Heartland Community College
Master Course Syllabus
Division name: Social and Business Sciences
Course Prefix and Number: BUSN 225
Course Title: Introduction to Sport Management
DATE PREPARED: December 9, 2008
DATE REVISED: January 26, 2009
PCS/CIP/ID NO.: 1.1 - 310504
IAI NO. (if available):
EFFECTIVE DATE OF FIRST CLASS: August 2009
CREDIT HOURS: 3
CONTACT HOURS: 3
LECTURE HOURS: 3
LABORATORY HOURS: 0
CATALOG DESCRIPTION (Include specific prerequisites):
This course is designed for students entering the sport and physical education profession where it
is critical to understand the theory and practice of ethical management principles in sport/fitness
organizations. These principles are applied to interscholastic, intercollegiate, international, and
professional organizations along with the health/fitness and community recreation industries.
TEXTBOOK(S):
Janet B. Parks, Jerome Quarterman, Lucie Thibault. (2007) Contemporary Sport
Management. 3rd Ed. Champaign, IL: Human Kinetics.
RELATIONSHIP TO ACADEMIC DEVELOPMENT PROGRAMS AND
TRANSFERABILITY:
Introduction to Sport Management fulfills 3 semester hours of elective credit for the A.A. and
A.S. degrees. It should transfer to most colleges and universities as an elective
course. However, since this course is not part of either the General Education Core Curriculum
or a baccalaureate major program described in the Illinois Articulation Initiative, students should
check with an academic advisor for information about its transferability to other institutions.
COURSE OBJECTIVES (Learning Outcomes):
Outcomes
Define Sport Management and
assess the significance of sport as an
international social institution.
Understand the desirable
professional skill and attitudes for
employment in Sport Management.
Describe the nature and scope of
professional opportunities in the
sport industry.
Explain a variety of functions that
sport managers typically perform.
Demonstrate an understanding of
theories associated with
management, leadership, and
organization behavior and how these
theories are applied in sport
enterprises.
Critically evaluate major challenges
confronting various segments of the
industry.
Explain the relevance of ethical,
legal, historical, sociological, and
psychological concepts to the
management of the sport.
Demonstrate an appreciation of
diversity via an inclusive approach to
human relations.
Examine trends and career
opportunities in Sport Management
and reflect on those opportunities in
relation to the student’s own values.
COURSE/LAB OUTLINE:
1.
2.
3.
4.
5.
6.
7.
Nature/Scope of Sport Industry
Intercollegiate Athletics
Professional Sport
Sport Tourism
Sport Marketing
Sport Consumer Behavior
Public Relations
General
Education
Outcomes
CT 2
CO 2
DI 4
Range of Assessment Methods
Writing assignments, exams,
projects, presentations, discussions,
quizzes.
Writing assignments, exams,
projects, presentations, discussions,
quizzes.
Writing assignments, exams,
projects, presentations, discussions,
quizzes.
Writing assignments, exams,
projects, presentations, discussions,
quizzes.
Writing assignments, exams,
projects, presentations, discussions,
quizzes.
CT 1
Writing assignments, exams,
projects, presentations, discussions,
quizzes.
Writing assignments, exams,
projects, presentations, discussions,
quizzes.
CO 5
Writing assignments, exams,
projects, presentations, discussions,
quizzes.
Writing assignments, exams,
projects, presentations, discussions,
quizzes.
DI 3
8. Finance, Economics, and Budgeting
9. Sport Facility and Event Management
10. Management Theory and Managerial Leadership
11. Legal Considerations and Ethical Challenges in Sport Management
12. Sociological Aspects of Sport
METHOD OF EVALUATION (Grading System):
The final grade in this course will be determined by the total points earned through completion of
selected activities from the following:
Writing Assignments
Exams
Projects*
Presentations**
Discussion
Quizzes
Min. – Max.
10% - 60%
0% - 60%
15% - 60%
15% - 60%
0% - 60%
0% - 60%
*Students will be assigned an individual project which will be assigned a minimum of 6 pages of
double-spaced text which will account for at least 15% of the final course grade.
**Students will be part of a group presentation/panel discussion that will be a minimum of 15
minutes which will account for at least 15% of the final course grade.
Letter grades will be based on the percentage of points earned in the course in accordance with
the following scale:
ABCDF-
90 – 100%
80 – 89%
70 – 79%
60 – 69%
59 – 0%
REQUIRED WRITING AND READING:
Students are assigned readings from the textbook, articles, and reference materials as indicated in
the Course Calendar.
All written assignments are designed to enhance the student’s writing skills and critical thinking
skills by analyzing concepts discussed in the course. All written assignments must be typed and
double-spaced.