Mobile Xpress Messenger (MXM) - Mobile Opt-In Information
Each mobile signup campaign consists of two words sent via text message to the station assigned
short code.
 Unique Station Identifier (example: mix941, hot923, rock103)
 Second word must be: JOIN
xample: Text mix941 JOIN to 54321
Facts about your Unique Station Identifier
 To set your Unique Station Identifier (USI), please contact your Market Development Manager.
 USIs are restricted to one per station per short code.
 Your USI should be as short as possible and phonetically easy for listeners to understand on
air.
o Good Examples: Mix941, WWBR, Power1037
o Bad Examples: Lazer, Jammin, Movin
 It is possible that other stations sharing this short code may have chosen your primary choice.
Please have several options available in case your primary choice is not available.
 USI should stay constant unless you have a change in Call Letters, Frequency, or Positioner
Statement that may affect it.
If a user joins the club for the first time, a welcome message will be returned from the system
indicating they have been added.
If the mobile number the user sends is already subscribed, they will be returned a message from the
system notifying them they are already subscribed.
Listeners can text in to a keyword or message to your station without becoming a member of your
database. They accomplish this by using your USI and KEYWORD/PHRASE. Example: Text mix941
taco to 54321, or Text mix941 play more green day to 54321. They will only receive the (optional)
Auto-Reply and not be registered to your database.
Important Facts on your Database
 Listeners who subscribe via the mobile signup will contain very limited data in your system
database
o Listener only exist as a mobile phone number
 There is not a method for a listener to update the account with their name, age,
address, etc.
o If a listener attempts to sign up on your website after using mobile signup, they will be
told they are already registered
 In order to signup online, they would need to opt out of their current
subscription by texting “STOP” to the station short code.