LSTA GRANT WRITING BASICS AGENDA Fundamentals of Grant Writing (9:00 – 12:00) aka Grant Writing Tips and Techniques Understanding your funder Grant categories available for 2014-2015 Examples of common mistakes Tips for Success Raye Oldham Federal Programs Consultant State Library of North Carolina 919-807-7423 raye.oldham@ncdcr.gov Lunch on your own LSTA Grants for Your Library (1:30 – 4:30) aka LSTA Evaluation & Outcome Measures Inputs, outputs, and outcomes Understanding outcome measures How to plan evaluation for an LSTA grant Examples of common mistakes Using what you’ve measured to describe the impact of your project Joyce Chapman Communications and Data Analysis Consultant State Library of North Carolina 919-807-7421 joyce.chapman@ncdcr.gov Wireless Password User ID: embassy Password: conference NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 1 of 13 Activity #1 It’s all about the library Read the brief description below and look for who this project is for and who it’s going to benefit. What would make the description better? The library will provide faculty, students, scholars, sociologists, historians, and other users with online access to digitized special materials from some of North Carolina’s prominent authors. The library will make available digitized and descriptive images for at least 30,000 manuscript pages and 5,000 illustrations. To support the teaching, learning, and research of the university’s faculty and students this literature collection is one of the primary collecting areas of the library. We have been developing this area for the past two decades, and now hold nearly 100 collections that include the papers of some of the most prolific and distinguished authors of the twentieth century. Because the library’s special collections are so frequently requested and used, providing online access will facilitate research use. The varied size and fragile nature of many of these items make their digitization the most practical means of access. Historians, faculty, and students often need to access these materials. These special collections materials are frequently accessed by users. The papers of Mr. X, Ms. Y, and Ms. Z are among the most requested collections in the research center. We have seen growing research interest and would like to continue to digitize additional collections. NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 2 of 13 Activity #2 No data to support the need Read the Statement of Need, discuss with your neighbor the kind of data that would make a stronger or more compelling need, and make a list of your suggestions for improvement. The Project Abstract is below in case you need it for additional context. Statement of Need There is increased demand for library services among our county’s older residents. The existing outreach program is robust; last year, library staff made visits to homebound patrons and patrons in elder care facilities, circulated items via bookmobile outreach, and offered an array of special programs for older people. However, many of our older patrons – even those who in younger years were enthusiastic library users – cannot take full advantage of the library’s services. The most common problem among our older patrons is vision loss and weakness in their hands and arms, which makes it frustrating or painful for them to hold heavy large print books, turn pages, or use book magnifiers. Though these patrons have access to talking books through the state’s Library for the Blind and Physically Handicapped, many enjoy the simplicity and social engagement of requesting and receiving books through their local library rather than by mail, and some older patrons just prefer the printed word over audiobooks. Project Abstract This project will serve elderly citizens whose age-related disabilities make it difficult for them to read traditional print books. Many elders have lost the strength or visual acuity necessary to hold or read traditional books, but could still read with the help of an e-reader, since e-readers are small and light and can display very large type. The library will provide e-readers to older people who want to read but struggle with regular books. The library will also provide thorough training and ongoing support to these patrons to ensure that they feel comfortable using the e-readers, know how to take full advantage of e-readers’ assistive technology features, and have access to e-book titles they enjoy. Since many of these patrons reside in elder care facilities, the library will coordinate with local care facilities and elder service agencies to identify elders with the greatest need for this special service, integrate the ereaders into care facilities’ existing recreational activity schedules, and teach care facility staff how to assist elders with the e-readers. NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 3 of 13 Activity #3a Identifying a project goal Read over the list of goals and circle a couple of the goals that are a good fit for your library. 1. The goal of this collaborative effort is to improve reading levels of students, encourage a lifelong love of literature and reading, and encourage use of the Public Library resources available to county residents. 2. This project is designed to provide an opportunity for our citizens to read and discuss a single book together for pleasure and enlightenment and to participate in related activities. 3. This project will provide the teens in our area with engaging, educational, and enlightening programs. 4. The goal of this project is to extend the library’s capacity to improve the early literacy and digital literacy skills of young children through literacy training provided to their parents and caregivers. 5. This project will make off-campus students’ experiences more academically robust through enhanced and revolutionized library services. 6. This project will provide access to the latest interactive whiteboard technology to preservice teachers, teaching faculty, teaching librarians, and instructional developers; and will provide professional development to teaching librarians and teaching faculty who, will model more sophisticated uses of interactive whiteboard technology for students. 7. The primary goal of the Literacy Springboard project is to provide increased library resources, trained tutors, and easier access to both to adults in our county who have trouble with basic reading. 8. The library will improve library users’ digital literacy and accessibility to online resources by providing PC skill instruction with a focus on job searching and business incubation. 9. The goals of this project are making technology and digital information readily available to the citizens of our county and assisting them with the effective use of both. 10. The Laptops for Literacy project will bring training, job readiness, and microenterprise opportunities to survivors of domestic violence. 11. The Public Library will create a Storytelling Maker Space, equipped with cutting edge technology and manipulatives, for parents to explore with their children while creating stories. 12. The college library will conduct a planning project that will assess current space and user needs for each of the seven campus libraries. 13. The county library will develop a strategic plan for the next three years to expand programs and services to its service community. 14. The goal of this project is to develop a plan for services and resources that will attract current and future users to the library for support, for opportunities for self-expression, and to fulfill their informational needs. 15. The university library will take the lead to comprehensively plan for the libraries’ technology-mediated services and replacement of the consortium’s shared integrated library system (ILS). NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 4 of 13 16. This planning project will assess the existing spaces in the college library and determine how they can be repurposed and reconfigured to maximize their usage without conducting any physical renovations. 17. The project will provide Domestic Violence victims with public access computers and digital/ information literacy learning on site. 18. The purpose of this RFID project is to strengthen patron services by providing more convenience, a more accurate inventory, increased privacy and efficiency, and to increase personal service. 19. The university library will digitize and create an online exhibit of the James G. Peeler photographs. 20. The project will build a collection of 6,000 digital items through collaboration among three of the region’s most appropriate partners. 21. The Laptop Lab+ project will enrich the lives of adults in the county by increasing their ability to access and successfully use computer and internet resources. 22. The public library will partner with community agencies to improve library services to homeless individuals and to raise awareness of the issues of homelessness in the community. 23. The public library and literacy council will work together to provide computer and technology classes for the public, literacy students and literacy tutors. Activity #3b Identifying outcomes Form groups of 4 then agree on a goal from the list, or make one of your own, and create a list of outcomes that might result from that goal. Outcome 1: Outcome 2: Outcome 3: Outcome 4: Outcome 5: Outcome 6: NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 5 of 13 Activity #3c Project activities Create a list of key tasks/activities required to achieve your outcomes. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 6 of 13 LSTA Evaluation and Outcome Measures Tuesday October 15th 1:30-4:30 Inputs The resources that you put into a project or program. For example, personnel, time, money, venue, or equipment contributed by the library or its partners to support a project. Outputs The activities conducted or products created by a project or program. For example, the number of items digitized, the number of visits to a project website, the number of participants in a workshop, the number of programs given. Outcomes The changes or benefits that result to target audiences from a project or program. Outcomes answer the question “So what?” and include changes in attitude, learning, behavior, skills, or life conditions. For example, participants’ increased knowledge of digital literacy skills due to courses taught by the library, or participants in career building workshops who get jobs using the skills learned. Indicators: Measurable conditions or behaviors that show an outcome was achieved. Example: Outcome Library staff will improve their knowledge of how to search and use electronic genealogy resources Indicators (fill in target numbers for # and %) # and % staff who can describe how to conduct an effective electronic search for genealogy information # and % of staff score 80 or better on 3 searches prescribed in a quiz # and % staff can identify 3 effective search engines Quantitative research gathers data in numerical form. This data can be put in categories, ranked in order, measured in units, etc. Quantitative data can be used to construct graphs, charts, and tables of raw data. Surveys, transactions, counting (people, things, events, etc.). Qualitative research gathers information that is not numerical in form. For example, open ended questionnaires, interviews with patrons, focus groups, photographic journals, etc. Qualitative research often delves into the way that people think or feel. This data is descriptive in nature and as such is harder to analyze than quantitative data. Qualitative research is by nature exploratory. NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 7 of 13 Activity #4 Input, output, or outcome? For each of the items in the list below, use a check mark to categorize it as an input, output, or outcome. Input Output Outcome 240 volunteer hours contributed 16,000 e-book circulations Increased digital literacy skills 75 workshops taught LSTA grant funding for a mobile computing lab Improved understanding of nutrition and health Change in target audience attitude toward library Activity #5 Write your own Based on the scenario provided below, work in groups to brainstorm two inputs, two outputs, and two outcomes that could be measured for this project. Scenario: Amount requested: $10,000. Southern County’s youngest children need a boost toward future reading success. Toward this goal we wish to expand our current Bouncing Babies program which serves children ages 0 to 2. The Bouncing Babies program demonstrates and teaches pre-literacy skills while entertaining and providing socialization. These pre-literacy skills include print motivation, book and print awareness, sound awareness, vocabulary, alphabet knowledge and language development. The program teaches through the use of rhythm, rhyme, reading, storytelling, and flannels, puppets. Parents and caregivers learn how to expand on this instruction when they interact with their children at home. Input 1: Input 2: Output 1: Output 2: Outcome 1: Outcome 2: NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 8 of 13 Activity #6 Setting up indicators for outcome measures Work either alone or in groups. Choose one of the outcome measures that you developed in activity #2 or #5, or choose a new outcome. Develop 2-3 indicators that you might use to evaluate your success in meeting the outcome. Outcome: Condition Example: Given a digital resource at the library NCLA Pre-Conference Handout State Library of North Carolina Observable behaviour Students will be able to find it using the library’s website Standard Within a period of 3 minutes October 2013 Page 9 of 13 Activity #7 Qualitative versus quantitative Read the project abstract below and brainstorm qualitative and quantitative measures that might help you evaluate the program. How would each method help with evaluation? The Library's "Laptops for Literacy" project will bring training, job readiness, and microenterprise opportunities to survivors of domestic violence. Staff will work with women from the local home for abused women and children to provide laptop computers for one-onone tutoring and hands-on classes at the library. Job Link and the NC Small Business and Technology Development Center will collaborate with the library to provide further resources and training for the women. The project aims to be a path to employment and economic security for these women. Survivors of domestic violence will increase their digital literacy skills, job readiness, and awareness of microenterprise opportunities, improving their chances of long term security. Quantitative: Quantitative: Qualitative: Qualitative NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 10 of 13 Activity #8 Critiquing an evaluation plan Work together in small groups. Read the project goals, outcomes, and evaluation plan below for a multi-year architectural digitization grant. Critique both the outcomes and the evaluation plan. What areas do you see for improvement? How would you change it? What specifically would you change or add to the evaluation plan? Group work: 15 minutes. PROJECT GOALS The project will create for users an unparalleled resource for the study of architecture in North Carolina through primary resources. Through the project the Libraries will make information on North Carolina’s architectural heritage more accessible to scholars, researchers, and the broader public by systematically digitizing and hosting on the web at least 5,000 architectural drawings and up to 32,000 manuscript pages. Providing online access will facilitate the teaching, learning, and research by faculty, students, architectural historians, architects, and preservationists, as well as the large public interested in architecture. An end product of this grant will also be the creation of instructor-based learning resources that will help educators promote the use of primary sources pertaining to architectural history. This will in turn launch further discovery of other resources at the Libraries. OUTCOMES 1. Enhance the teaching, learning, and awareness of the development of architectural practices and their economic impact across North Carolina by university faculty, other educators, and students. 2. We would like our audiences be able to employ primary sources as a key means of studying, understanding, and interpreting architecture by the end of the project. 3. Enrich the work of academic researchers. 4. Develop a deeper understanding of how researchers search for digitized special collections and use digital collections discovery platforms. 5. Deliver project assets to reach a wide and diverse audience of staff, faculty, and students; North Carolina educators; architectural historians, scholars of urban planning and studies, sociologists, and cultural historians; and the general public through the display of drawings and manuscript materials with informative metadata. EVALUATION PLAN A number of outputs from the project will be measured to monitor progress. These include: Total number of items scanned and digital objects created, metadata records created and additional learning resources created will be obtained through monitoring digital production. Digital production outputs will be assessed on a weekly basis when production begins and a monthly basis afterwards. Digital production of manuscript pages will indicate the success of the planned workflows and equipment. The number of learning resources created will be determined at the end of each project year. NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 11 of 13 Total number of people using the digital resources and web site; effectiveness and ease of use of digital collections discovery platform. The number of people using the digital resources and project site can be obtained through web statistical software, i.e., Google Analytics. Project staff will solicit feedback regarding ease of use during advisory group meetings and the usability studies, to be conducted in Year Two of the project, will provide measurable evidence. We also expect unsolicited feedback, in the form of patron duplication orders and email and phone inquiries, once materials begin appearing online. Staff will analyze patron queries (including type, level, and nature) and evaluate how well the resource answers researcher questions and meets user needs. The Libraries is committed to tracking use of its online resources. The Digital Program and other units in the Libraries use Google Analytics for tracking visits to web-based resources The Libraries is also committed to collecting data on the usability of the digital resources and platforms. In Year Two of the project, staff will conduct two usability studies to gather information about user interaction with the web site and discovery platform in order to evaluate how successful the project end products are in providing users with information. Total number of people using physical collections related to project materials It is expected that the digital resources will, in effect, promote the existing of the physical collection. During the course of the grant we will measure use of the physical collections from which resources are drawn, and we will attempt to determine the extent to which the existence of digital materials are related to patron requests for physical materials. Critique of evaluation plan: NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 12 of 13 Activity #9 Creating context for data Work together in small groups. Given the data and scenario below, brainstorm what additional pieces of data you would want to know in order to create a well-contextualized narrative to give meaning to these outputs, including more detail, longitudinal data, or new information. Abstract: The library at Downtown University is currently going through a renovation to bring in new technologies and use the library's space effectively. The library and the writing center are planning a collaborative effort called Mobile Reference to help with noise and space concerns of both students and faculty and to enhance the reference services and writing services that both departments already provide separately. Mobile Reference involves setting up work space in different, non-library locations on campus a few days a week so that students can receive help from both the writing center and library. With this service, both departments will be able to give students writing and reference help in one location, away from the noise of the current renovations happening at the library and around campus. This will provide students with consistent help and a pleasant environment that will encourage learning and teamwork. The regular reference desk will remain open, but will be near the construction zone. Outputs: 3 mobile locations 5,000 customers 8,000 reference transactions Mobile Reference customer survey: o 240 people were happy with the service o 260 said they would use the service again Additional data needed to provide a well-contextualized report of the data: NCLA Pre-Conference Handout State Library of North Carolina October 2013 Page 13 of 13