JOB DESCRIPTION – Jan. 2014
TITLE:
Marketing Manager
REPORTS TO:
Director of Marketing & Public Relations
CLASSIFICATION:
Full-Time; Salaried/Exempt
JOB SUMMARY:
Assists the Director of Marketing & Public Relations in research, development and maintenance of the
BTG brand/ image; advertising and promotional campaigns including research, design, placement,
tracking and measuring effectiveness; design and implementation of internal and online surveys; graphic
design projects including the creation of new logos, stationery, business cards, badges, guest passes,
tickets, advertisements, brochures, posters, newsletters, annual reports and multi-media public relations
projects. Duties also entail working with other departments to originate creative design concepts and
other inter-departmental collateral materials; design and oversee inter-departmental collateral printing
and folding; conduct and coordinate photography, videography and maintenance of photography
archives; coordinate Internet marketing including design and maintenance for internal websites (main
website, online gift shop, event micro-websites and others as needed); design and maintain social media
channels and platforms, e-Newsletters and blogs; distribute news releases through email service and
maintain mailing lists.
KNOWLEDGE, SKILLS AND ABILITIES:
 Advanced proficiency in computer graphics and design software including Quark Xpress, InDesign,
Illustrator, Photoshop and others program applications
 Advanced proficiency in use of Mac computer operations, ability to train others to use Mac and
provide basic computer maintenance
 Able to prepare sketches or layouts to illustrate their vision for various designs
 Selects colors, artwork, photography, style of type and other visual elements for designs; selects the
size and arrangement of various graphical elements
 Background includes Internet marketing, PPC, SEO, social networking, and Email marketing
 Plans, analyzes and creates visual solutions to communications problems
 Ability to find the most effective way to get messages across in print media using a variety of
methods such as color, type, illustration, photography, and various print and layout techniques
 Possesses advanced digital photography skills for use in graphic designs, maintain archives with
source photos saved in computers and on CDs, and Photoshop original photography
 Ability to bring fresh, new design ideas to all aspects of advertising
 Ability to understand how to accurately represent BTG with creative ideas
 Meets deadlines and manages multiple projects simultaneously with accuracy, composure and a
professional, upbeat can-do attitude regardless of extent of design changes
 Needs to be well read, open to new ideas and influences, and quick to react to changing trends
 Establishes and maintains effective working relationships with a diverse staff
 Works effectively independently and as part of a fast-paced team
 Possesses outstanding interpersonal and communication skills
 Exercises good judgment in all professional situations
EDUCATION AND EXPERIENCE:
Position requires Bachelor’s Degree in graphic design or marketing communications, or 4 to 6 years
equivalent work experience. Outside-the-box creativity, stellar communication skills, and quick
problem-solving skills are essential.
ESSENTIAL DUTIES:
Bok Tower Garden’s Marketing Manager assists the Director of Marketing & Public Relations with all
aspects of the department’s goals and objectives. He/she:
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Assists with the strategic direction and execution of all internal and external communications
Assists in the development of new BTG marketing campaigns and promotions
Researches, places, designs and tracks all print, broadcast and Internet advertising
Develops overall layout and production designs for BTG marketing campaigns
Designs ads for newspapers, magazines, and other print publications as needed
Designs event posters, flyers, postcards, brochures and other collateral materials
Designs tri-annual Garden Path newsletter
Designs Annual Report
Designs annual Programs & Events Guide
Develops and maintains BTG branding and visual identity guidelines; ensures consistent adherence
to guidelines for all marketing materials and activities
Coordinates Internet-based marketing and content, including design, maintenance and updates of
BTG websites (main website, online gift shop, event micro-websites, and others as needed)
Develops and executes online strategies including search engine optimization, keyword marketing,
re-marketing; manages contracted Internet marketing consultants
Manages BTG social media channels and platforms (Facebook, Twitter, YouTube, Flickr, Pinterest,
etc.), e-Newsletters and blogs
Consistently explores, recommends and optimizes digital communication methods, vehicles and
technologies to engage with guests and other various audiences
Designs and coordinates e-Newsletter and news release distribution through email service; maintains
corresponding mailing lists
Supervises part-time marketing assistant, research staff, and any contracted writers/content developers
Assists in planning, organizing, executing, and managing BTG special events; helps coordinate
tradeshows, guest and member events, various industry events
Serves as official marketing representative of BTG at industry meetings and functions
Writes basic copy as needed
Proofreads all BTG news releases and collaterals for accuracy
Produces and edits video and digital photographs, creates contact sheets, maintains photo library
Works with printers, agency representatives and other vendors on production of collateral materials
Assists in the coordination of market research, online surveys, and guest surveys (both at BTG and
off property)
Performs other departmental duties as assigned
WORKING CONDITIONS:
 Continuous communication and/or interaction with staff, volunteers, visitors, and management
 Occasional evening, weekend and/or holiday work may be required to meet departmental deadlines
or to provide staff support for special events
 Prolonged periods of time sitting performing administrative functions such as writing, editing,
proofreading or designing
JOB ANALYSIS ACTIVITY CODES:
Activity Level: A
Physical Level: C, D, E, G, I, L, M, N, O, P, Q, R, S
Mental Level: A, B, C, D, E, F
Working Conditions: L
***Bok Tower Gardens reserves the right to modify, interpret, or apply this job description in any way the company
desires. This job description in no way implies that these are the only duties, including essential duties, to be
performed by the employee occupying this position. This job description is not an employment contract, implied
or otherwise. The employment relationship remains “At-will.” Qualified employees who, because of a physical or
mental impairment that significantly limits a major life activity, require a reasonable accommodation to perform
the essential functions of this position should notify their manager or Human Resources.***