Sweeties in a jar! We’re taking a trip down memory lane with a scrumptious collection of treats to tickle your fancy. Nothing captures that real taste of childhood quite like good old fashioned sweets. Made by hand in Britain, the Roots & Wings collection of five goodies includes both boiled sweeties, fudge & toffee. The master sweet makers in West Yorkshire use the finest organic ingredients: unrefined sugar with caramel undertones, the richest treale and heavenly golden syrup to make the dreamy vintage treats. Using local produce is a vital ingredient, so it’s no surprise that the fudge & toffee use butter and cream made from Shorthorn cattle, a breed found originally in the North East of England. And here is the collection: Lemon Sherbets - Deliciously zingy with zesty organic lemon oil Mint Humbugs - Gently warming with aromatic organic mint oil Barley Sugar: Soothing barley with a dash of organic lemon oil Butter Fudge: Wonderfully rich with churned organic butter & cream Toffee: Temptingly toffee with divine organic butter & cream Each treat is individually wrapped by hand. The sweetie bags are available to buy through the finest independents retailers and on line at www.rootsandwingsorganic.com and retail for £2.00 __________________________ It’s official; the urge for a treat is widespread amid the current economic climate! It appears that consumers are choosing to spend their pennies wisely. It’s a trend that has seen the vintage treats sector flourish in an otherwise flat confectionery market [Harry Allop, Consumer Affairs Editor, The Telegraph]. In fact Dr Clay Routledge, a psychologist at North Dakota State University goes onto say this behaviour is far from surprising “Nostalgia allows us to dip into the past and reassure ourselves that the world has some order and predictability… in short, nostalgia is a good psychological medicine in times of distress.” The Small Print Borne out of the adage “the best things in life you can give your children are roots for stability and confidence and wings for aspiration,” Roots & Wings provides products that give families natural, hand made really delicious food and pure hair and body care products. All of the products are organic, natural, hand made and crafted by people with passion. Made with specified ingredients from identified sources the Roots & Wings range is packaged beautifully using sustainably sourced materials. Above all, each product will deliver the best. What’s more, the products are GM free and crafted using environmentally responsible methods whilst complying with the highest food safety regulations. Farming with compassion is of paramount importance and adheres to the high animal welfare standards used from animal husbandry to variety and breed selection. Roots & Wings is proud to work with some of the most accomplished master craftsmen to create and make the products. The nurturing nature of Roots & Wings is clear in our commitment to donating 10% of our profits to charities, concerned with the needs of children. We are delighted to have made our first donation to Ickle Pickles and now we are taking nominations from our consumers for the official 2012 charity. The current collection includes jams, chocolates, biscuits, traditional sweets, hair and body care. But the vision for delivering pure organic first class products to consumers continues including: sausages, bacon, soups and bread. The Roots & Wings collection can be found at the finest independent delicatessens, food stores, garden nurseries and Tesco. In partnership with Food Revolution we’re pleased to offer a shop@home service via www.rootsandwingsorganic.com For all media enquiries do contact Olivia at The Press Office. Roots & Wings ~ truly inspired Olivia at The Press Office on 07766 114721 or olivia@the-bird-house.co.uk