The Small Print - Roots and Wings

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Sweeties in a jar!
We’re taking a trip down memory lane with a scrumptious collection of treats to
tickle your fancy. Nothing captures that real taste of childhood quite like good
old fashioned sweets.
Made by hand in Britain, the Roots & Wings collection of five goodies includes
both boiled sweeties, fudge & toffee. The master sweet makers in West
Yorkshire use the finest organic ingredients: unrefined sugar with caramel
undertones, the richest treale and heavenly golden syrup to make the dreamy
vintage treats. Using local produce is a vital ingredient, so it’s no surprise that
the fudge & toffee use butter and cream made from Shorthorn cattle, a breed
found originally in the North East of England. And here is the collection:
Lemon Sherbets - Deliciously zingy with zesty organic lemon oil
Mint Humbugs - Gently warming with aromatic organic mint oil
Barley Sugar: Soothing barley with a dash of organic lemon oil
Butter Fudge: Wonderfully rich with churned organic butter & cream
Toffee: Temptingly toffee with divine organic butter & cream
Each treat is individually wrapped by hand. The sweetie bags are available to
buy through the finest independents retailers and on line at
www.rootsandwingsorganic.com and retail for £2.00
__________________________
It’s official; the urge for a treat is widespread amid the current economic
climate! It appears that consumers are choosing to spend their pennies wisely.
It’s a trend that has seen the vintage treats sector flourish in an otherwise flat
confectionery market [Harry Allop, Consumer Affairs Editor, The Telegraph]. In
fact Dr Clay Routledge, a psychologist at North Dakota State University goes onto
say this behaviour is far from surprising “Nostalgia allows us to dip into the past
and reassure ourselves that the world has some order and predictability… in
short, nostalgia is a good psychological medicine in times of distress.”
The Small Print
Borne out of the adage “the best things in life you can give your children are
roots for stability and confidence and wings for aspiration,” Roots & Wings
provides products that give families natural, hand made really delicious food and
pure hair and body care products.
All of the products are organic, natural, hand made and crafted by people with
passion. Made with specified ingredients from identified sources the Roots &
Wings range is packaged beautifully using sustainably sourced materials. Above
all, each product will deliver the best.
What’s more, the products are GM free and crafted using environmentally
responsible methods whilst complying with the highest food safety regulations.
Farming with compassion is of paramount importance and adheres to the high
animal welfare standards used from animal husbandry to variety and breed
selection. Roots & Wings is proud to work with some of the most accomplished
master craftsmen to create and make the products.
The nurturing nature of Roots & Wings is clear in our commitment to
donating 10% of our profits to charities, concerned with the needs of children.
We are delighted to have made our first donation to Ickle Pickles and now we are
taking nominations from our consumers for the official 2012 charity.
The current collection includes jams, chocolates, biscuits, traditional sweets,
hair and body care. But the vision for delivering pure organic first class products
to consumers continues including: sausages, bacon, soups and bread.
The Roots & Wings collection can be found at the finest independent
delicatessens, food stores, garden nurseries and Tesco. In partnership with Food
Revolution we’re pleased to offer a shop@home service via
www.rootsandwingsorganic.com For all media enquiries do contact Olivia at
The Press Office.
Roots & Wings ~ truly inspired
Olivia at The Press Office on 07766 114721 or olivia@the-bird-house.co.uk
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