Texas Medical Center
Council of Nurse Executives Meeting
February 21, 2012
Meeting Minutes & Action Items
Agenda Topic
Call to Order
Nursing Institute
Update
Discussion
The Council of Nursing Executives meeting was called to
order at 12:02pm by Ann Scanlon McGinity and
introductions were made.
Suggestions/Ideas
Approval of January 17, 2012 minutes was delayed to save
time.
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Approve minutes from 1-17-2012.
Phi Huynh
The website sub-committee will meet in two weeks, and
Phi will have an update at the March 20, 2012 meeting for
the council members.
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Give update on website at the March
20, 2012 Council of Nursing Executives
meeting.
Ann Scanlon McGinity presented an informative overview
of the Nursing Leadership Institute before turning the
meeting over to Dr. Uchenne Nwabueze.
Tim Bevelacqua introduced Dr. Nwabueze to the Nursing
Council members.
Texas Medical Center
Council of Nurse Executives Meeting
February 21, 2012
Nursing Institute
Business Plan
Development
*Business Plan for TMC
Nursing Leadership
Institute
Kavitha Gopal
Joseph Babaian
Venkat Santharaman
Rohan Thomas
Bukola Kemi Ajayi
Dephine Mbachu
Rachel Akita
Dr. Uchenna Nwabueze stated his students have worked
very hard on developing an excellence business plan for
the Nursing Leadership Institute, and would like any
feedback from the council members on the presentation.
Any and all thoughts will help with shaping the business
plan and assure that it is successful.
Kavitha Gopal and her team wanted to thank the Council
of Nursing Executives, Dr. Kathryn Tart, and Dr. Uchenna
Nwabueze for giving them the opportunity to put
together a business plan for the Texas Medical Center
Nursing Leadership Institute.
The presentation began with an outline of the business
plan:
 Address the need for a Nursing Leadership
Institute
 Vision, Mission, and Premiere Nursing Institute
 Competitor Analysis
 Objective of the Nursing Leadership Institute
 Target Market Analysis
 Pricing Strategy
 Products and Services
 Location and Place
 Promotional Strategy
 Financial Projection
 Implementation of the Business Plan
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Dr. Nwabueze requested contact
information for the council members
to set-up individual meetings to
discuss the business plan.
Texas Medical Center
Council of Nurse Executives Meeting
February 21, 2012
As evident from the information the team obtained from
the U.S. Department of Health Services, there is an
increase in the trend in the nursing profession both locally
and nationally. This growth trend is both for registered as
well as nurse practitioners, and it is showing that nurses
are looking for higher level courses in terms of education.
Forces of change driving the need for nurse leaders
include a shift in demographics with the aging population,
adapting to keep pace with changes in healthcare, using
existing and new technology creatively to improve the
practice of nursing, organizational decision making on
issues impacting clinical care, and improve/influence the
quality of patient care through compassion and good
nursing leadership.
The vision for the Nursing Leadership Institute:
“To create and nurture an inter-institutional learning
community of nurse leaders and educators that builds on
our long history of excellence and commitment to the
highest standards in education, research and practice in
the Texas Medical Center and to expand this legacy of
innovation and collaboration for global impact.”
The mission statement:
“The Texas Medical Center Chief Executive Council is a
strategic alliance of nurse leaders in both service and
education who collaboratively work to advance nursing
practice and the delivery of health care. “
The team analyzed current competitors in the industry,
Texas Medical Center
Council of Nurse Executives Meeting
February 21, 2012
but concluded that there is no inter-institutional
collaborative effort to bring resources, knowledge, and
funding together under one roof as the Nursing
Leadership Institute is proposing.
The objectives of the Nursing Leadership Institute are to
develop an intensive leadership program through
strategic alliance and strategic networking. An interinstitutional collaboration in education, practice and
research.
The core competency of the Nursing Leadership Institute
is a multi-tier leadership program facilitated through
inter-institutional collaboration. Leaders are created at all
levels beginning with tier one and continuing through tier
5 with each step increasing in management, cognitive and
analytical skills.
 Tier One – leading self, practice empowerment,
and are personally and professionally accountable.
 Tier Two – leading others, relationship
management, inter-institutional collaboration, and
diversity management/conflict resolution.
 Tier Three – leading managers, organize resources,
enhance performance of the workplace, and
improve the efficiency of the workplace.
 Tier Four – functional leader’s cognitive and
analytical skills, emotional intelligence to handle
cross disciplinary interactions between nurses,
doctors, and administration.
Texas Medical Center
Council of Nurse Executives Meeting
February 21, 2012
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Tier Five – organizational leaders with clinical
expertise and business knowledge to make
decisions related to both areas.
It is evident that nurses would be the primary target
market for the leadership institute, but when you go from
local to a regional or national level the target market
increases tremendously. Based on the information that
was gathered from the American Hospital Association and
the U.S. Department of Health Services, there are
approximately 25,000 hospitals, 3 million nurses, and
1900 nursing schools in the United States alone.
Pricing for the leadership institute should be based on a
differentiation strategy emphasizing value creation or
value added by attending a premier Nursing Leadership
Institution.
Finally, there are some critical steps in order to
implement the business plan:
 Have a project champion who can drive this vision
forward.
 Clearly define the vision and objectives.
 Stakeholder engagement given this is an interinstitutional collaborative effort.
 Long term strategic planning.
 Set specific measurable, realistic and timely
expectations so that your results are tangible.
 Hire and retain competent staff.
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Council members discussed the need
to select someone to lead the Nursing
Institute business plan to assure that
it is successful.
Council members need to brainstorm
on how TMC institutions can support
the plan.
Texas Medical Center
Council of Nurse Executives Meeting
February 21, 2012
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Adjournment
Define milestones to ensure accountability and
credibility.
Implementation of the project by allocating
adequate resources to assure the project is
completed on time and is successful.
Take ownership of the program.
Monitor feedback to make sure the project is on
track.
The meeting was adjourned at 1:10PM.
The next meeting of the TMC CNE Council will
be on March 20, 2012 from 12-1:30PM. The
Methodist Hospital – Dunn Pecos
Action Items
1) Email council members the Nursing Leadership
Institute presentation to get their thoughts
and ideas on the proposal.
Due Date
February 21
Responsible Party
Ann Scanlon - McGinity
2) At the March 20, 2012 Council of Nursing
Executives meeting, members will further
review ideas and begin to outline the next
step in the development of the business plan.
March 20
CNE council members
3) Phi Huynh to give website update at the March
20, 2012 CNE meeting.
March 20
Phi Huynh
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2012 Schedule:
January 17th
February 21st
March 20th
April 17th
May 15th
June 19th
July 17th
August 21st
September 18th
October 16th
November 20th
December 18th