Crista Renouard – Marketing, Communication, and Design
308 Paradise Cir  Belmont, NC 28012
832.818.5584  crista.renouard@gmail.com  www.cristarenouard.com
An inspired, yet pragmatic marketing creative with over 10 years experience in the B2B and B2C marketing
environments who specializes in creating ads and marketing collateral, developing and managing brands and
campaigns in web and print, and conducting market analysis and research, and development market strategy and
goals. Industrious, organized and naturally driven to win, I am looking for a company as committed to excellence as
I am.
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Expert in MS Office including data analysis using Excel and database creation using Access
Expert in Adobe Photoshop, Illustrator, and InDesign to design page layouts, multi-page documents, logos,
and web graphics
 Expert in supervising print production of multi-page documents and custom size mailers
 Experienced at managing web sites and web development including coding HTML and CSS
 Experienced in budget development and cost controlling
Relevant Work History
Smoothwall Inc. - 02/2014 – Present
980.224.9063  www.smoothwall.com/en-us
Marketing Manager
Charlotte, NC
Marketing responsibilities include:
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Customizing all marketing materials to be consistent with the unique voice of the US market
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Developing custom collateral and tailored mass emails to support US sales staff
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Writing press releases and blog posts to raise public profile
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Managing trade shows including budgeting, booth design, accommodations, and services
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Participating in departmental strategy sessions to establish goals, objectives, and methods
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Collaborating on brand improvements to keep style fresh and consistent with US voice
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Monitoring US market environments and key competitors
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Managing US web presence and Google Ad words campaigns
Management responsibilities include:
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Delegating team workload and training staff to optimize work flow
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Planning and prioritizing projects by deadlines
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Creating and tracking budgets on a per project, per month, and per year basis by category
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Supervising the creation of the weekly staff newsletter and bi-weekly product newsletter
Stein Service & Supply LLC - 07/2012 – 02/2014
704.587.9558  www.steinservicesupply.com
Inside Sales and Marketing Specialist
Charlotte, NC
Inside Sales Responsibilities include:
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Order fulfillment from quotation through shipment including calculation of freight charges, making
arrangement for payments or credit, and drop-shipment of non-stock items.
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281.485.191Resolving customer disputes
Marketing Responsibilities include:
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Updating website pricing, product organization, SEO, and Google analytics implementation including
photo retouching
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Creating HTML email blasts using Constant Contact
Rollac Shutter of Texas, Inc. - 02/2002 – 08/2009
Pearland, TX
281.485.1911  www.rollac.com
Marketing Manager
Marketing responsibilities include:
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Analyzing sales histories relating to product performance and customer segmentation
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Acquiring leads via direct mail campaigns, trade shows, and advertisement
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Booking and managing trade show presence including booth set-up and accommodations
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Creating and analyzing surveys for customer feedback
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Designing, writing, and producing the Quarterly Newsletter, advertisements, and collateral
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Development of new brands and a new corporate identity and logo
Management responsibilities include:
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Delegating team workload
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Planning and prioritizing projects by deadlines
•
Creating and tracking budgets on a per project as well as per year basis
Formal Education
UNC Charlotte - 08/2011 – 06/2012
BA Comm. Mass Media Track - GPA: 3.8
Communication research and application, media law, philosophy
Charlotte, NC
University of Houston - 08/2009 – 05/2010
BA Comm. Advertising Track - GPA: 3.2
Communication theory, news writing and editing, advertising writing and campaigns
Houston, TX
San Jacinto College South - 01/2003 – 012/2006
AA Behavioral Science - GPA: 3.83
Liberal Arts Basics and philosophy
Houston, TX
The Art Institute of Houston - 06/2000 – 012/2002
AAS Graphic Design - GPA: 3.14
Adobe creative suite, flash, print production, typography, and logo design
Houston, TX
References
Linda Foley - Smoothwall Inc.
Accounting Manager and adjacent team member
P: (980) 224-9061
Ben Berman - Smoothwall Inc.
Southern Sales Manager and adjacent team member
P: (980) 224-8949
Travis Willis - Rollac Shutter of Texas, Inc.
Marketing Manager and my former team member
P: (281) 485-1911