Start with the ART Audience profile for either the Red Cross or the CFF web project: College-age readers with CF, also possibly their parents, both looking for information on going to college with CF in terms of managing treatments and life with CF at college. Generally aged 15-18, the teen audience is coming closer to graduating high school and looking for help with managing CF in college, or even perhaps deciding whether they want to go away to college. They are looking for information on Response desired What your profiled reader thinks currently (in his/her voice): I’m not sure I can deal with CF while on my own in college Will I be able to have a normal college experience with CF? I don’t think that/I’m not sure that colleges will make accommodations to help me live on campus. What you want her/him to think after reading your web content (again, in her/his voice): With help and planning, I can go to college and have a good college experience. I’ll be able to manage treatments on my own on top of class work as long as I manage time well. There will be people on campus to go to for help should I need it. I know that I want to go to college. The job of your web content is to close this gap. Tone/voice you need to use to close this gap: A positive outlook on the possibility and logistics of going to college with CF. A peer to peer approach would help assure teenagers reading that they can live a normal college life, rather than just instructional type information. Questions: What are some readers’ questions you must answer to close this gap? How will college life be different for treatments? Will I be able to keep up with everything I need to do to stay healthy without my family and other support structure there? How will having CF affect my social life, and the normal activities of a college student? Will I be able to go out like a normal college student? Will I be able to manage classes while keeping up with treatments and avoiding becoming sick?