Dubai, UAE, March02, 2015:Ducab, UAE-based leading manufacturer of high-quality cables and cabling products, is Bronze sponsor of the Middle East Electricity Summit 2015, and is present at the event to drive conversation around safer building practices and fire safety.With strong backing from parent companies, Abu Dhabi’s Senaat and the Investment Corporation of Dubai, the cable major plays a regional role in sharing expertise and certifying professionals and partners from around the region through its ‘PowerOverFire’ campaign, its FlamBICC series of low-smoke, zero-halogen cables and products, and a recently-concluded GCC-wide technical seminar series on fire safety.
At the Middle East Electricity Summit 2015, pride of place on the Ducab stand will be occupied by the
FlamBICC series of LPCB certified, Civil Defence approved fire-resistant and fire-retardant cables, designed to survive and operate during fire conditions. Its low-smoke (for better visibility) and zerohalogen (reduced collateral damage) features makes the range the most suited for public spaces
(schools, malls, public areas), areas of high circuit integrity need (hospitals), essential safety circuits (fire alarms), emergency power supply (sprinklers), and in large areas where evacuation can be in a phased

manner. The FlamBICC range adheres to the stringent standards set and adopted by the civil defence and standardization authorities the world over.
Eng. Jamal Salem Al Dhaheri, Chairman, Ducab, said: “The Middle East Electricity Summit brings together professionals in this sector at a very opportune time. There is increased conversation around fire safety and the assigning of responsibilities in the case of an event. At Ducab, we believe that fire safety needs to be incorporated with a long-term vision at the construction phase, and we are proud to cooperate with the GCC wide Standardisation and Civil Defence Authorities in identifying the best and relevant standards for our market.”
“Fire safety is a collective responsibility, and is hindered by low awareness and cost-driven buying behaviour. As the authorities have taken the lead in laying down the applicable standards for the UAE, our primary responsibility is to ensure our products’ adherence to the most stringent local and global standards. Through our public and private educational initiatives, we believe that we are also driving the market towards a future in which damage to life and property is minimized due to non-standard cables and cabling products. As a UAE corporate citizen, we consider our PowerOverFire campaign a part of our corporate responsibility”, he added.
Recently, experts from Ducab organized fire safety roadshows and travelled across the GCC to educate professionals in UAE, Oman, Qatar and Bahrain about the importance of selecting certified fire resistant cables, and the potentially lethal consequences of choosing substandard cabling. The educational technical seminars, part of Ducab’s PowerOverFire campaign, were led by Ashish Chaturvedy, Marketing
Manager, Ducab, and Ian Watts, Project Manager – Technical Department, Ducab-AEI Cables, UK.
Andrew Shaw, Managing Director, Ducab said: “The GCC region is emerging as a key frontier in terms of how standards are being adopted and adapted, and with the inclement weather and industrial conditions, this proves to be a market with very rigorous fire-safety requirements. As market leaders with expertise spanning defence, industrial, marine, oil and gas, metro rail and even the nuclear industry, Ducab-AEI Cables is investing in sharing our experience and expertise to minimize loss of life and property as far as possible.”
Ducab’s PowerOverFire initiative was launched in 2013, with a mobile roadshow in a custom-branded
40-foot truck that travelled the UAEand distributed information to general public, dealers and retailers in the electrical product supply chain. The truck also featured touch-screen kiosks and a classroom for seminars to raise fire safety awareness with all the visitors. This campaign was held in association with the General Directorate of Civil Defence, UAE Ministry of Interior and aimed to target contractors, retailers and the general public as well. More details can be found at www.ducabpoweroverfire.com
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About Ducab
Ducab is a leading provider of cables and wires solutions, and the first choice for many prestigious clients and contractors due to its record of quality and customer service.
Jointly owned by the Investment Corporation of Dubai and Senaat (General Holding Corporation, Abu Dhabi),
Ducab operates five manufacturing facilities in the UAE, that include Ducab Jebel Ali, Ducab Mussafah 1 Factory,
Ducab Mussafah 2 Factory, Copper Rod Factory, and Ducab High Voltage (HV) Cable Systems Factory. It also

acquired its first overseas plant, AEI Cables UK, earlier in 2014. The company has a manufacturing capability of over 115,000 metal tonnes of high, medium and low voltage cables and 110,000 tonnes of copper rod and wire per annum.
Through its innovative journey, Ducab has continued its strong rate of growth in specialised products by introducing product lines that are designed for particular sectors, such as PetroBICC, designed for the Oil, Gas &
Petrochemical sector, RuBICC, with flexible rubber cables, FlamBICC, the fire-retardant cable series, and NuBICC, which is our 60-year certified cable range for nuclear power plants.
The product range includes High Voltage cables up to 400kV, Medium Voltage cables up to 33kV, Low Voltage power cables, control & auxiliary, wiring and lead-sheathed cables, Low Smoke Zero Halogen cables, and fire resistance cables, copper rods and wires, cable components and cable accessories.
Ducab has supplied electrical cables to a number of landmark projects in the UAE, including the Burj Khalifa, Dubai
Metro, Emirates Palace, Burj Al Arab, Atlantis the Palm and Yas Marina Circuit. With record sales of AED 5.1 billion for 2013, Ducab is a regional leader in the design, development, manufacture and marketing of copper and aluminum cable products for the defence, energy, industrial, construction, rail, specialty and nuclear energy sectors.
Ducab is an ISO 9001:2000 certified company and also has certification to the ISO 14001 Environmental
Management System and OHSAS 18001 Occupational Health and Safety issued by BASEC (British Approval Services for Cables). Ducab cables are also approved by the Loss Prevention Certificate Board (LPCB) and Lloyd's Register,
UK.
Earlier in 2014, in a joint venture with Senaat, Ducab announced the formation of Ducab Aluminium, a 50,000tpa aluminum rod mill. When complete, the new plant will manufacture Electrical Conductive (EC) grade aluminum alloy rods, wires, and bare overhead conductors. Environment-friendly processes will be employed within the mill, and liquid aluminum will be supplied from the EMAL smelter in Taweelah, Abu Dhabi. www.ducab.com
www.aeicables.com
For further information please contact:
Maryam Al Falasi
Ducab
+971 4 815 8888 maryam.alfalasi@ducab.com
Anit Kurian
ASDA’A Burson-Marsteller
+971 4 450 7600 anit.kurian@bm.com