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COPY Client: Visit England Date: 1st September 2015 Product: Northern Futures Version: FINAL Title: Sub-header (substantiation) copy ______________________________________________________________ INSPIRED LANDSCAPES GO A LITTLE FURTHER <Sub-header> Where spectacular landscapes create drama <Body copy> Go to Northern England where dramatic landscapes will move you. Just as they fuelled many a writer’s imagination, honed the lines of poets, and inspired artists for centuries. HANDS ON HISTORY GO A LITTLE FURTHER <Sub-header> To a proud region with a living history <Body copy> Go to Northern England where a warm welcome awaits. Visit spectacular stately homes, follow in the footsteps of pilgrims to saintly shrines, or conquer a legion of castles and ancient fortifications. MODERN NORTH GO A LITTLE FURTHER <Sub-header> See an historic city in a new light <Body copy> Go to Northern England where a new life has been breathed into a glorious region. Explore the vibrant cities and bustling towns that have emerged, along with unique shopping, dining and cultural experiences. GREAT WAYS TO SEE MORE GO A LITTLE FURTHER <Sub-head> Be transported through spectacular landscapes <Body copy> Go to Northern England and cruise through magnificent landscapes. Cycle from one dramatic coast to another or simply board a vintage train and go under your own steam. EAT WHERE IT’S MADE GO A LITTLE FURTHER <Sub-header> Where culinary masterpieces are created in a glorious region <Body copy> Go to Northern England and enjoy unique recipes that have been perfected over generations. LIVE EXPERIENCES GO A LITTLE FURTHER <Sub-header> To a lively region where exciting experiences play out all year <Body copy> Go to Northern England where amazing settings add to the thrill of this entertaining part of the world. INTERNATIONAL GO A LITTLE FURTHER <Sub-header - generic> New experiences await you in Northern England
