//referring physician letter//
[insert date]
[insert name and address]
Dear XXXXX,
Providing you with the right, high-quality clinical information you need is our central focus. We
know that this kind of information, when delivered quickly, can help you effectively care for your
patients. That’s why we recently acquired a Siemens Symbia® [Evo or Excel] SPECT imaging
system.
How our SPECT system can impact your practice
With this Symbia SPECT system, we can deliver industry-leading1 image quality to you and your
patients. With better, higher quality images you have more clinical information to improve
diagnostic confidence. This can potentially reduce the need for additional imaging studies and
readmissions for your patients.
Why patients tend to prefer this SPECT system
This Symbia SPECT system offers a 30% larger bore, which can be more comfortable for
patients who experience anxiety during conventional SPECT imaging. In addition, the system
can handle patients up to 500 lbs, so we can image your large and/or obese patients with ease.
And, thanks to the system’s flexible design, we can also eliminate patient transfers to the
system table—which can be extremely helpful when imaging patients with mobility issues,
including those who are critically ill and unable to move, as well as complex cases like GI bleeds
or hepatobiliary cases.
For more information about this innovative new system and how it may help your patients,
please contact us at [phone number] or visit [siemens website address?].
Best wishes,
[Facility name]
1 Based on competitive literature available at time of publication. Data on file.
//poster copy option 1—8x11 side for exam room bulletin board??//
Getting information off the Internet is like
taking a drink from a fire hydrant.
~Mitchell Kapor
Get the right information you and your doctor need to maintain your health.
We’re committed to providing you with the right, high-quality clinical information that meets your
individual needs. That’s why we have a Siemens Symbia® [Evo or Evo Excel] SPECT imaging
system.
With the Symbia [Evo or Evo Excel] system, we are providing your doctor with industry-leading
image quality. Better, higher quality images can help physicians receive more clinical
information to provide a more confident diagnosis and enable more personalized treatment
options. This can also potentially reduce the need for follow-up imaging exams.
Get the information that’s right for your body and your best health.
//poster copy option 2//
Comfortable Exam. Confident Diagnosis.
Get the right information you and your doctor need for your best health.
We’re committed to providing you with the right, high-quality clinical information that meets your
individual needs. That’s why we have a Siemens Symbia® [Evo or Evo Excel] SPECT imaging
system.
With the Symbia [Evo or Evo Excel] system, we are providing your doctor with industry-leading
image quality. Better, higher quality images can help physicians receive more clinical
information to provide a more confident diagnosis and enable more personalized treatment
options. This can also potentially reduce the need for follow-up imaging exams.
Get the right information you and your doctor need.
//appt reminder//
Did your doctor request a SPECT exam?
Here’s what you need to know before your appointment.
[facility logo]
What is a SPECT exam?
A Single Photon Emission Computed Tomography or SPECT exam is a type of medical imaging
that shows biological functions and detailed anatomical structures together. You can think of it
like an X-ray, except an X-ray gives us a picture of the structures in your body. A SPECT image
tells us how your organs and tissue function.
Why is it used?
A SPECT exam is often requested to obtain more information about potential brain, heart, or
bone problems. At our facility, we have a Siemens Symbia® [Evo or Evo Excel], which offers
industry-leading image quality. Because the image quality of our system is so high, your
physicians can obtain more clinical information than previous SPECT systems to provide a more
accurate picture about your health.
Is it safe?
SPECT scans use invisible beams of ionizing radiation that pass through the body to create an
image. At our facility, we are dedicated to the highest levels of patient safety—which is why our
healthcare team selected technology that uses very low doses of radiation while maintaining
excellent image quality.
How do I prepare for my exam?
Check with your doctor to find out if you need any particular preparation before the exam. In
general, you should leave metallic jewelry at home and inform the technologist if you are
pregnant or breast feeding.
What will happen at my appointment?
You’ll be asked to change into a gown and then you will lie down on a patient table. The
SPECT system is shaped like a large doughnut and the center of it is called the gantry. The
patient table will move slowly through the gantry. Once you are on the table, the technologist will
help you get into the correct position. The technologist may ask you to hold your breath during
the exam, and you’ll hear a low whirring sound as the exam takes place. It’s very important that
you try not to move during the exam.
Your SPECT Exam Checklist
 Remove all metal objects, such as a belt or jewelry.
 Bring images from previous examination (including X-rays) with you.
 Ask your physician if your examination requires contrast. If it does, find out how many
hours you will need to fast before the examination.
 Let your physician know if you have had previous allergic reactions.
Your SPECT appointment is ______________________________.
//appt reminder email or possible one-page flyer?//
Email subject line: What you need to know for your SPECT exam.
At [facility name], we take pride in providing our patients with the highest levels of patient care.
That’s why we use a Siemens Symbia® [Evo or Evo Excel], which offers industry-leading image
quality. Because the image quality of our system is so high, your physicians can obtain more
clinical information than previous SPECT systems to provide a more accurate picture of your
health.
Your SPECT imaging appointment is on ______________________.
What will happen at my appointment?
You’ll be asked to change into a gown; then you will lie down on a patient table. The table will
move slowly through the gantry (the large doughnut-type shape). Once you are in the correct
position, your technologist may ask you to hold your breath or not to move. You’ll hear a low
whirring sound during the exam.
Your SPECT Exam Checklist
 Remove all metal objects, such as a belt or jewelry.
 Bring images from previous examination (including X-rays) with you.
 Ask your physician if your examination requires contrast. If it does, find out how many
hours you will need to fast before the examination.
 Let your physician know if you have had previous allergic reactions.
What is a SPECT exam?
A SPECT exam is a type of medical imaging that shows biological functions and detailed
anatomical structures together. It tells us how your organs and tissue function.
Is it safe?
SPECT scans use invisible beams of ionizing radiation that pass through the body to create an
image. At our facility, we are dedicated to the highest levels of patient safety—which is why our
healthcare team selected technology that uses very low doses of radiation while maintaining
excellent image quality.
If you have any additional questions or concerns before your exam, please contact us at [facility
phone number].
//newspaper ad//
Not just any information. The right information for your best health.
At [facility name], we take pride in providing our patients with the highest levels of care. Our goal
is to take care of you and your family as quickly, efficiently, and effectively as possible.
That’s why we use a Siemens Symbia® [Evo or Evo Excel] SPECT imaging system, which
offers industry-leading image quality. With this medical imaging system, we can provide doctors
with the type of high-quality imaging that can lead to more confidence diagnoses and more
personalized treatment options.
To learn more visit [facility website].
//open house postcard//
SPECT imaging for every patient—regardless of size, weight, or condition.*
See how at our open house.
You’re invited to our open house on [month day, year] to see first-hand how our new Siemens
Symbia® [Evo or Evo Excel] SPECT system can image virtually every patient you have.
With the Symbia [Evo or Evo Excel], we are providing:
 Industry-leading image quality for better diagnostic confidence.
 A better patient experience with a 30% larger bore.
 SPECT imaging for patients up to 500 lbs.
 The ability to image patients with mobility issues, including those who are critically ill
and/or unable to move.
See the difference the Symbia [Evo or Evo Excel] can make for your patients.
RSVP to [name/email] by [date].
*Patients up to 227 kg (500 lbs).