Connected Health Summer Marketing Program
Teacher and Staff Appreciation Week
May, 2015
This marketing program is designed to market towards specific populations. Its
content can be adjusted to meet the needs of any target population (nurses, student
athletes, local business owners). The idea behind this program is to get as many
people in each target population to come see what Connected Health is all about.
Once these people have spent time at Connected Health and have used the
facilities, the concept and elegance of our facilities will entice them to stay. Below is
a general outline of what this program encompasses. After the outline of this
program, you will find that each step has been designed and ready to implement.
Teacher Appreciation Week Outline
One free week for teachers and school employees to use the fitness facilities

Arrange and organize timeframe and facility use that is a best fit

Contact the principal by email and or phone

Draft a brochure for teacher mailboxes

Create and send principal informational email to forward to teachers a few days
before the event starts

Personally meet with principal to give them brochure for mailboxes and talk about
Connected Health

Design and purchase a sign for the front entrance to promote appreciation week

Purchase small signs or brochures to hand out to local businesses for promotion

Create sign in/out sheet for all teachers and employees

Create pamphlet to distribute to the teachers upon sign out

Schedule tours

Kick of the week with a free fitness class

End the week with a free fitness class
Principal Contact list
School
District
North
Allegheny
North
Allegheny
North
Allegheny
School
High School
Intermediate
High School
(NAI)
Marshall
Middle
North
Allegheny
North
Allegheny
Ingomar
Middle
Carson
Middle
North
Allegheny
North
Allegheny
North
Allegheny
Peebles
Elementary
Marshall
Elementary
McKnight
Elementary
North
Allegheny
North
Allegheny
North
Allegheny
North
Allegheny
Ingomar
Elementary
Hosack
Elementary
Franklin
Elementary
Bradford
Woods
Elementary
Principal
Name
Mr. Walt
Sieminski,
Mr. William
Young
Dr. Brendan
Hyland
Dr. Cynthia
Kainaroi
Daniel
Swoger After July 1
Heidi Stark
Mrs.
Katherine M.
Jenkins
Mrs. Susie
Bjalobok
Mr. Thornton
Mr.
Christopher
Shute
Mrs. Kristen
M. Silbaugh
Mrs. Amanda
Mathieson
Mr. Jeff
Anderchak
Ms. Debra
Somerhalder
Email
Phone #
wsieminski@northallegheny.org
(724)
934-7200
byoung@northallegheny.org
(724)
934-7200
(412)
369-5530
bhyland@northallegheny.org
ckainaroi@northallegheny.org
dswoger@northallegheny.org
hstark@northallegheny.org
Kjenkins@northallegheny.org
sbjalobok@northallegheny.org
mthornton@northallegheny.org
cshute@northallegheny.org
(724)
964-6060
(724)
964-6060
(412)
348-1470
(412)
396-5520
(412)
366-9667
(724)
935-4044
(412)
635-4105
Ksilbaugh@northallegheny.org
(412)
366-9665
amathieson@northallegheny.org
(412)
635-5125
janderchak@northallegheny.org
(412)
366-9663
dsomerhalder@northallegheny.org
(724)
935-5081
School District Overview and Website- http://www.northallegheny.org/Page/8
Central Administration Office - (412) 366-2100
Principal Contact list
School
District
PineRichland
PineRichland
PineRichland
PineRichland
PineRichland
PineRichland
School
District
Diocese of
PHG
Diocese of
PHG
Diocese of
PHG
Diocese of
PHG
Diocese of
PHG
School
High School
Middle School
Eden Hall
Upper
Elementary
Hance
Elementary
School
Wexford
Elementary
A.W. Beattie
Career Center
School
Principal
Name
Nancy
Bowman
Dr. David
Kristofic
Steven M.
Smith
Email
Phone #
nbowman@pinerichland.org
(724) 6254444
(724) 6253111
(724) 4431450
dkristofic@pinerichland.org
ssmith@pinerichland.org
Gene
Nicastro
gnicastro@pinerichland.org
(724) 4431558
Dr. Rick
Walsh
rwalsh@pinerichland.org
(724) 9354631
(412) 3662800
North
Catholic
Quigley
Catholic
St. Alexis
Principal
Name
Dr. Ann C.
Gaudino
Rita
McCormick
Mr. Correll
Email
Phone #
agaudino@cwnchs.org
mccormick@qchs.org
412.321.4823
x.104
724-869-2188
principal@stalexis.org
724-935-3940
St. Alphonsus
Bob Reese
rreese@stals.org
724-935-1152
St. Kilian
Jane
Pampena
jpampena@saintkilian.org
724-625-1665
x.2101
Principal Email
Dear Dr./Mr./Mrs./Ms.________________,
The Centers for Disease Control and Prevention explains that physical
activity is one of the most important things someone can do for their health. At
Connected Health, we adamantly believe in that statement. To show our support for
the CDC, teachers and staff, community health, and public health, we want to offer
an invitation for your teachers and staff to attend our summer Teacher and Staff
Appreciation Week. During this week, all teachers and staff will be able to use our
health and fitness facilities for free. In order for us to efficiently notify your
building, we would love to set up a time where we could personally meet with you
and deliver our invitations to your school for distribution to your faculty and staff.
We ask that you strongly consider this great opportunity. Please feel free to email or
contact us by phone at (724)-933-4300 to arrange a time that is convenient for you.
Best Regards,
Michelle Leibow
President
12620 Perry Highway
Pittsburgh, PA 15090
724.933.4303
michelle.leibow@chforu.com
www.chforu.com
www.athleticrepublicpittsburgh.com
Principal Email for Teachers
Dear Dr./Mr./Mrs./Ms.________________,
Teachers and staff in this area have been caring for children in our
community all year long. Your dedication, support, and expectations throughout the
school year should definitely be recognized. To show our appreciation for your hard
work and commitment to our youth, Connected Health is honoring teachers and
staff members in this area by holding an event designed specifically for you.
Teacher and Staff Appreciation Week will run from (date- date). During this event,
any teacher or staff member from your district can use our health and fitness
facilities for free. Sign up for a tour, consultation, or fitness session and enjoy a
discounted rate through the summer to propel you into next school year.
Connected Health
12620 Perry Highway
Wexford, PA 15090
Contact us by phone at 724-933-4300
Best Regards,
Michelle Leibow
President
12620 Perry Highway
Pittsburgh, PA 15090
724.933.4303
michelle.leibow@chforu.com
www.chforu.com
www.athleticrepublicpittsburgh.com
To show our appreciation for teachers and staff in this area, you are
invited to attend our FREE Teacher and Staff Appreciation Week.
Where: At Connected Health in Wexford
12620 Perry Highway
Wexford, PA 15090
Contact us by phone at 724-933-4300
What: One free week. Use our health and fitness facility during this
week for free. Sign up for a tour, consultation, or fitness session and
receive a reduced rate on usage of our fitness center throughout the
summer!
When: (Date- Date)
About us: The idea behind Connected Health is simple: it’s time to give
people a more personalized, more customized, more effective system
of health care. With Connected Health, your health care revolves
around you. You can have access to a team of specialists dedicated to
your well-being that will help you reach your goals and commit to your
healthier lifestyle.
Visit us at: www.chforu.com
Teacher and Staff Appreciation Week Sign in/Sign out Sheet
Name
School
Time In
Time
Out
Would you
like to
schedule a
tour?
Phone Number
If you don’t have your health, what do you have? ConnectedHealth is proactive,
preventative, and patient-centered primary care. We can surround you with a team of
people focused on your well-being. This team includes a health coach, a pharmacist, and a
primary care physician. As a ConnectedHealth member, you can get greater access to
doctors, longer office visits, even house calls. It’s simple: because your doctor has a fraction
of the patient load that a traditional primary care physician does, he or she can spend more
time with each patient. This fosters a stronger, more personal relationship with your
doctor, which results in smarter care that is centered on you.
A model of patient-centered health care at ConnectedHealth.
1. 2 -3 hour physical and wellness exam and ongoing wellness checks
2. Individualized health care with a focus on prevention and wellness services
3. Personal relationship with your physician and health coach
4. 24/7 access to your physician and health coach
5. Limited patient membership
6. Same-day/next-day appointments
7. On-line initial assessment
8. Unlimited time and personal attention at each appointment
9. Virtual HouseCalls
10. Virtual teleconferences and conference calls with specialists
11. Primary diagnosis and treatment including a mix of primary care services and
collaborative care with specialists
12. Hospital admissions assistance and supporting care for hospital care transitions in
and out of the hospital back to the home
13. Proactive monitoring and management of your health and wellness
The Benefits of Physical Activity
The Centers for Disease Control and Prevention says regular physical activity is one
of the most important things you can do for your health. It can help:









Reduce stress
Control your weight
Reduce your risk of cardiovascular disease
Reduce your risk for type 2 diabetes and metabolic syndrome
Reduce your risk of some cancers
Strengthen your bones and muscles
Improve your mental health and mood
Improve your ability to do daily activities and prevent falls
Increase your chances of living longer
When you sign up for ConnectedHealth, you’re making a great move in more ways
than one. You are taking the first step to improving your health through supervised
strength and cardiovascular training. No matter where you are in your fitness
journey, we offer a customized approach to help you improve cardiac strength,
muscle tone, coordination and mobility, as well as lose weight.
Please sign up and join us for one of our group workouts to end the week!