WF SEM II Lap 4 Tipping Point
Post Test
1. Conducting a SWOT analysis is the first step in which process? (3 points)
a. Risk management
c. Business organization
b. Strategic planning
d. Fundraising
2. A good reputation among current clients is a(n) (3 points)
a. strength.
c. opportunity.
b. weakness.
d. threat.
3. New competition moving into your area is a(n) (3 points)
a. strength.
c. opportunity.
b. weakness.
d. threat.
4. A new customer moving into your area is a(n) (3 points)
a. strength.
c. opportunity.
b. weakness.
d. threat.
5. A lack of equipment or technology is primarily a(n) (3 points)
a. strength.
c. opportunity.
b. weakness.
d. threat.
6. Which of the following is a benefit of conducting SWOT analysis: (3 points)
a. Weaknesses will diminish for your business.
b. It completes the task of strategic planning.
c. It provides a filter for a great deal of information.
d. Your business will make more money.
7. The most crucial part of the SWOT analysis method involves (3 points)
a. the number of strengths you identify.
b. where you get your information.
c. what time of year you conduct the analysis.
d. your goal for the analysis.
8. SWOT analysis is especially helpful when (3 points)
a. your business is young.
c. you have a limited amount of time.
b. your business is old.
d. you have an unlimited amount of time.
9. What is the first step in the SWOT-analysis process? (3 points)
a. Filling in the SWOT matrix
c. Conducting interviews
b. Determining goals and objectives
d. Investigating weaknesses
10. What type of SWOT interviews work best? (3 points)
a. One-on-one
c. Large group
b. Small group
d. Telephone
11. When conducting SWOT analysis, consider strengths and weaknesses in relation to
a. the competition.
c. your business’s future.
b. your business’s past.
d. opportunities.
12. Which of the following questions is appropriate for determining weaknesses: (3 points)
a. What obstacles do we face?
c. What can we improve?
b. What are our advantages?
d. What economic trends are beneficial to us?
13. It’s important not to confuse weaknesses with (3 points)
a. resources.
c. strengths.
b. opportunities.
d. mistakes.
14. An effective method for gathering external information for use in a SWOT analysis is
a. competition scanning.
c. threat scanning.
b. environmental scanning.
d. opportunity scanning.
15. Which of the following questions is appropriate for determining threats: (3 points)
a. What are our assets?
b. What niches have our competitors missed?
c. What obstacles do we face?
d. What new needs of customers can we meet?
16. Tom’s business has a great reputation among its clients. He’d like to use that reputation to
expand his business into the next town. What SWOT marketing strategy is Tom using? (3 points)
a. S-O
c. W-O
b. S-T
d. W-T
17. Bridget’s business currently lacks the latest technology in the field. She’d like to join a
professional organization to make more contact with potential clients, but first she’ll have to
update her equipment. What SWOT marketing strategy is Bridget using? (3 points)
a. S-O
c. W-O
b. S-T
d. W-T
18. Torry’s staff is young and lacks work experience. A new business is coming to town that will
be competing with Torry’s business. Torry decides to send his staff for training, so they will be
better prepared to face the competition. What SWOT marketing strategy is Torry using?
a. S-O
c. W-O
b. S-T
d. W-T
19. A new business is competing with Suzie’s company, so she plans an ad campaign based on
the strong reputation she’s already established in the area. What SWOT marketing strategy is
Suzie using? (3 points)
a. S-O
c. W-O
b. S-T
d. W-T
20. SWOT analysis is subjective because it deals in large part with (3 points)
a. customers.
c. fact.
b. competition.
d. opinion.
Part II
Directions:
You work in the marketing department of a Fortune 500 company, and you’ve just
received a promotion. Your first order of business is to conduct a thorough SWOT
analysis of a major division of the company. You will present your report at a board
meeting in the near future.
Demonstrate your skill at conducting SWOT analysis by writing a detailed plan for the
process you’ll follow. Use a separate sheet of paper to record your response.