Brian David Johnson, Futurist, Intel Corporation
The future is Brian David Johnson’s business. As a futurist at Intel Corporation,
his charter is to develop an actionable 10-15 year vision for the future of
technology. His work is called “futurecasting”-using ethnographic field studies,
technology research, trend data, and even science fiction to provide Intel with a
pragmatic vision of consumers and computing. Along with reinventing TV,
Johnson has been pioneering development in artificial intelligence, robotics, and
using science fiction as a design tool. He speaks and writes extensively about
future technologies in articles (The Wall Street Journal, Slate, IEEE Computer)
and both science fiction and fact books (Vintage Tomorrows, Science Fiction
Prototyping: Designing the Future with Science Fiction, Screen Future: The Future of Entertainment
Computing and the Devices we Love, and Fake Plastic Love). Johnson lectures around the world and
teaches as a professor at The University of Washington and The California College of the Arts MBA
program. He appears regularly on Bloomberg TV, PBS, FOX News, and the Discovery Channel and has
been featured in Scientific American, The Technology Review, Forbes, INC, and Popular Science. He
has directed two feature films and is an illustrator and commissioned painter.
Prof Vic Callaghan, University of Essex (http://victor.callaghan.info)
Victor Callaghan is a professor of computer science at Essex University, a
director of the Creative Science Foundation and President of the Association for
the Advancement of Intelligent Environments. He founded and ran the Essex
University mobile robotics group before establishing the Intelligent
Environments group which boast world-class facilities such as the robot arena (a
purpose-built space for mobile and flying robots) and the iSpace (a full size
digital home), Professor Callaghan has authored over 300 papers in international
journals, conferences and books plus he has been principal investigator on
numerous international research projects attracting over 6 million pounds in funding. Of particular
relevance to this workshop is that Professor Callaghan was in part of the pioneering group that
proposed the Science Fiction Prototyping methodology at IE’07 in Ulm, Germany. Since then he has
organized several workshops and publications on the topic, applying the ideas to technology,
education and business innovation. For example, he has worked with Immersive Displays Ltd (a small
UK SME) to apply SFP to create their innovative ImmersaVU product. His most recent CreativeScience work has involved collaboration with Dr Ping Zheng to introduce SciFi-Prototyping into the
undergraduate curriculum at Canterbury Christ Church University (a fist for the UK). All these
activities are described in more details on the Creative Science website which can be found at at
www.creative-science.org
Dr Gary Graham, Leeds University
Dr Gary Graham is based at Leeds University Business School and is a member of
TIGr and the Centre for Operations and Supply Chain Research. He is the
Coordinator: Future Transport and Smart Cities Network (a membership of 40
international scholars and business practitioners, community workers). His work to
date focuses on the impact of the Internet and digital technologies on supply
chains, logistics and distribution operations. He has authored three books, thirty
research papers and has worked on ESRC/EPSRC, British Academy, the Foreign and
Commonwealth Office and EU research grants investigating the economic and social consequences
of disruptive innovation on the music, news media and information intensive sectors. His recent
work focuses on the deployment of creative ethnographic “bridging techniques”. This includes both
between business and users and universities and communities. He deploys fictional
prototyping/experimentation to bring extra attention to how organizations proactively reshape their
relationships to external actors, and the users of technology thereby unlocking new pathways to
create value from what they know and can do. In 2005, he was awarded by Emerald Publishers an
Outstanding Guest Editor award for a SI he edited on: “SCM Evolution in the Creative Industries”.
Graham was a Visiting International Research Scholar in the School of Journalism and Mass
Communication at the University of North Carolina at Chapel Hill (October 2008; September 2011)
and the School of Engineering at the University of California – Silicon Valley (February, 2009).
Graham is co-chairing a strategy sub-themed steam of papers on “fictional prototypes” at the
forthcoming British Academy of Management (BAM) 2013 conference, a PDW on “Organizing for
Innovation through Fictional Prototyping” as part of the Technology and Innovation stream of the
forthcoming: American Academy of Management 2013 conference. Recently he organized a joint
British Academy of Management/RCUK NEMODE + funded workshop entitled: “Future technology
and smartness imaging” in London on February 6 (2013). Finally Graham was invited on March the
27th by Dr Martin Power at the University of Limerick to give a public outreach lecture which took
place in Moyross (housing estate). This lecture is part of a public outreach programme Graham is
currently organizing with Dr Anita Greenhill at MBS, Eve Coles, Prof. Chee Wong & Prof. Gary Dymski
at Leeds. This is designed to frame a new academic community agenda that will build sustainable
community partnership initiatives - focused on a range of cutting edge social and economic impact
topics.
Eve Coles: Co-Founder, Future City and Community Resilience Network
Eve Coles has been teaching ‘resilience’ studies including risk management, crisis
management, business continuity management and emergency management, in
higher education for the last 25 years. More recently she has been appointed
Visiting Fellow in Civil Protection to the Cabinet Office Emergency Planning
College. Her research interests centre around organisational resilience
particularly in the public sector and includes civil protection/ emergency
management policy in the UK, crisis and business continuity management, future
city resilience and supply chain resilience. She has been a member of a number of national steering
groups, working groups and committees that have developed a Core Competences framework for
emergency management and National Occupational Standards in Civil Contingencies and standards
in crisis management.
Dr Ping Zheng Canterbury Christ Church University (CCCU).
Ping Zheng was awarded her Ph.D. in Management from University of Kent
(UK) in 2007, after completing an MBA with distinction at the same school in
2003. Before embarking on an academic career, she worked as executive
manager for number of years in a US-owned joint venture developing
business relations between US and China. She is currently a Senior Lecturer
at Canterbury Christ Church University Business School in the UK. Prior to
this she was a Lecturer at Essex Business School of University of Essex from
2006 to 2010. She has published numerous academic research papers and opinion articles on a
range of journals and magazines specialising in entrepreneurship, institutional change, growth
strategy and innovation in SMEs in emerging markets. She received the Best Paper Award at the
Institute for Small Business and Entrepreneurship (ISBE) Annual Conference in 2010. She is also the
principle author of the book - “Emerging Business Ventures under Market Socialism:
Entrepreneurship in China”, published by Routledge in December 2013. In 2014, by the collaboration
with Prof. Vic Callaghan from University of Essex, she has initiated and leads a workshop series in
Creativity, Ideas and Innovation at Canterbury Christ Church University (CCCU). The workshop
adopts Science Fiction Prototyping methodology as a new perspective in facilitating the learning of
entrepreneurship-focused students in new idea generation and new opportunity identification. It
aims to encourage students’ entrepreneurial engagement in technological change process. By
integrating the cross-disciplinary subjects - computing and technology with business and
entrepreneurship studies, students in business school can develop an open mind and access a wider
context of subject knowledge that is crucial for future innovators and entrepreneurs/intreprenuers
in a knowledge intensive economy.
Workshop Facilitator
Hsuan-Yi Wu (Jen), National Taiwan University and Visiting Scholar at
Manchester Business School
Hsuan-Yi Wu (Jen) is currently a visiting scholar in Manchester Institute of
Innovation Research (MIoIR) in the University of Manchester. She holds a
BAA in International Business from National Taiwan University, MSc in
Innovation Management and Entrepreneurship from Manchester Business
School, and is a PhD candidate at the Graduate Institute of Business
Administration at National Taiwan University majoring in Technology and
Innovation Management. During her early university years, she was
proactive in student societies and voluntary activities. In her senior year, she led 55 students to
conduct industry research on 20 different industries. Meanwhile, she was awarded a £12,000 fund
to initiate an international project “Hope Network between Sierra Leone and Taiwan”. She has
experience working in a large enterprise as digital marketing planner, as well as working for a
government funded R&D institute, the Institute for Information Industry to develop and coordinate
cross company R&D projects in cloud based systems, as well as facilitating technology marketing
events and promoting domestic technologies to industry. She also has experience in academiaindustry relationship management gained from the NTU INSIGHT Center where she promoted
academic R&D projects and technologies to companies interested in co-development with university
researchers for innovative improvement in R&D capabilities and competitive advantages in industry.
Hsuan-Yi was one of the pioneering members of the Creative Science Foundation. As a young talent,
and early adopter in the area of science fiction prototyping, she has published two SFPs (‘The
Spiritual Machine’ & ‘The Programmer and the Widow’) plus a journal paper in Futures (Imagination
Workshops: An Empirical Exploration of SFP for Technology based Business Innovation) which
proposed an evolutionary model for the SFP creation process that improved its performance as a
business innovation tool with hard deliverables. Beyond academia, she has proved good at
facilitating brainstorming amongst multi‐disciplinary teams, inspiring people to generate innovative
ideas and showing them how they can be realised. Her experience in business consulting and start‐
up business planning has enabled entrepreneurs to successfully initiate their companies or develop
new business.