ICRM 2015 - 23rd International Colloquium on Relationship Marketing Hanken School of Economics, Helsinki, 15-17 September 2015 TITLE OF THE PAPER Authors’ names Authors’ Affiliations ABSTRACT Abstract text here. A maximum of 250 words. Keywords: HEADING 1 Body text. The whole text should preferably be no more than 2500 words (excluding references). In-text references APA style (e.g. Author & Author, 2015). Heading 2 Body text. Keep to two heading levels only. Figure 1: Text underneath the figure ICRM 2015 - 23rd International Colloquium on Relationship Marketing Hanken School of Economics, Helsinki, 15-17 September 2015 Table 1: Text above the table Tables Table font Preferably a line under table headings Use Georgia REFERENCES References APA style, e.g.: Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number(issue number), pages. http://dx.doi.org/xx.xxx/yyyyy