Consumer Culture and Advertising
This list is centered on the politics and problematics of the relationships between advertising
and consumer driven capitalism. It represents some of the empirically driven scholarship from
disciplines such as Anthropology, Communication Studies, Cultural Studies, Economics,
History, and Sociology. Most of all, this body of work recognizes the historical contingency
and/or potential for political, economic and cultural change of the contemporary formation of USbased consumerism.
Adorno, Theodore and Max Horkheimer. "The Culture Industry: Enlightenment as Mass
Deception." Schor, Juliet and Douglas B. Holt. The Consumer Society Reader. New York:
Penguin, 2000. 3-19.
Baudrillard, Jean. For a Critique of the Political Economy of the Sign. Trans. Charles Levin. St.
Louis: Telos Pres, 1981.
—. Simulacra and Simulation. Ann Arbor: University of Michigan Press, 1994.
—. The Consumer Society. London: Sage, 1998.
Baudrillard, Jean. "The Ideological Genesis of Needs (1969)." Schor, Juliet and Douglas B. Holt.
The Consumer Society Reader. New York: Penguin, 2000. 57-80.
—. The Mirror of Production. St. Louis: Telos Press, 1994.
—. The System of Objects. London: Verso, 1996.
Bauman, Zygmunt. Consuming Life. Cambridge: Polity Press, 2007.
Benjamin, Walter. The Arcades Project. Trans. Rolf Tiedman. Cambridge: Belknap Press of
Harvard University Press, 1999.
Binkley, Sam and Jo Littler. "Introduction." Cultural Studies 22.5 (2008): 519-530.
Binkley, Sam. "Liquid Consumption." Cultural Studies 22.5 (2008): 599-623.
Certeau, Michel De. The Practices of Everyday Life. Berkley: University of California Press,
1984.
Clarke, John. Creating Citizen-consumers: Changing Publics & Changing Public Service.
London: Sage, 2007.
Cohen, Lizabeth. A Consumer's Republic: The Politics of Mass Consumption in Postwar
America. New York: Knopf , 2003.
Cross, Gary. "A New Consumerism, 1960-1980." Joseph, Turow and Matthew P. McAllister.
The Advertising and Consumer Culture Reader. New York: Routledge, 2009. 339-347.
—. Time and Money: The Making of Consumer Culture. London: Routledge, 1993.
Debord, Guy. Comments on the Society of the Spectacle. London: Verso, 1998.
—. Society of the Spectacle. London: Rebel Press, 1994.
Dickinson, Greg. "Selling Democracy: Consumer Culture and Citizenship in the Wake of
Septempber 11." Turow, Jospeh and Matthew P. McAllister. The Advertising and Conumser
Culture Reader. New York: Routledge, 2009. 295-311.
Ewen, Stuart. Captains of Conciousness. New York: Basic Books, 1976.
Ewen, Stuart. "Educate the Public!" Turow, Joseph and Matthew P. McAllister. The Advertising
and Consumer Culture Reader. New York: Routledge, 2009. 295-311.
Galbraith, John Kenneth. "The Dependence Effect (1958)." Schor, Juliet and Holt B. Douglas.
The Consumer Society Reader. New York: Penguin, 2000. 20-25.
Gilbert, Jeremy. "Against the Commodification of Everything." Cultural Studies 22.5 (2008): 551566.
Holt, Douglas B. "Does Cultural Capital Structure American Consumption." Schor, Juliet and
Holt B. Douglas. The Consumer Society Reader. New York: Penguin, 2000. 212-52.
Jacobs, Meg. Pocketbook Politics: Economic Citizenship in Twentieth Century America.
Princeton: Princeton University Press, 2005.
Jhally, Sut. "Advertising at the Edge of the Apocolypse." Turow, Joseph and Matthew P.
McAllister. The Advertising and Consumer Culture Reader. New York: Routledge, 2009. 1324.
—. The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer
Society. London: F. Printer, 1987.
Lasch, Christopher. The Culture of Narcissism: American Life in an Age of Diminishing
Expectations. New York: Norton, 1978.
Lears, T. Jackson. Fables of Abundance: A Cultural history of Advertising in America. New
York: Basic Books, 1994.
Littler, Jo. Radical Consumption: Shopping for Change in Contemporary Culture. Maidenhead:
Open University Press, 2009.
Marchand, Roland. Advertising the American Dream: making way for Modernity, 1920-1940.
Berkley: Univeristy of California Press, 1985.
Marx, Karl. "The Fetishism of the Commodity and Its Secret." Schor, Juliet and Douglas B. Holt.
The Consumer Society Reader. New York: Penguin, 2000. 331-342.
McKendrick, Neil, John Brewer and J. H. Plumb. The Birth of Consumer Society: The
Commercialization of Eighteenth-century England. Bloomington: Indiana Univerisity Press,
1982.
McLuhan, Marshall. The Mechanical Bride: Folklore of Industrial Man. New York: Vanguard
Press, 1951.
Packard, Vance. The Hidden Persuaders. New York: Pocket Books, 1981.
Riskin, Gary and Juliet Schor. "Every Nook and Cranny:The Dangerous Spread of
Commercialized Culture." Turow, Joseph and Matthew P. McAllister. The Advertising and
Consumer Culture Reader. New York: Routledge, 2009.
Schor, Juliet. Born To Buy: The Commercialized Child and the New Consumer Culture. New
York: Scribner, 2004.
—. Plentitude: The New Economics of True Wealth. New York: Penguin, 2010.
—. The Overspent American: Upscaling, Downshifting and the New Consumer. New York:
Basic Books, 1998.
Schor, Juliet. "Towards a New Politics of Consumption." Schor, Juliet and Douglas B. Holt. The
Consumer Society Reader. New York: Penguin, 2000. 446-462.
Schudson, Michael. "Advertising and Capitalist Realism." Turow, Joseph and Matthew P.
McAllister. The Advertising and Consumer Culture Reader. New York: Routledge, 2009.
237-255.
—. Advertising, the Uneasy Persuasion:its dubious impact on American Society. New York:
Basic Books, 1984.
Storey, John. Cultural Consumption and Everyday Life. London: Arnold, 1999.
Strasser, Susan. "The Alien Past: Consumer Culture in Historical Perspective." Turow, Joseph
and McAllister P. Matthew . The Advertising and Consumer Culture Reader. New York:
Routledge, 2009. 25-37.
Turow, Joseph. "Advertisers and Audience Autonomy at the End of Television." Turow, Joseph
and Matthew P. McAllister. The Advertising and Consumer Culture Reader. New York:
Routledge, 2009. 402-408.
Veblan, Thorstein. "Conspicuous Consumption." Schor, Juliet and Douglas B. Holt. The
Consumer Society Reader. New York: Penguin, 2000. 187-204.
Williams, Raymond. "Advertising: The Magic System." Turow, Joseph and Matthew P.
McAllister. The Advertising and Consumer Culture Reader. New York: Routledge, 2009. 1324.