User Manual for SQL Query Analysis on Jurong General Hospital Files included The following components are included in the Manifold Map file. DGPSubzone Drawing Original is the choropleth drawing with census data (regions with more households with less than 3k income are in darker green) Hospital Drawing shows all the location of all hospitals with services or target audiences similar to Jurong General Hospital. This data is acquired from Navtaq. Specialized hospitals like Mental Health Institution are removed. Hospital Gravity is a choropleth map showing the probability that those staying in different grids will visit Jurong General Hospital HouseholdGrid is the analytic grid derived from DGPSubzone Drawing Original. This divides the population in the subzones into equally sized grids (1km by 1km) for easier analysis. Grids with no 0 households with income < 3k are removed from this drawing. The is the analytic grid used for our analysis. Google Maps Street Map Image is an image provided by Google Maps Map overlays Google Maps Street Map image, HouseholdGrid, Hospital Gravity and Hospital Drawing to provide an overview of all the hospitals and analytic grids All the items starting with the word “Generate” are all Manifold Spatial SQL queries to generate useful data for our analysis. Their use will be detailed below Census 2000 is a table of the year 2000 census data which was used to derived the number of households with income of less than 3k within different subzones. Usage Visual Analysis of density of potential customers across Singapore Double click on “Map” The darker green area represents analytic grids with higher density of households with income less than 3k living in the area. Proximity Analysis Finding hospitals there is closest to each analytic grid When the Manifold Map Project is open, double click on “Generate nearest hospital” under “Project” on the right side to open the query window. Then, click on the exclamation mark to execute the query. A table will then be generated. Column Name Id Below_3K POI_Name What is it? ID of Analytic Grid Number of household with income below 3k within that grid Name of hospital closest to that grid. Generate number of households with a particular hospital as their nearest hospital Building on the earier SQL query, we want to find for each hospital, what is the number of households with income less than 3k living within the analytic grids with that hospital as its nearest hospital. In other words. Grid 288742 and grid 288743 has Ang Column Name What is it? Mo Kio Hospital as their nearest hospital. We Hospital_name Hospital name want to sum the number of households with income < 3k living within these 2 grids. This is done with the assumption that all hospitals are perfect substitute of each other and households would visit the hospital nearest to their grid. To compute this result, double click on “Generate number of households near each hospitals” and click on the exclamation mark to execute the query. The result tables should look something like this: households Number of household with income below 3k with this hospital as their nearest hospital Distance Metric To generate a pivot table with the distance between all the grids and hospitals, double click on “generate distance metric table” within the project pane and click on the exclamation part on the top left of the window to execute the query. The resulting table should look something like this: Column Name What is it? The rows corresponds to each analytic grid while the columns corresponds to each hospital. To find out the hospital name of each hospital id, double click on the “+” sign beside “Hospital Drawing” to expand, and then double click on Hospital Table. id POI_Name Hospital id Hospital name Attractiveness Attractiveness value of the hospital Street name of the location of the hospital ST_Name Gravity Model Analysis The probability that households staying in each grid will visit Jurong general hospital is generated using Huff’s Model. Hospital attractiveness is derived from this source http://www.mytopdozen.com/Best_Hospitals_of_Singapore.html which ranks hospitals in Singapore according to their occurrence in online news, polls, photos and other relevant media. Hospitals with no ranking data from the source are given an arbitrary attractiveness value of 100 to present that these less popular hospitals share the same attractiveness value. To generate a pivot table with the attractiveness value of all hospitals to all analytic grids, double click on “Generate gravity model table” from the project pane to open the query and then click on the exclamation mark on the top left of the window to execute the query. The resulting table looks like this: This is similar to the distance metric table except that the values are now Pij instead of distance between hospital and subzone. To visually inspect the gravity model of the Jurong General hospital, right click on the column named “4528” and press copy. Then, click on the “+” sign beside “Hospital Gravity” in the project pane to expand it out. Double click on Hospital Gravity Table, click on the the column labeled “HUFF” and paste. As all these probability values are very small number and hard to analyze, we can artificially increase these value by multiplying them by 1000 to make it easier to understand. This is done by typing the following into the bottom of the window and pressing apply. Resulting table looks like this: To visually view the resulting choropleth gravity model together with the location of all the hospitals in Singapore, double click on “Map” At the bottom of the window, double click on “HouseHoldGrid” to hide the grids and double click on “Hospital Gravity” to show the choropleth gravity model grids. The color of the analytic grids represents the probability of households going to Jurong General Hospital. The darker the green color, the higher the probability.