National Frozen & Refrigerated Foods Association
September 23, 2011
For Immediate Release Contact: Julie Henderson
Harrisburg, PA —The 2011 Summer Favorites Retail Display Contest was heating up June and
July sales in the ice cream and novelties department with help from the National Frozen &
Refrigerated Foods Association (NFRA). The most creative merchandising displays were awarded in six regional categories – Northeast, East Central, Pacific/Western, Southeast,
Southwest, and West Central
– with a total of 18 Gold and 20 Silver Penguin Awards.
A complete listing of all the winners can be seen here .
This year, the prestigious Amber Penguin will be presented to four companies who have won three consecutive Gold Penguins in the same category. In the Southeast division, the Amber award goes to Winn Dixie Stores, Inc. of Jacksonville, FL, assisted by North Florida Frozen &
Refrigerated Foods Association from Fleming Island, FL. In the Southwest division, the Amber winner is Hy-Vee Belton from Belton, MO, assi sted by Wells Enterprises Inc. of Lee’s Summit,
MO. The winners are invited to accept their Gold and Amber Penguins at the Grand Awards
Banquet on October 25, 2011, during the National Frozen & Refrigerated Foods Convention in
The winning di splays were honored for their creative presentations of the 23 sponsoring brands’ ice cream and novelty products using NFRA point of sale materials and their own custom merchandising items. The promotion was also supported by three exciting initiatives to keep the consumers engaged – Mr. Food teamed up with NFRA to host an entire Ice Cream & Novelties show and share great recipe ideas; the Summer Favorites Coupon Giveaway Contest gave weekly winners free manufacturers’ coupons; and NFRA’s Easy Home Meals consumer
Facebook page kept Fans updated and interacting.
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National
Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and
October Cool Foods for Kids educational outreach program. NFRA holds the annual National
Frozen & Refrigerated Foods Convention in October.
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4755 Linglestown Road, Suite 300, P.O. Box 6069, Harrisburg, PA 17112
Fax: 717.657.9862 www.NFRAweb.org info@NFRAweb.org www.EasyHomeMeals.com Facebook.com/EasyHomeMeals