Michelle Earnest Director of Education, Innersource michelle@innersource.net The Power of the One-Hour Class 1. My Story 2. Why the one-hour class format? a. Short and Sweet Timely topics Activating Your Joy (provided) Spring Detox (provided) Easy Hormone Balancing (provided) EEM for Stress and Anxiety Self Care for the New Year Energy work for Deep Body Balance Dealing with Difficult Emotions One page, double-sided handout Front explains the topic Back lists exercises with simple directions o 5-7 exercises are plenty! b. Rules for Success Keep it Simple Be Interactive Tell a Story- Yours! Stay on Topic Know your Audience Be Prepared Give them Something to Take Home Have your Name/Contact Info on EVERYTHING Have Fun!!!! 1 Michelle Earnest Director of Education, Innersource michelle@innersource.net 3. Getting Started a. What do you like to do? This is your target audience Yoga, running class, knitting group, cooking classes, play group, nursing mothers group, b. Go do it! Take the class, become part of the group, schmooze, commiserate, share pieces of your story, show a technique or two Befriend the owner/manager Drop off a book, mention what people in class are saying about the technique you taught them, offer a free session c. Invest in them and they will invest in you. Offer to do a class…for FREE! Let the owner/manager charge for it ($10/person) and keep the money. In exchange they advertise it on their website, put up the flyers you give them, mention it in class announcements. Owner/manager comes too! You advertise it too- on your website, around town (bulletin boards, library), and to your clients Plan the class (if possible) for right before or right after the class you usually take Do the class twice- once in the morning and once in the evening Offer to do monthly classes this way!! 2 Michelle Earnest Director of Education, Innersource michelle@innersource.net d. Follow through Make the class fun and lively- no power points or flip charts. Get people involved FAST- this is Donna’s greatest tool (I think) Give a door prize- like the EEM book. Have a mailing list sign up on a clipboard and just mention its available if anyone is interested. Bring sporks to class and let everyone use them to ground. (People always want to buy them afterwards) Offer to do a free class for their group or organization (on this subject or something else). I always tell people “I will do a free one hour class for any group that invites me! I love energy medicine and am so impressed by the power of the work that I want to tell as many people as I can about it! Invite me!” And they do!!! Ask for other topics they would like to have a class on and promise to schedule one. Do it!! Stay and schmooze after class. Someone will always want to discuss a personal health issue or talk about their friend/child/parent/spouse who has an issue. Give them a short, helpful answer then say something like this: “You know I do offer private sessions. I think we could work on your headaches (or whatever) by balancing your energies. I have had a lot of success with clients this way.” Give them your business card/brochure and offer to book them an appointment right then on your ipad. If they want to wait say: “Great! Check out my website. I have lots of info there about EEM 3 Michelle Earnest Director of Education, Innersource michelle@innersource.net and handouts from some other classes I do. If you decide you want a session, just click on the “schedule NOW” button on my website and you will go right to my online scheduler. Let me know if you have questions. I would love to work with you!” e. Take off! Keep scheduling classes with your new business partners and follow through with topics the student suggest. Add another exercise class to your schedule to meet new people! 4. Business tools that work a. Business cards (brochures are better) Vistaprint and others b. Simple website (can do this yourself) Yahoo, Word Press, etc… c. iPad or other tablet Great for signing people up for sessions while you are at class and quickly checking your calendar Can also show them your website, pictures of Donna, a YouTube video, etc… d. Online scheduler (link to this from your website) Schedulicity.com (US only) $20/month for single provider Sends you a text and/or email when some one books, cancels, or changes their appointment. It also downloads appointments automatically to my personal calendar. You can also have people sign up for classes and workshops through this. Can send email invitations to clients for various classes or run “specials” 4 Michelle Earnest Director of Education, Innersource michelle@innersource.net Can print off a summary of your income if you need it for taxes. Also has great tools for generating reports about how things are going. Super easy to set up and use and has great technical support with REAL people Also has an app and works on mobile devices as a website too! 5