling throughout the world has enabled exploratory visits to Vietnam and Hawaii to learn
more about the tea and coffee growing process, and understanding the international trading culture.
 Attended International Tea and Coffee conference in Seville 2009.
References
Prof. Christopher Ritson
Newcastle University Tutor
Newcastle School of Agriculture
NE1 7RU
0191 222 6909
christopher.ritson@ncl.ac.uk
Sharon Cook
IML Labels & Systems
Commercial Manager
442 Brightside Lane, Sheffield S9 2RS
0114 2422111
scook@iml-labels.co.uk