Rubric: Print Ad
Objective: SWBAT create visually appealing print advertisement that simply relay statistical and factual
information to persuade their audience to think, feel, or do something about gun violence.
Category
Distinguished
Use of pathos
Print Ad conveys a clear
persuasive message
about gun violence.
Print Ad conveys a
somewhat clear
persuasive message
about gun violence.
Print Ad does not
convey a clear
persuasive message
about gun violence.
The design is
aesthetically appealing,
utilizing clear, easy to
read text that is not
overly wordy, images,
and appropriately used
graphs/numbers to
create emphasis.
The design is somewhat
aesthetically appealing,
utilizing text that is not
overly wordy, images,
and graphs/numbers to
create emphasis.
The design is either
overly simplistic,
showing little time was
spent, or overly
complex, with too much
text and not enough
graphic emphasis.
Print Ad evokes
emotions that are based
on verified facts.
Print Ad evokes
emotions that are based
on facts, although
unverified.
Print Ad evokes
emotions, but it’s not
clear what this emotion
is based off of.
Visual Appeal
Accuracy
Teacher Comments:
Proficient
Unsatisfactory
Total:
/30