Case Study: Shisha
Service Manager: Leena Sankla
Public
Health
Service
National Smokefreelife
Activity /
Pilot Project
Shisha Campaign
Demographi
c
BME, Young People, Conference Attendees, Shisha Smokers, Waterpipe
Users
Supportive
Marketing
Material
PH5148 Solutions 4 Health_shisha_Berkshire.pdf
S4H01 Shisha HCP Booklet.pdf
Brief
Outline
S4H02 Shisha Service User Booklet.pdf
Smokefreelife launched a Shisha awareness campaign in 2013 with
marketing collateral produced for an audience of over 7.5 million. Our
campaign was presented at the UKNSCC 2013 Conference.
It is a useful campaign to take to universities. To support the campaign to
answer questions which users may have we have developed a supporting
booklet for Users and Healthcare Professionals outlining the facts to aid the
delivery of a consistent message.
Working in partnership with the local tobacco alliance in Berkshire we have
been able to bring the attention of Trading Standards and Tobacco Control
leads those premises which are breaking legislation as we deliver services in
these areas (Berkshire).
Main
Outcomes
Innovations
This presentation will highlight the scale of the problem of smokeless tobacco and shisha use amongst
certain ethnic groups and will give an insight to how to access these groups, provide treatment using
traditional NRT, break down cultural barriers and how, when and where to set up clinics to get maximum
throughput.
In addition, the paper will present findings from a number of focus groups that took place in Birmingham,
Cardiff, Leicester and Slough. The focus groups looked at users awareness of product content, products
used, symptoms of addiction, attempts to stop, cultural acceptance, age commenced, general use by the
family, their views on the health impacts and ethnicity and gender breakdown.
http://www.uknscc.org/uknscc2011_presentation_50.php?show=bio
UK NCSCT 2010
Innovation in delivery – ‘mobile go anywhere stop smoking service’?
Author and presenters
Leena Sankla
Project Director, Solutions 4 Health Ltd, Reading, UK
John Rodway
Operations Director, Solutions 4 Health Ltd, Reading, UK
This presentation will outline an innovative approach to delivering stop smoking services, by using a ‘mobile stop
smoking clinic’, to be able to provide a mobile, community-based, go anywhere service! This services has been
rolled out across Croydon, Portsmouth and Buckinghamshire and has been successful in targeting areas of
highest smoking prevalence, disadvantaged areas, council estates and industrial areas with routine and manual
workers by actually taking the service to their ‘door step’. Initial results have been very encouraging and this
presentation will provide data on the number of people who set a quit date, demographics, FTND and four week
co-validated quit rates
http://www.uknscc.org/2010_UKNSCC/presentations/leena_sankla.html
UK NCSCT 2009
Oral tobacco use and increase in prevalence of shisha – a practical workshop
Leena Sankla, Head of Health Inequality, Cardio Wellness Reading, UK
This presentation will highlight the scale of the problem of tobacco chewing amongst certain ethnic groups and
will give an insight to how to access these groups, provide treatment using traditional NRT, break down cultural
barriers and how, when and where to set up clinics to get maximum throughput. The audience will also have the
opportunity to examine several tobacco chewing products that are typically used and consumed in the UK.
In addition, the paper will present findings from an ongoing prevalence survey of tobacco chewing among the
ethnic population in Reading, Slough, Leicester and Brent. This survey looked at users awareness of product
content, products used, symptoms of addiction, attempts to stop, cultural acceptance, age commenced, general
use by the family, their views on the health impacts and ethnicity and gender breakdown.
The presentation will also outline the rising prevalence of shisha use amongst the youth, with views and opinions
from users and non users of these products.
http://www.uknscc.org/2009_UKNSCC/presentations/leena_sankla_1.html
Attracting and treating ‘routine and manual’ smokers
Leena Sankla, Head of Health Inequality - Cardio Wellness, Reading, UK
The purpose of this presentation is to present key findings and share experiences from delivering a number of
smoking cessation projects specifically focused on targeting and attracting routine and manual smokers.
Specifically, the paper will outline initiatives to increase service uptake, through a combination of different
strategies, with an objective of ‘taking the clinic to the patient’. These outreach techniques have included ‘Mobile
Clinics’, ‘Door to Door clinics’ and highly flexible clinics providing a service in the evenings, weekends and even
to those workers on night shifts. Further, this group has a higher incidence of heart disease, stroke and diabetes
– this paper will further expand on how smokers are being screened for these risk factors as part of their six week
smoking cessation programme.
http://www.uknscc.org/2009_UKNSCC/presentations/leena_sankla_2.html
NCSCT 2008
Use of oral tobacco by BME groups
This workshop will discuss techniques and best practice in accessing and delivering high quality tobacco
cessation services to those from the BME and Polish communities. It will also highlight the rise in tobacco
chewing amongst certain ethnic groups and outline proven treatment plans using traditional NRT to help
overcome the addiction. A major concern is dual use – both smokeless and cigarette use, the paper will discuss
experience of working with such groups.
The workshop will outline how, when and where to set up clinics to get maximum throughput, generate publicity
and interest through the media as well as outlining some key challenges and successes of running smoking
cessation services in prisons.
http://www.uknscc.org/2008_UKNSCC/presentations/leena_sankla_2.html
http://www.uknscc.org/2008_UKNSCC/presentations/leena_sankla_1.html