A Special Hug
Movie for the launching of the Rio 2016 Games brand celebrates the warm
welcoming spirit of the Carioca
The Rio 2016 Olympic Games brand movie was produced by Conspiração
Filmes and directed by movie-maker Andrucha Waddington. Artistic direction of
Scott Givens, founder of the company Five Currents, and responsible for the
idea of the Rio 2007 Pan-American Games ceremony.
In the movie, it is already 2016 and sport embraces the city involving everyone
on the first day of competitions. The characters who perform the sports pictured
in the film are not actors, but athletes. Professional in their categories, they tell
the story of the brand while competing around the city. The brand depicts both
the spirit and the challenge the athletes face, and also reflects the beauty of the
country, the passion of the people, the Olympic values and the love for sport.
The natural beauty that makes Rio a wonderful city was the location: Aterro do
Flamengo, Lagoa, Mahatma Gandhi Square, Fiscal Island, Marina da Glória,
Botafogo beach, the Guanabara Bay. Stunning sceneries that, in the plot,
receive sports such as canoeing, equestrian, swimming, athletics, golf, cycling,
gymnastics and beach volleyball.
The movie was conceived and produced as if it was a theatrical release, with
the same care and professionalism. The final revealing of the brand, positioned
in the middle of the Guanabara Bay, highlights the beginning of the road to
2016.
In four days of shooting, around 70 people worked on various positions and
were tireless in search of the best work possible; best angle, best costume, best
light. Afterwards, in the post-production of the movie, three more weeks
followed up to the final result.
High quality equipments were used. Three cameras were filming at the same
time, being one of them a last generation Alexa, full HD.
And the soundtrack had to have a strong connection to the city. It was moviemaker Andrucha Waddington along with artistic director Scott Givens that chose
“Aquele Abraço” (A Special Hug), by songwriter and singer Gilberto Gil. At the
YB production company, from São Paulo, the lyric gained a special
arrangement and was recorded in the voice of singer Nina Becker.