GOOD MORNING EVERYBODY.
YOUR SEATS.
PLEASE TAKE
TODAY IS AN EASIER DAY WE WON'T BE
TRAVELING AROUND SO MAKEUP.
BUT FOR THOSE OF YOU
THAT ARE IN SESSION, CLICK LEVERS.
DEMOGRAPHICS
AND MARKET FORCES THAT HAS BEEN SWITCH ‑ ‑ IT'S
BEEN SWITCHED TO ROOM 550.
SOME OF YOU THINK YOU ARE IN ROOM 5500
ALREADY FOR THE POLICY AND DISSIDENCE AND POLICY
LEVERS.
YOU ARE HERE IN ROOM 190456789 IS WHAT
YOUR TAG WILL SAY.
REMINDER THAT YOUR TAG HAS
YOUR ROOM NUMBERS ON THE BACK.
SO ROOM 190 IS FOR
CRPD AND POLICY LEVERS.
I WOULD LIKE TO ASK IF ANYONE HAS AN
EARLY FLIGHT LIKE 6:00 TO LET ME KNOW.
IF WE NEED
TO ‑ ‑ IF THIS IS ENOUGH PEOPLE WE MIGHT SEE WHAT
WE CAN DO TO END A LITTLE EARLIER TO GET PEOPLE TO
THE AIRPORT MORE EASILY WITHOUT MISSING OF THE
GOOD STUFF.
AND I THINK WITHOUT FURTHER ADIEU.
I CAN PASS THE MIC ON TO JUTTA.
THANK YOU.
THAT
THANK
YOU PINA.
>>JUTTA TREVIRANUS:
SO I HOPE YOU
ENJOYED THE WEATHER THAT WE ORDERED YESTERDAY.
AND HAVE SEEN A LITTLE BIT MORE OF TORONTO.
YESTERDAY WAS QUITE A PRODUCTIVE DAY.
AND TODAY WE ARE MOVING ON TO NEW PERSPECTIVES.
YESTERDAY WE LEARNED FROM CURRENT EXPERIENCE FROM
MISTAKES AND SUCCESSES THAT WE'VE HEAD.
AND TODAY
WE'D LIKE TO BRING IN SOME FRESH VOICES.
PEOPLE
WHO HAVE NOT BEEN IN FACT IN THIS PARTICULAR
DOMAIN AND HAVE NOT BEEN WORKING ON AND SLOGGING
AWAY AT THIS FOR MANY, MANY YEARS.
BUT WHO ARE NONETHELESS WORKING ON
CONVERGENT AND SIMILAR ISSUES.
TODAY IS ALSO A TIME TO REFLECT AND
STRATEGIZE ON HOW WE CAN USE THIS MOMENT IN
HISTORY.
THIS TIME OF DISRUPTION AND THIS
INFLEXION POINT TO ENSURE THAT OUR FUTURE IS MORE
INCLUSIVE.
IN TERMS OF ECONOMY AND OUR MARKETS
WHILE WE HAVE BUSINESS COMPELLED TO COMPETE FOR
THE LARGEST MARKETS LEAVING OUT THE MARGINS AND
UNEMPLOYMENT RATE FOR PEOPLE WITH DISABILITIES IS
ABYSMAL.
WE NOW HAVE FINANCIAL MELT DOWN.
THE OCCUPY MOVEMENT AND A DIGITALLY TRANSFORMED
ECONOMY.
IN TERMS OF TECHNOLOGY WELL MOST
PRODUCTS AND SERVICES WERE DESIGNED FOR THE
TYPICAL OR AVERAGE USER AND PRODUCTS WERE MASS
PRODUCED WHILE THE MAJOR BUSINESS STRATEGY WAS TO
PATENT AMBITIOUSLY PROTECT INTELLECTUAL PROPERTY
MAKING TO MODIFY PRODUCTS FOR THE NONSTANDARD
USER.
WE HAVE MOVED TO DIGITAL SYSTEMS.
OPEN
ACCESS MOVEMENTS AND 3D PRINTING ON DEMAND WHICH
WILL CHANGE MASS PRODUCTION.
IN TERMS OF POLICY WELL SOCIAL PROGRAMS
HAVE ALWAYS BEEN THE MOST VULNERABLE IN TIME OF
CONSTRAINT AND DISABILITY HAS FREQUENTLY BEEN A
POLITICAL PAWN RATHER THAN A PRIORITY.
THERE IS NOW A PUSH FOR TRANSPARENT
GOVERNMENT AND MOVEMENTS WHERE THE MARGINS ARE
TAKING POWER.
AND WHILE UNIVERSITIES HAVE ACTUALLY
PRIDED THEMSELVES IN SURVIVAL OF THE FITTEST
EXCLUSIVE EDUCATION AND EDUCATIONAL JURISDICTIONS
TRIED TO BRING EVERYONE TO A FIXED STANDARD, WE
NOW HAVE THE TRANSFORMATION OF EDUCATION WITH
UBIQUITOUS CONNECTIVITY IN GOOGLE IT IS NOT HOW ‑ ‑
WE NO LONGER NEED HUMAN HARD DRIVES BUT A
DIVERSITY OF LEARNERS.
AND SO ALL OF THESE JURISDICTIONS AND
ALL OF THESE AREAS AND DOMAINS THAT WE'RE GOING TO
TALK ABOUT TODAY ARE AT A POINT WHERE THERE IS AN
OPPORTUNITY TO RETHINK, TO REFORMULATE, TO TAKE
AWAY SOME OF THE SILOS AND THE BARRIERS WE HAVE
BEEN FACING.
AND WE CAN PARTICIPATE IN THIS
REDESIGN AND HOPEFULLY DESIGN A MUCH MORE
INCLUSIVE FUTURE.
SO WE ARE WELCOMING A NUMBER OF SPEAKERS
WHO ARE GOING TO BE TALKING ABOUT THESE POSSIBLE
OPPORTUNITIES.
PERSPECTIVES.
AND THESE AS I SAID ARE FRESH
SOME OF WHOM ACTUALLY ONE OF THE
FIRST ONES IS SOMEONE WHO IS IN THIS PARTICULAR
DOMAIN.
SO THE FIRST SPEAKER THAT WE'VE INVITED
IS RICHARD DONOVAN AND MANY OF YOU KNOW RICHARD
DONOVAN AND I'M SURE THAT YOU YESTERDAY WHEN THE
LIE TENANT GOVERNOR WAS MENTIONING YOU WILL KNOW
OF RICH'S CONNECTION WITH THAT.
RICHARD DONOVAN IS A LOCALLY RECOGNIZED
SUBJECT MATTER ON DISABILITY AND IS FOCUSED ON
UNLOCKING ECONOMIC VALUE IN THE DISABILITY SPACE.
AND I WOULD LIKE TO INVITE RICH TO COME
TO THE PODIUM OR ACTUALLY DO YOU WANT TO SIT AT
THE TABLE?
[ APPLAUSE ]
>> GOOD MORNING, EVERYONE.
CAN YOU CAN
YOU HEAR ME OKAY?
SO TODAY WE'LL BEGIN THE
[CANNOT UNDERSTAND SPEAKER]
TODAY I WANT TO TALK ABOUT TWO THINGS.
AND I WANT
TO FOCUS ON THE ‑ ‑ I WANT TO FOCUS ON THE IDEA OF
‑ ‑ YOU'RE PROBABLY THINKING, WHAT THE HELL DOES
INNOVATION HAVE TO DO WITH DISABILITY?
WELL WHERE DOES INNOVATION COME FROM.
WE OFTEN USE EXTREMES TO DRIVE NEW IDEAS.
IF WE
LOOK AT THE ‑ ‑ THEY BUILT AND DESIGNED THE VEHICLE
FOR A VERY DIFFERENT OR WOULD IT BE THE
[INAUDIBLE] IT WAS BUILT IN THE EXTREME YEARS WITH
‑ ‑ [INAUDIBLE] ONE.
THE i‑ PAD WAS DESIGNED AND TESTED BY
EXTREME USERS.
BY
A TWO‑ YEAR‑ OLD CAN USE THE i‑ PAD
AS A BLUE LINE PERSON.
SO THAT IS A GOOD EXAMPLE
TO TAKE THESE EXTREME USERS AND TAKING IT TO THE
MAINSTREAM CONSUMER APPLICATION.
DISABILITY IS PROBABLY THE MOST EXTREME
USER GOING TODAY.
IF YOU HAVE EVER SEEN ME TRY TO
USE A CONSUMER PRODUCT YOU WILL KNOW WHAT THE HELL
I'M TALK ABOUT.
IT'S NOT EASY FOR PEOPLE WITH
DISABILITIES TO ‑ ‑ IT'S DIFFICULT.
AND NOW WHAT WE HAVE BEEN DOING IN THE
PAST WITH DISABILITIES IS DESIGNING FOR
DISABILITIES AND WE ACTUALLY GOT THAT BACKWARDS.
THE WAY THAT WE GO ABOUT THIS IS THAT DESIGNING
FOR DISABILITIES I?
>> SO [INAUDIBLE] SITTING IN THE BIG
[INAUDIBLE] THAT'S A GOAL.
THAT INDIVIDUAL WOULD
LIKELY HAVE DIFFERENT VENDORS OR DIFFERENT
AGENCIES BUT THEY MIGHT APPROACH TO GET GOOD ‑ ‑ IF
YOU HAVE SEVEN TO TEN AGENCIES AND YOU GET FIVE
PEOPLE AT THESE AGENCIES HOW IS THE ORGANIZATION
GOING TO TRACK ALL OF THOSE AGENCIES AND ALL OF
THOSE PEOPLE?
IT'S NOT SKILLED THAT WAY.
BECAUSE YOU
HAVE TO BOIL IT DOWN TO ONE OR TWO PARTNERS.
HAVE TO GET THE VOLUME UP.
YOU
YOU HAVE TO FIND
NUMBERS.
AND WHEN YOU EMPLOY 90,000 PEOPLE, 300
PEOPLE IS NOT A SCALE.
SO THE QUESTION IS HOW DO
WE USE INNOVATION TO GET THAT SCALE?
HOW DO WE USE INNOVATION TO [INAUDIBLE]
AS OPPOSED TO WE'RE NEVER GOING GET THERE.
I'LL GIVE YOU ANOTHER GOOD ‑ ‑ EXAMPLE OF
SCALE.
[INAUDIBLE] DESIGNED TO EMPLOY PEOPLE WITH
DISABILITIES IN THE DISTRIBUTION CENTER.
AND THEY
DID IT FOR ULTRUISTIC REASONS.
THEY WERE TRYING
TO BE A GOOD COMPANY, QUOTE, UNQUOTE.
BUT THEY
COULD NOT REALIZE THAT ‑ ‑ THEY REALIZED THAT OVER
THE FIRST YEARS THEY CROSSED THAT AND THEY COULD
NOT FIGURE OUT WHY.
4%.
AND WE'RE NOT TALKING 3 OR
WE'RE TALKING 20%.
DISTRIBUTION CENTER.
OVER THE ENTIRE
THAT IS A BIG NUMBER.
NOW THE STUDY FIGURED OUT THAT PEOPLE
WITH DISABILITIES DID THEY DO SOMETHING DIFFERENT?
YOU HAVE TO CHANGE AND DESIGN THE PROCESSES
DIFFERENTLY.
AND IN DOING SO THE EMPLOYEES TOOK
THE COMPLEXITY OUT OF THE SYSTEM.
BECAUSE THEY
LOOKED AT THE PROCESS THAT WAS ONE HUNDRED STEPS
AND THEY SAID, WHY ARE YOU DOING IT LIKE THAT?
IT LIKE THIS.
IT'S EASY.
SO A HUNDRED STEP PROCESS BECAME A 20
STEP PROCESS.
AND WHEN YOU SCALE THAT UP AS FAR I'M
CONCERNED IN THE DISTRIBUTION CENTER, THEY ARE
SEEING SOME SERIOUS NUMBERS.
THAT IS SAVING THE
DISTRIBUTION CENTER IS A LOT OF MONEY.
$160 MILLION GONE.
IS REAL.
THAT IS
THAT IS A SIGNIFICANT.
THAT
AND THAT'S DIRECTLY FROM MAKING THE
DECISION TO HIRE PEOPLE WITH DISABILITIES.
DO
BUT NOT BECAUSE YOU HIRED PEOPLE WITH
DISABILITIES, WHAT DROVE IT IS THE COST AND VALUE.
WHAT DROVE IT IS THE SCALE.
WHAT DROVE IT IS FINDING THE WAY TO DO
IT, NOT JUST DO IT.
AND I THINK THAT IS AN IMPORTANT POINT
TO MAKE, A LOT OF FOLKS GET UP IN FRONT OF THESE
MICROPHONES AND TELL US WHAT WE SHOULD DO.
AND FRANKLY, THAT IS EASY TO DO.
IS EASY ‑ ‑ THE EASY WAY OUT.
THAT
THE REAL QUESTION IS
WHY?
WHY ‑ ‑ WHY DO THESE OWNERS OF
[INAUDIBLE] GOING TO HAVE YOU TO DO THIS?
THAT IS
THE QUESTION THAT WE NEED ANSWER.
I THINK IF YOU TOOK A POLL AND ASKED WHO
WAS AGAINST HIRING PEOPLE WITH DISABILITIES ‑ ‑ AND
THIN FOCUS ON THE TWO DRIVERS OF VALUE IN
DISABILITY.
INNOVATION AND SCALE.
IF WE DO THAT
THE REST WILL FOLLOW.
DO WE HAVE ANY QUESTIONS? DO WE HAVE ANY
TIME FOR QUESTIONS, JUTTA?
>>JUTTA TREVIRANUS:
ANYONE QUESTIONS FOR RICH.
YES, DEFINITELY.
YES, MIKE.
>> RICH, I DIDN'T GET THE NAME OF THE
U.S. COMPANY.
DID YOU SAY THE NAME OF THE U.S.
COMPANY?
>>RICHARD DONOVAN:
YES, WALGREEN'S.
>> YES, THAT IS BEING PROMOTED BECAUSE
THEY HAVE A STAFF MEMBER WHO HAS SON WITH A
COGNITIVE DISABILITY YOU KNOW RIGHT.
RICHARD
DONOVAN YES, THAT IS WHAT ORIGINALLY MOTIVATED
THEM.
THEY HAVE DONE IT AND THE EXPERIENCE IS
A 20% GAIN WHICH I'M A SKEPTICAL GUY.
EVEN WITH
THAT 20% NUMBER I HAVE TO SAY, OKAY, LET'S SEE
WHAT THIS REALLY IS RIGHT?
BUT WHEN SOMEONE ELSE
DOES IT AND GETS THE SAME RESULT, NOW YOU HAVE
SOMETHING THAT IS REAL.
>>PARTICIPANT:
P&G IS [INAUDIBLE]
BETTER?
GOOD MORNING
I'M AXEL LEBLOIS AND YOUR PROMOTION OF THE EXTREME
USER IS REALLY POWERFUL.
THERE IS A FRAMEWORK A
NATURAL CLASSIFICATION FORTUNATELY THAT IS NOW.
‑ ‑ WHICH IS PRETTY WELL DEVELOPED AND WELL
INTERESTING TO ‑ ‑ AND I WAS WONDERING IF YOU HAD
EVER LOOKED AT IT AND SEE HOW IT WOULD MAKE THE
ADOPTION OF THE EXTREME USER
TO SOME OF THE KEY
CATEGORIES OF FUNCTIONALITIES?
>>RICHARD DONOVAN:
WHAT WE'RE FINDING
IS THAT THERE IS AN
IN THESE CATEGORIES.
AND
WHEN YOU WANT TO GET INSIDE IT'S VERY IMPORTANT TO
FIND HOW SHALL WE SAY, PEOPLE THAT LIVE THEIR
REALITY IS IN THE EXTREME USER ENVIRONMENT, BUT
THEY CAN ALSO ARTICULATE THAT ENVIRONMENT FOR USE
IN A COMMERCIAL PILOT.
SO WE FOUND WE'VE HAD BETTER SUCCESS
FINDING A CROSS OVER OF EXTREME USERS IN CREATIVE
PEOPLE REGARDLESS OF THEIR FUNCTIONALITY.
SO WE GO TO ARTISTS, ENTREPRENEUR NEW
YEARS, DESIGNERS, ONES WITH DISABILITIES THAT HAD
TO GO SHOPPING.
AS A DAD WITH A DISABILITY I CAN
RELATE TO THAT.
THOSE KINDS OF ‑ ‑ END UP BEING VERY
POWERFUL TO GET PEOPLE TO ARTICULATE THOSE
CHALLENGES IN THE MEDIUM AND USABLE WAY FOR THE
COMPANY.
I'M FINDING THAT WHEN YOU ‑ ‑ [INAUDIBLE]
INSIDE TECHNIQUE WITH DISABILITY IT MAKES THE
COMPANY A LOT MORE COMFORTABLE FEEL LIKE, I
ACTUALLY [INAUDIBLE] BECAUSE THEY DON'T UNDERSTAND
OUR WORLD.
AND THEY PROBABLY
‑‑
THERE IS
PROBABLY NOT MUCH SURREAL IN TEACHING THEM THE
INTRICACIES OF WHAT DISABILITY IS BECAUSE ALL THEY
REALLY WANT IS THE INSIDE.
THEY WANT TO BE ABLE
TO LEARN HOW THIS MARKET WORKS AND THE
ENVIRONMENT.
AND THAT FOR THE ‑ ‑ FOR CONSUME AND IN
DOING SO THEY ARE DESIGNING FOR DISABILITY.
SO IT
IS A FINE LINE TO WALK HERE.
IT IS NOT COMPLICATED ‑ ‑ DO NOT
COMPLICATE THEIR WORLD BY MAKE THEM FEEL
COMFORTABLE.
>>JUTTA TREVIRANUS:
ONE MORE YES.
>> THANK YOU MORNING RICHARD, IT'S PINA.
AS YOU KNOW THERE'S BEEN A LOT OF DISCUSSION WITH
THE WALL GREEN MODEL, THE BEST BUY AND SO ON AND
SO FORTH.
AND A LOT OF DISCUSSION ON MEASURING
THE RETURN ON INVESTMENT.
AND WHILE THERE ARE
MANY, MANY NUMBERS OUT THERE TO YOU KNOW, SUPPORT
THE NOTION THAT DOING THIS HAS A NUMBER TO IT.
HAS A YOU KNOW, INVESTMENT, WHAT IS YOUR
EXPERIENCE ON HOW ORGANIZATIONS ARE STILL
REQUESTING AND DEMANDING THAT SORT OF APPROACH
TODAY VERSUS YOU WOULD, YOU KNOW, 2, 3, FIVE YEARS
AGO WHEN IT SEEMED LIKE IT WAS MUCH MORE.
>>RICHARD DONOVAN:
QUESTION, THANK YOU.
THAT IS A GREAT
ONE OF THE THINGS THAT
DISABILITY WAS MISSING WAS DATA.
NOW WE KNOW WHO
HAS WHAT, WE NOW ALL THIS MEDICAL STUFF.
BUT WE
REALLY DON'T KNOW HOW PEOPLE REACT WITH
DISABILITIES IN A CORPORATE ENVIRONMENT.
WE DON'T KNOW HOW PEOPLE REACT TO
DIFFERENT MESSAGES.
WE DON'T KNOW HOW PEOPLE
REACT TO CERTAIN IMAGES.
WE AS A GROUP I ALWAYS
PUT UP A WHOLE BUNCH OF IMAGES AND MESSAGES AND
GET [INAUDIBLE] BUT THAT DATA REALLY DOES EXIST.?
SO WHAT IS THE CONVERSATION I HAVE WITH MY CLIENT?
HEY, BEFORE YOU ASK, GO FOR THE STUDY [INAUDIBLE]
WITH THE [INAUDIBLE] TO GET THEIR FEEDBACK ON WHAT
YOUR PROCESSES ARE.
AND THAT IS THE TRADITIONAL VIEW OF IT.
SO YOU PUT [INAUDIBLE] AND YOU GET THEIR REACTION
TO THOSE PUBLICATIONS.
THE PUBLIC DOMAIN TODAY.
THAT DATA DOESN'T EXIST IN
BUT COMPANIES ARE GOING
OUT TO THE MARKET NOW AND GATHERING THAT TYPE OF
DATA.
I KNOW BECAUSE I DO SOME ‑ ‑ IT STARTED,
THAT DATA HAS STARTED TO BE BUILT AND IN 3 TO 5
YEARS WE'LL KNOW PRETTY SUCCINCTLY HOW IT IS
AFFECTING THE WORKPLACE IN A COMMERCIAL SETTING.
THE SECOND PART OF YOUR QUESTION WAS
AROUND TURN AROUND INVESTMENT AND THAT IS ‑ ‑ THAT
IS WHAT I DO FOR A LIVING.
I WRITE SPECIFICALLY
HOW CORPORATIONS GET A RETURN ON THEIR INVESTMENT
FROM THE DISABILITY SO THAT THEY [INAUDIBLE] WE'RE
NOT QUITE READ ARE DID I QUITE READY TO GO TO
EUROPE WITH IT YET BUT WE'RE DOING WELL IN NORTH
AMERICA.
WE CAN TELL YOU WITHOUT A DOUBT THAT
DISABILITY DOES HAVE AN IMPACT ON THE BOTTOM LINE.
BUT THE RETURNS ARE DIFFERENT FOR EACH COMPANY.
I WILL TELL YOU THOUGH THAT IN THE U.S.
78% OF COMPANIES TODAY HAVE NO VISIBLE ACTIVITY
RELATIVE TO DISABILITY.
SO THERE IS STILL A LOT
OF ROOM FOR IMPROVEMENT.
THERE IS STILL IS A LOT
OF OPPORTUNITY TO MAKE SOME MONEY FROM THESE
COMPANIES.
>>JUTTA TREVIRANUS:
YOU FINISHED?
THANK YOU.
THANK YOU.
WERE
I THINK WHAT WE'RE ‑ ‑
THERE IS ONE MORE QUESTION BUT I THINK WE'VE
PROBABLY ‑ ‑ WELL WHY DON'T YOU QUICKLY IS IT A
QUICK QUESTION?
>> I'M NOT QUITE REMEMBERING ALL OF THE
DETAILS BUT THE PRESIDENT OF WAL‑ MART ISSUED A MAN
DATE LAST YEAR FOR COMPANIES TO HIRE PEOPLE WITH
DISABILITIES.
IS THAT ‑ ‑ THIS IS LAST YEAR.
ARE
YOU AWARE OF THAT MANDATE AS STILL GOING FORWARD?
WHAT IS THE EFFECTIVE DATE OF THAT?
>>RICHARD DONOVAN:
HISTORY MIND THAT.
THERE IS A BIT OF
FOR THE LAST 20 YEARS THEY ARE
ISSUED AND SET THAT MANDATE.
AND THE NUMBERS
ACTUALLY HAVE GONE BACKWARDS INSTEAD OF FORWARDS.
I THINK WHAT PEOPLE FORGET WHEN THESE MANDATES ARE
SET IS THAT THE GOVERNMENT ITSELF IS PROBABLY THE
MOST UNTRUSTWORTHY AGENCY IN THE U.S.
AND I DON'T WANT TO USE WORDS LIKE
DYSFUNCTIONAL BUT THAT IS WHAT I THINK IT IS.
SO WHEN YOU PUT THOSE TWO THINGS
TOGETHER CHANGING A CULTURE IS AN INCREDIBLY
DIFFICULT THING TO DO.
IT IS DIFFICULT TO DO IN
AN ORGANIZATION OF 100 PEOPLE LET ALONE AN
ORGANIZATION OF MILLIONS OF PEOPLE AROUND THE
GLOBE.
THE REALITY IS THAT THIS IS HARD TO DO.
YOU STAND IN THE BOARD ROOM AND SAY, I WANT TO DO
THIS.
WELL YOU CAN DO IT BUT THAT DOESN'T MEAN IT
WILL HAPPEN.
SO WHAT GOVERNMENTS GLOBALLY NEED
REALIZE IS THAT THIS APPLIES TO ORGANIZATIONAL
CHANGE.
AND I THINK WE NEED THE WILL TO DO THAT
WITHIN THE ORGANIZATIONS.
THE WILL TO DO THAT
[INAUDIBLE] OUT?
>> SO IT SOUNDS LIKE WE HAVE BEGUN QUITE
A NUMBER OF POTENTIAL TOPICS AND WE'LL HAVE A
CHANCE TO SPEAK ABOUT THOSE THIS THE BREAKOUT
ROOMS.
SO THANK YOU VERY MUCH, RICH.