Dear Conference Attendee,
We would like to personally welcome you to the 5th annual International Vision Conference. It’s an
exciting time for us as we add new programs being responsive to your needs. OD Excellence (ODX) is
aware of the many changes occurring in health care and the new ICD 10 regulations. At this conference
we will continue to bring the best team together in forums like this to make sure your practice remains at
the cutting edge.
We would like to share with you what you can expect at the 2015 International Vision Conference.
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19 hours of “COPE” approved education for doctors
14 hours of Office Manager education leading to certification
14 hours of staff training
Coaching Sessions by leading consultants
Exhibitors delivering unmatched savings
Social events sponsored by our exhibitors
Networking with your peers in beautiful San Diego where the weather is always near perfect
during summer.
Let us give you a brief update on where we are going.
We are transforming the tools we offer to you so you can test your staff, hire, and train to improve operations.
We have added the tools to take managed care to levels that will make it easier for you to deliver quality eye
care. We have added more courses to our CE programs that are the very latest on practice management and
clinical. We are very proud of where we are today and excited about where we are headed.
This Conference will bring together experts and scientists from academia and industry to address significant
problems, current developments, planned research directions and challenges which will be presented by our
educational team.
We have been joined by our European and Asian colleagues from all over the world. In the past years our
Annual Conference has happily become a truly international event. We are certain that this 2015 IVC will
witness an even greater International presence, something from which we will all benefit.
ODX is your host at the IVC so please let any of us know what we can do to enhance your experience.
A special thank you to each of you,
Jerry Lieblein, OD, CEO
jlieblein@odexcellence.com
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Jerry Sude, OD, Chairman
Page 2
TABLE OF CONTENTS
Conference Agenda .............................................................................................................................................................. 4
THURSDAY, August 27, 2015........................................................................................................................................ 4
FRIDAY, August 28, 2015 ............................................................................................................................................... 4
SATURDAY, August 29, 2015 ........................................................................................................................................ 4
**Coaching Sessions (Open to doctors and management only) ....................................................................................... 4
Pricing Information ............................................................................................................................................................... 5
Registration Information ...................................................................................................................................................... 7
OD Excellence Practice of the Year .................................................................................................................................. 8
Doctor and Office Staff Education Information ............................................................................................................... 9
Doctor Education Schedule ............................................................................................................................................... 10
Staff Education Schedule .................................................................................................................................................. 12
Faculty Background ............................................................................................................................................................ 14
Jerome Lieblein, O.D..................................................................................................................................................... 14
Jerome Sude, O.D. ......................................................................................................................................................... 14
John A. McGreal Jr., O.D. ............................................................................................................................................. 15
John W. Lahr, O.D., FAAO ............................................................................................................................................. 15
Valerie A. L. Manso, ABOC, FNAO ................................................................................................................................ 16
Jay Binkowitz .................................................................................................................................................................. 17
Richard E. Castillo, OD, DO........................................................................................................................................... 17
Bob Schultz ...................................................................................................................................................................... 18
Jon Weeding .................................................................................................................................................................... 18
Stephen Farebrother ...................................................................................................................................................... 19
Rebecca Johnson ............................................................................................................................................................ 19
Dr. Nathan Lighthizer, OD ............................................................................................................................................. 19
Mike Della Pesca, ABOM ................................................................................................................................................ 20
President of Quantum Optical ........................................................................................................................................... 20
Jameson M. Rynerson, MD ............................................................................................................................................. 20
Meeting Room Floor Plan ................................................................................................................................................... 22
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 3
Conference Agenda
THURSDAY, August 27, 2015
11:00 AM
-
6:00 PM
Registration
1:00 PM
-
6:00 PM
Education Classes
6:00 PM
-
8:00 PM
Exhibit Hall Hours
6:00 PM
-
7:30 PM
Welcome Reception in Exhibit Hall
Grand Foyer
Grand B
Grand C-D
FRIDAY, August 28, 2015
8:00 AM
-
6:00 PM
Registration
7:30 AM
-
8:30 AM
Coaching Sessions**
9:00 AM
-
12:00 PM
Education Classes
12:00 PM
-
2:00 PM
Lunch in Exhibit Hall
2:00PM
-
6:00 PM
Education Classes
6:00 PM
-
8:00 PM
Reception with Food Stations in Exhibit Hall
Grand Foyer
Grand C-D
Grand C-D
SATURDAY, August 29, 2015
8:00 AM
-
6:00 PM
Registration
7:30 PM
-
8:30 AM
Coaching Sessions**
9:00 AM
-
12:00 PM
Education Classes
12:00 PM
-
2:00 PM
Lunch in Exhibit Hall
2:00PM
-
6:00 PM
Education Classes
Grand Foyer
Grand C-D
See Individual Doctors Schedule on page 10 and Staff Schedules on page 12.
**Coaching Sessions (Open to doctors and management only)
Limited seating available – Coaching Sessions will be first come, first serve - advance sign-up required.
Coaching Sessions have been expanded for this conference – each session will be one hour and will be held in a private meeting area
FRIDAY 7:30 AM – 8:30 AM:
PRACTICE MANAGEMENT– LED BY, DR. SAM QUINTERO (America Cup
HEALTHCARE REFORM – LED BY, DR. JIM GRUE (America Cup B)
CODING AND BILLING– LED BY, DR. JOHN MCGREAL (America Cup C)
INSURANCE PLANS– LED BY, DR. JOHN LAHR ((America Cup D))
PRACTICE ACQUISITIONS - LED BY, GARY WARE (Mission C))
SATURDAY 7:30 am - 8:30 AM:
COMPLIANCE ISSUES – LED BY, JON WEEDING (America Cup A)
HEALTHCARE REFORM LED BY, DR. JIM GRUE (America Cup B)
OPERATIONS - LED BY, DR. JERRY SUDE (America Cup C)
OCULAR NUTRITION LED BY, DR. JEFFERY ANSHEL (America Cup D)
FINANCES – LED BY, BOB SCHULTZ (Mission C)
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 4
Pricing Information
ODX Affiliate (D) Member Registration ($1,390.00 Value) is FREE and includes:
Credit for up to 1 night stay at the Manchester Grand Hyatt in San Diego, Ca.
Admission to Thursday Welcome Cocktail Reception with Guest
Admission to Friday Cocktail Reception with Guest
Coaching Sessions**
Admission to Exhibit Hall (includes Lunch Fri/Sat and includes a guest)
All Education Classes
$280
$100
$160
$100
$240
$510
To qualify for the free Affiliate (D) Member registration package, you must be a paying Affiliate Member of OD
Excellence at least three months prior to the conference or have paid for a minimum of three months dues prior to
the start of the conference. Members must be in good standing or have payment arrangements approved by
the ODX Finance Department prior to receiving the benefits of the free package.
ODX Affiliate (DS) Member Registration ($860.00 Value) is $550.00 and includes:
Admission to Thursday Welcome Cocktail Reception, no guest
Admission to Friday Cocktail Reception, no guest
Coaching Sessions**
Admission to Exhibit Hall (includes Lunch Fri/Sat, no guest)
All Education Classes
$50
$80
$100
$120
$510
To qualify for the $330 discounted Affiliate (DS) Member registration package, you must be a paying Affiliate DS
Member of OD Excellence at least three months prior to the conference or have paid for a minimum of three months
dues prior to the start of the conference. Members must be in good standing or have payment arrangements
approved by the ODX Finance Department prior to receiving the benefits of the free package.
ODX Associate (E) Member Registration Package ($860.00 Value) is $460.00 and includes:
Admission to Thursday Welcome Cocktail Reception, no guest
Admission to Friday Cocktail Reception, no guest
Coaching Sessions**
Admission to Exhibit Hall (includes Lunch Fri/Sat), no guest
All Education Classes
$50
$80
$100
$120
$510
To qualify for the $400.00 discounted Associate (E) Member registration package, you must be a paying Associate
Member of OD Excellence at least three months prior to the conference or have paid a minimum of three months
dues prior to the start of the conference. Members must be in good standing or have payment arrangements
approved by the ODX Finance Department prior to receiving the benefits of the free package.
ODX D.E. Member Registration Package employed by Affiliate (D), ($860.00 Value) is $460.00 and
includes:
Admission to Thursday Welcome Cocktail Reception, no guest
Admission to Friday Cocktail Reception, no guest
Coaching Sessions**
Admission to Exhibit Hall (includes Lunch Fri/Sat), no guest
All Education Classes
$50
$80
$100
$120
$510
To qualify for the $400.00 discounted D.E. registration package, you must be a D.E. Member of OD Excellence at least
three months prior to the conference. Main members must be in good standing or have payment arrangements
approved by the ODX Finance Department prior to receiving the benefits of the free package.
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 5
ODX DES Member Registration Package employed by Affiliate (DS) member ($860.00 Value) is $600.00 and
includes:
Admission to Thursday Welcome Cocktail Reception, no guest
Admission to Friday Cocktail Reception, no guest
Coaching Sessions**
Admission to Exhibit Hall (includes Lunch Fri/Sat), no guest
All Education Classes
$50
$80
$100
$120
$510
To qualify for the $260.00 discounted DES registration package, you must be a DES Member of OD Excellence
at least three months prior to the conference. Main members must be in good standing or have payment
arrangements approved by the ODX Finance Department prior to receiving the benefits of the free package.
Non-Member Registration Package with no guest ($860.00 value) is $600.00 and includes:
Coaching Sessions**
Admission to Exhibit Hall (includes Lunch Fri/Sat, no guest)
Admission to Thursday Welcome Cocktail Reception
Admission to Friday Cocktail Reception
All Education Classes
$100
$120
$50
$80
$510
After 07/31 cost is $860
Education Only (Exhibit Hall and meals not included):
All Thursday Education Classes
All Friday Education Classes
All Saturday Education Classes
All Education Classes
$110
$200
$200
$510
Office Staff Registration Package ($550.00 Value) is $275.00 (50% off) and includes:
Admission to Thursday Welcome Cocktail Reception
Admission to Friday Cocktail Reception
Admission to Exhibit Hall (includes Lunch Fri/Sat)
All Staff Education Classes
$50
$80
$120
$300
Office Manager Certification Course (Full 2-day program) $700.00 Value is $350.00 (50% off) if attending with a
doctor and includes:
Admission to Thursday Welcome Cocktail Reception
Admission to Friday Cocktail Reception
Admission to Exhibit Hall (includes Lunch Fri/Sat)
OMCC Program
$50
$80
$120
$450
Guest badges available at registration booth only
**Coaching is open to Doctors and staff management only
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 6
Registration Information
Please access online registration by clicking on the “Registration” link on the IVC web site at http://ivisionconf.org.
Student Registration
ODX supports students working to enter our profession! Student Registration is complimentary for active, full-time
optometry students, if you register no later than July 15, 2015. Student registration applies to students currently attending
optometry school or those enrolled for the following semester. Space is limited. Registration will be accepted on a
first-come, first-serve basis. There is no guarantee of space availability after July 15, 2015
Note: Student Registration does not include any meal function or Exhibit Hall. Meal functions with Exhibit Hall admission
can be purchased separately.
Cancellation/Refund Policy
ALL CANCELLATIONS MUST BE SUBMITTED IN WRITING. All cancellations and requests for refunds must be sent to
johanna@ivisionconf.org no later than July 31, 2015. A full refund minus a $50 administrative fee will be provided for
cancellations received on or before July 31, 2015. A 50% refund will be provided for cancellations received between July 1,
2015 and August 10, 2015. No refunds will be given after August 15, 2015.
Substitutions are allowed. Please contact the IVC Coordinator at johanna@ivisionconf.org with substitution information.
Please Note: No refunds will be provided for “No-shows.”
Hotel Accommodations
We have secured a block of rooms at The Manchester Grand Hyatt Hotel in San Diego. To make your reservations, please
click on the “Housing” link on the IVC web site at http://ivisionconf.org.
It is recommended that reservations be made as early as possible due to limited space. We have negotiated a special rate
for conference attendees only should they wish to extend their stay. The rate will be at $249.00 night + applicable taxes (3Day Pre/Post event upon availability).
Registration Questions?
Contact the ODX/IVC Office toll-free at 855-2011-ODX (855-201-1639)or e-mail johanna@ivisionconf.org
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 7
OD Excellence Practice of the Year
The International Vision Conference includes optometric professionals from all across the world. Many attendees are also
members of the OD Excellence Practice Management program. At the IVC, we recognize the achievements of one of our
ODX Members as the OD Excellence Practice of the Year, sponsored by VSP Global.
The award distinguishes the practice that utilizes the ODX tools available to increase their practice top line while
decreasing their cost of goods
Other qualifications for this award include having a thirst for continued knowledge and taking advantage of the wealth of
educational classes offered while building a firm foundation with the medical model while utilizing the practice
management tools available.
In 2012, OD Excellence and VSP Global recognized its first Practice of the Year Award, earned by Dr. Stephen Hedges
of Hedges Family Eyecare, who was able to achieve a 37% increase in his top-line by being a member of ODX.
In 2013 OD Excellence and VSP Global recognized Dr. Najib Albina of The Eye Care Center in Chicago, Illinois. Dr. Albina
used the tools ODX provides as part of his membership to understand billing and coding, how to market properly using a
“call to action” approach, and most importantly, training staff to interact and educate patients in a friendly and empathetic
manner. Dr. Albina also achieved 36% growth.
In 2014, OD Excellence and VSP Global recognized Dr. Majal Hajali with her husband who owns a practice and lives in
Elgin, IL. They have been a part of OD Excellence for over a year and she has been able to increase her gross revenue
by over 21%. OD Excellence has helped her reduce her Cost of Goods through vendor relationships and also caught up
on Health Care Reform topics such as participating in a local ACE.
Please contact yliu@odexcellence.com for a nomination application or any questions regarding the
2015 Practice of the Year award.
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 8
Doctor and Office Staff Education Information
Doctor Educational Information
You must be in attendance for 50 minutes per class to receive COPE Continuing Education Credits.
The ODX courses will be submitted to COPE for consideration of Continuing Education Credit approval. Most State Boards
of Optometry now accept COPE approved courses. For specific State Board of Optometry license rules and regulations
pertaining to the COPE acceptance, please contact your State Board directly. COPE approved courses are accredited in
Canada.
Courses fill up quickly, so we recommend that you register early to secure your seat.
Note: All optometrists are required to provide their ARBO/OE Tracker number for COPE when registering for continuing
education courses.
OE Tracker Number
If you do not know or have not been issued an OE tracker number go to https://www.arbo.org/oetracker_lookup.php to
retrieve your number.
Educational Information
In the conference package you receive after registration, you will receive the attendance form for all of the Continuing
Education classes. At the conclusion of each class, a Student Ambassador will be located at the exit to confirm your
attendance. Additional instructions and information will be provided at the Conference. There will be 19 hours of Doctor
education, 14 hours of staff education, and 14 hours of Office Manager Certification (ABO and CPC pending).
Thank you! We look forward to seeing you in San Diego!
International Vision Conference sponsor OD Excellence
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 9
Doctor Education Schedule
THURSDAY, August 28, 2015
A DAY OF HEALTH CARE REFORM
All sessions are in Grand B except where noted
1:00 PM
–
1:05 PM
Jerry Lieblein, OD
Welcome to the 2015 IVC
1:05 PM
–
2:45 PM
Jim Grue, OD, COPE# 23439-GO
What the Successful Optometric Practice Looks Like Under Health Care Reform
2:45 PM
–
3:05 PM
Break Grand Foyer
3:05 PM
–
3:15 PM
Current Trends
VSP
3:15 PM
–
John McGreal, OD, COPE # 41916-PM
4:05 PM
The New ICD-10 Codes
4:05 PM
–
4:55 PM
5:00 PM
–
6:00 PM
Jon Weeding, COPE # 43444-PM
Healthcare Reform and the Impact on Optometry Compliance, Medicare Advantage and Accountable Care
Organizations
Panel Q & A on Health Care Reform
Dr. Jim Grue, Dr. John McGreal and John Weeding - Moderator: Dr. Jerry Sude, OD
Q&A
FRIDAY, August 28, 2015
All sessions are in Grand B except where noted
7:30 AM
–
8:30 AM
Dr. Sam Quintero: Practice Management Care, Dr. John McGreal: Coding & Billing,
Dr. Jim Grue: Healthcare Reform, Dr. John Lahr: Insurance Plans and Gary Ware, Practice Acquisitions
Coaching Sessions
8:50 PM
–
Rooms: Americas Cup A-B-C-D, Ocean Beach
Current Trends
9:00 AM
TBD
9:00 AM
–
John McGreal, OD, COPE# 39636-SD
10:45 AM
SECO 2014 Presents: Laboratory Medicine for Optometry
10:45 AM
–
Break
11:05 AM
Grand Foyer
11:05 AM
–
12:00 AM
John McGreal, OD, COPE# (TBD)
Medical
12:00 PM
–
2:00 PM
2:00 PM
–
2:25 PM
Lunch Exhibit Hall, Grand C-D
Practice of the Year Award
Introduction of Staff and Student Volunteers
2:25 PM
–
4:05 PM
Richard Castillo, OD, DO COPE # 44480-AS
Dry Eye-related Ocular Surface Disease or Something Worse
4:05 PM
–
4:20 PM
4:20 PM
–
4:30 PM
Break Grand Foyer
Current Trends
Zeiss Vision
4:30 PM
–
5:20 PM
Jeffery Anshel, OD, COPE # 43652-PS
Macular Pigment and Ocular Health: Carotenoids, Colors and Visual Clarity
5:20 PM
–
Q & A Panel: Drs. McGreal, Castillo and Anshel
6:00 PM
Moderator: Dr. Jerry Sude. OD
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 10
SATURDAY, August 29, 2015
All sessions are in Grand B except where noted
7:30 AM
–
8:30 AM
Dr. Jon Weeding: Compliance Issues, Dr. Jim Grue: Health Care Reform,
Dr. Jerry Sude: Operations, Dr. Jeffery Anshel: Ocular Nutrition and Bob Schultz: Finances
Coaching Sessions
8:50 AM
–
Rooms: Americas Cup A-B-C-D-, Ocean Beach
Current Trends
9:00 AM
PFO Global
9:00 AM
–
10:40 AM
10:40 AM
–
11:10 AM
11:10AM
–
12:00 PM
12:00 PM
–
2:00 PM
2:00 PM
–
2:10 PM
Jim Rynerson, MD COPE# 44287- AS
A Paradigm Shift in the Understanding and Treatment of Blepharitis
Break Grand Foyer
Bob Schultz, COPE ID# 44407-PM
Tough Questions to Ask Yourself
Lunch Exhibit Hall
Current Trends
Alcon
2:10 PM
–
3:50 PM
Nathan Lighthizer, OD COPE # 41975-PD
VEP,ERG,PERG,MFERG,EOG Electrodiagnostics Alphabet Soup
3:50 PM
–
4:10 PM
4:10 PM
–
4:20 PM
Break Grand Foyer
Current Trends
PRN International
4:20 PM
–
5:10 PM
Jeffery Anshel, OD COPE# 37026-SD
Diabesity and Ocular Health
5:10 PM
–
6:00 PM
Q & A Panel: Dr. Jim Rynerson, Dr. Jeffery Anshel and Bob Schultz
Moderator: Dr. Jerry Sude
Total hours = 19 (Medical = 13 hrs, Practice Management = 6 hrs)
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 11
Staff Education Schedule
FRIDAY, August 28, 2015
Valerie Manso
9:00 AM
–
6:00 PM
Excellence in Management Certification Program – All day program
Mission Beach A-B
Track 1 - Pinnacle Program – Day 1 of 2
Track 2 - General Staff Education
Solana Beach A-B
America's Cup A-B
Breakout Sessions
Mike Della Pesca
9:00 AM
–
Jay Binkowitz
Hands-on workshop for Optical and Dispensing
Obstacles and Solutions Uncovered
10:50 AM
ABO & AOA
Solana Beach A-B
10:50 AM
–
America's Cup A-B
Break
11:10 AM
Mission Beach Foyer
Mike Della Pesca
11:10 AM
–
Stephen Farebrother
Hands-on workshop for Optical and Dispensing
Navigating Patient Conflicts
12:00 PM
ABO, NCLE & AOA
Solana Beach A-B
12:00 PM
–
America's Cup A-B
Lunch
Exhibit Hall Grand C-D
2:00 PM
Mike Della Pesca
2:00 PM
–
2:50 PM
Stephen Farebrother
Giving and Receiving Effective Feedback
Hands-on workshop for Optical and Dispensing
ABO, NCLE & AOA
Solana Beach A-B
2:50 PM
–
America's Cup A-B
Break
3:05 PM
Mission Beach Foyer
Mike Della Pesca
3:05 PM
–
Hands-on workshop for Optical and Dispensing
Rebecca Johnson
Exceeding Patient Expectations
4:00 PM
ABO & AOA
Solana Beach A-B
Mike Della Pesca
4:00 PM
–
Hands-on workshop for Optical and Dispensing
America's Cup A-B
Rebecca Johnson
Optical Math Made Easy
5:00 PM
AOA
Solana Beach A-B
Mike Della Pesca
5:00 PM
–
6:00 PM
Hands-on workshop for Optical and Dispensing
Solana Beach A-B
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
America's Cup A-B
Valerie Manso, Stephen Farebrother, Rebecca
Johnson
Panel Discussion: Overcoming Everyday Challenges in
Your Business. ABO
America's Cup A-B
Page 12
SATURDAY, August 29, 2015
Valerie Manso
9:00 AM
–
Excellence in Management Certification Program – All day program
6:00 PM
Mission Beach A-B
Track 1 - Pinnacle Program (continued) Day 2
Track 2 - General Staff Education
Solana Beach A-B
America's Cup A-B
Breakout Sessions
Mike Della Pesca
9:00 AM
–
Jay Binkowitz
Hands-on workshop for Optical and Dispensing
Maximizing Your Frame Board Revenue
10:50 AM
ABO & AOA
Solana Beach A-B
10:50 AM
–
America's Cup A-B
Break
Mission Beach Foyer
11:05 AM
Mike Della Pesca
11:05 AM
–
Stephen Farebrother
Hands-on workshop for Optical and Dispensing
Leading Across Multiple Generations
12:00 PM
ABO, NCLE & AOA
Solana Beach A-B
12:00 PM
–
America's Cup A-B
Lunch
Exhibit Hall Grand C-D
2:00 PM
Mike Della Pesca
2:00 PM
–
Rebecca Johnson
Hands-on workshop for Optical and Dispensing
Releasing Your Inner Champion
3:40 PM
ABO & AOA
Solana Beach A-B
3:40 PM
–
America's Cup A-B
Break
Mission Beach Foyer
4:00 PM
Mike Della Pesca
4:00 PM
–
Valerie Manso, The Science of Blue Light –
Protecting Your Patients in a Digital Age
Hands-on workshop for Optical and Dispensing
5:00 PM
ABO, NCLE, AOA
Solana Beach A-B
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
America's Cup A-B
Page 13
Faculty Background
We are excited to introduce our distinguished 2015 International Vision Conference Faculty:
Jerome Lieblein, O.D.
Chief Executive Officer, OD Excellence
Dr. Lieblein is the Chief Executive Officer of OD Excellence, LLC, and is a consultant in
practice management and meeting planning, and author of 92 published articles. He is
currently Executive Director and Facilitator of the American Society of Eye Care
Specialists, a collaborative vision care business group. Previously he was Optometrist and
Senior Partner in a California private practice. Dr. Lieblein is a Past President of the
International Association of State Boards, Past Chairman of the Contact Lens Division of
the American Optometric Association, and Past President of the California Optometric
Association. He was the Eye Doctor of the Year for California in 1989, and was elected to
be one of 100 Doctors in the United States to sit on a National Health panel called
“National Association of Practitioners.”
Jerome Sude, O.D.
Chairman, OD Excellence
Dr. Sude is Chairman of OD Excellence, LLC, and has extensive experience in establishing
multiple optometric sites, including developing one of the largest
optometric/ophthalmologic small chains in the U.S. He is an international author, and has
been a practice management speaker to several contact lens companies. Dr. Sude is former
Midwest Medical Director for Sauflon. Currently he is EVP of the Novus Clinic, a
multidimensional group of optometrists and ophthalmologists. He is a Past President of the
American Society of Eyecare Specialists and a former President of the Summit County
Optometric Society.
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 14
Jim Grue, O.D.
Director of Health Policy Integration for OD Excellence
Dr. Jim Grue joined EMRlogic in 2006, specializing in the development of software as a
clinical solution that would exceed health care reform and pay-for-performance standards
and is now their VP Clinical Outcomes & Connected Care.
Retired from full-time practice, he has been an avid observer of all that happens in
Washington pertaining to health care, and eye care in particular. Jim is a frequent speaker
on health care reform and its implications for eye care. He is generally considered one of
the significant thought leaders of the eye care profession. Dr. Grue is a graduate of the
Pennsylvania College of Optometry.
John A. McGreal Jr., O.D.
Director of Professional Education, OD Excellence
Dr. McGreal is a graduate of Albright College and the Pennsylvania College of Optometry.
He was Chief of Eye Services at Greater Atlantic Health service in Philadelphia, where he
also had a private practice. He was a founding partner in Vision Care Consultants, a
managed eye care company in Pennsylvania. He was Center Director and Vice President for
Vision America Incorporated for seven years. Currently, he is Director of the Missouri Eye
Associates, a medical and surgical private practice in St. Louis. He is adjunct faculty at the
University of California, Berkeley School of Optometry, the Pennsylvania College of
Optometry and the University of Missouri. He is internationally recognized for his
educational endeavors. Dr. McGreal served on the continuing education committee for the North Central
States Optometric Council and is past member of the Congress continuing education subcommittee of the
American Optometric Association. He is a clinical examiner for the National Board of Examiners in
Optometry; he was the 42nd Peter’s Memorial Lecturer at the University of California; and the Nussenblatt
Lecturer at the University of Houston in 2004. Dr. McGreal was the 1998 Missouri Optometrist of the Year,
and the 2005 University Of Missouri School Of Optometry Educator of the Year.
John W. Lahr, O.D., FAAO
Board Member, OD Excellence
Dr. Lahr received his Doctor of Optometry degree from the Indiana University School of
Optometry in 1974. He was the founder of The Eye Clinics, a five-office primary eye care
group practice in East Central Minnesota. In 1984, Dr. Lahr integrated his practices with
ophthalmology and began providing his patients with co-managed care while developing
care models with several ophthalmologists. He was an original member of the Clinical
Practice Guidelines Committee of AOA to develop practice standards and protocols for the
profession. Dr. Lahr served as AOA’s first representative to the American Medical
Association’s CPT coding committee while serving on the Eye Care Benefits Center. He is a
Past President of the Minnesota Optometric Association and was the MOA Optometrist of the Year in 1989.
Over the past decade, Dr. Lahr has worked closely with ophthalmic and optical corporate entities including
Allergan, AMO, Bausch + Lomb, Biosyntrx, EyeMed Vision Care, Nordic Naturals and Oasis Medical.
© 2015 Copyright OD Excellence, LLC – All Rights Reserved
Page 15
Jeffrey R. Anshel, OD, FAAO
President, Ocular Nutrition Society
Dr. Jeffrey Anshel is a 1975 graduate from the Illinois College of Optometry. He has written
numerous articles and six books regarding nutritional influences on vision and computer vision
concerns. Dr. Anshel is the principal of Corporate Vision Consulting, where he addresses the
issues surrounding visual demands while working with computers. He lectures nationally to
eye care providers on nutrition topics. Dr. Anshel is a Fellow of the American Academy of
Optometry and Founder of the Ocular Nutrition Society. He maintains a private practice in
Encinitas, CA.
Valerie A. L. Manso, ABOC, FNAO
RVP, VSP and President, Manso Management Resources, Inc. Director of Staff Education
for OD Excellence
Valerie is the President of Manso Management Resources, Inc., a training and development
company specializing in the ophthalmic industry. Additionally Valerie is Vice President of Sales
and Education for BluTech Lenses and Director of Staff Education for OD Excellence.
As a 40+ year veteran of the optical industry Valerie brings a wealth of expertise to her
current role. Her experiences include 14 years in retail fulfilling such functions as, Store
Manager, District Manager, National Operations Coordinator, National Training and
Development Manager, and Director of Retail Operations for a 60-store retail chain.
Valerie has developed programs for, and lectured at every major eye care industry conference including,
Optifair, Vision Expo East and West, EyeQuest, SESDO, NECO, OAA, OLA, SECO and many more.
When Sola Optical USA Inc. decided to aggressively grow their all-important premium spectacle lens business,
they called on Valerie to join their management team as Director of Lens Consultants in April 1988. During her
5- year tenure with Sola, Valerie created, developed and managed the most successful detail force in the
ophthalmic spectacle lens industry. Her growth and development continued during her Sola years with
promotions to Director of National Accounts, and Director of Account Management, Training and Development.
In 1992 Valerie started Manso Management Resources Inc., a consulting company focused on training,
business development and organizational development within the ophthalmic industry. Valerie's skills and
experiences are used with a variety of clients such as, OfficeMate Software Solutions, Optical Dynamics,
Detroit Optometric Centers, Insight Optical, Cohen’s Fashion Optical, Sterling Optical, New York Eye, Alcon
Laboratories, WalMart Stores, Inc., Kaiser Permanente, Younger Optics, Safilo USA, Signet Armorlite, Eyecare
Business Magazine, Vision Expo (East and West), Vision Care Product News, Optometric Management
Magazine and many more.
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Jay Binkowitz
Optometric Business Consultant President of GPN
Over the last 30 years Mr. Binkowitz has had extensive experience in retail operations,
merchandising & marketing, manufacturing & distribution, technology development, national
sales, and on site interactive consulting. Over the last ten years he has dedicated his time and
resources to developing lectures and workshops at major industry events and has published
numerous articles and videos for key industry publications. With the development of GPN he
has created a unique support company to strengthen independent practitioners with new
business management tools and processes. Mr. Binkowitz has and continues to develop
critical information and philosophies to support and strengthen the goals of independents while working
collaboratively with consultants, MBA’s and leading business owners.
Richard E. Castillo, OD, DO
Assistant Dean and Professor at Northeastern State University
Richard E. Castillo, OD, DO is a graduate of the Oklahoma College of Optometry at
Northeastern State University, and the Oklahoma State University College of Osteopathic
Medicine. He completed a medical/surgical internship and a residency in ophthalmology at
the OSU Medical Center in Tulsa, OK where he served as chief resident. Dr. Castillo has been
NSU-OCO’s principle surgeon and consulting ophthalmologist since 1997. He holds the rank of
professor and assistant dean. He is the author of several textbook chapters, has severed on
numerous committees for the National Board of Examiners in Optometry and is the current
chair of the National Commission on Vision and Health, and a member of the Oklahoma Medical Reserve
Corps. Dr. Castillo has led extensive lectures, nationally, and internationally on matters pertaining to
advanced practice optometry.
Sam Quintero, O.D., FAAO, Diplomate, American Board of Optometry
Associate Professor University Of Houston College of Optometry
Dr. Sam Quintero received his optometric training at the University Of Houston College Of
Optometry. After receiving his doctorate in 1972, he joined the faculty of the University of
Houston College of Optometry. Dr. Quintero served as the Chair of the Department of
Clinical Sciences at the University of Houston College of Optometry from 2004 to 2008.
He is certified as a Therapeutic Optometrist and his interests and areas of teaching include
contact lens practice, diagnosis and management of ocular disease and laser and other
refractive procedures, refractive anomalies, practice management, critical thinking and
clinical techniques.
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Dr. Quintero is a Fellow of the American Academy of Optometry and has served as Chair of the Section on
Optometric Education for the American Academy of Optometry. He is Vice Chair of the Association of
Practice Management Educators. He is a member of the Texas Optometric Association and also a member of
the American Optometric Association. He has served on several task forces for the Association of Schools
and Colleges of Optometry (ASCO).
He has been recognized for his contributions to education by the Texas Optometric Association having
received the Educator of the Year Award in 2005. He was also recognized for his contributions to the
American Academy of Optometry, receiving the Eminent Service Award in 1998.
In addition to his academic interests, Dr. Quintero maintains an active private practice in Houston, Texas. In
2011, he successfully fulfilled the requirements as Diplomate of the American Board of Optometry and is
active in maintaining his Diplomate status.
Bob Schultz
President and CEO, Vision One Credit Union
With over 25 years of experience in commercial banking across the U.S., Mr. Bob Schultz
specializes in relationship banking for the small to medium sized business entrepreneur. He
joined Vision One Credit Union (VOCU) as President and CEO in 2000.
As a non-profit financial institution owned by independent optometry, Vision One Credit
Union is focused on the health and financial success of private optometric practices. Under
Bob’s direction, VOCU develops loan and deposit programs to help ODs enter practice
ownership, build wealth and achieve retirement goals. VOCU offers practice financing and deposit services;
specializing in practice acquisition, equipment, remodel / relocation loans as well as high yield depository
accounts.
Jon Weeding
Founder and President, CS Eye
Jon started CS EYE in 2004 and has helped over 600 practices in 40 states realize enhanced
compliance and increased profitability. He has 20+ years of business and medical industry
experience. An innovative entrepreneur, he built Microsurgery Distributing Inc. into one of
the largest ear, nose and throat distributorships in the country before transitioning to the
eye care industry. Mobile Diagnostics, Inc., a mobile glaucoma scanning company was built
into a leading regional provider prior to Midwest Surgical Services, a subsidiary of TLC
Vision, acquiring the company in 2005. He is a proven business strategist and has an
extensive background in practice building and working with Medicare and Third Party
Providers.
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Stephen Farebrother
National Training Manager, VSP Vision Care, Strategic Eyecare Partnerships
Mr. Farebrother has 23 years’ experience in the insurance industry. His last 12 years have been
with VSP Vision Care, developing and facilitating training both for VSP staff and VSP panel
doctors and their staff. During the last 2 years Stephen has specifically focused on Eye Care
Providers and their staff. Stephen has received training certifications from California State
University, Sacramento and Zenger Miller Corporation and brings a wealth of knowledge and
humor to his training programs.
Rebecca Johnson
Executive Director of Business Services, GPN
Rebecca Johnson is an enthusiastic and motivational ophthalmic staff trainer, a nationally
recognized speaker and the Executive Director of Business Services for GPN.
She has
been honored as a recipient of American Optometric Association Paraoptometric Special
Service Award and Vision Monday's "Most Influential Women in Optical". Rebecca also is a
regular columnist for Administrative Eyecare, Optometric Management, and INVISION
Magazine.
Dr. Nathan Lighthizer, OD
Oklahoma College of Optometry as the Chief of Specialty Care Clinics and the Chief of
Electrodiagnostics Clinic
Dr. Nathan Lighthizer is a 2009 graduate of Pacific University College of Optometry. Upon
graduation, he completed a residency in Family Practice Optometry with an emphasis in
Ocular Disease through Northeastern State University Oklahoma College of Optometry. Dr.
Lighthizer has since joined the faculty at the Oklahoma College of Optometry and serves as
the Chief of Specialty Care Clinics and the Chief of Electrodiagnostics Clinic.
He lectures nationally on numerous topics, most notably on advanced ophthalmic procedures,
electrodiagnostics, and ocular disease.
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Mike Della Pesca, ABOM
President of Quantum Optical
As president of Quantum Optical, Michael is a pioneer in the field of e-learning and education
for eye care professionals. He is the creator and chief architect of the highly acclaimed
Internet platform, www.quantumoptical.com, which provides continuing education credits
online to certified and licensed ophthalmic professionals worldwide.
Michael, a practicing licensed optician in New Jersey, was an instructor at his alma mater
(Essex County College) where he taught for 12 years in the Vision Care Technology department. He has hosted
and lectured at hundreds of conferences, both nationally and internationally. Thousands of individuals have
enjoyed his unique and entertaining style of presenting topics such as general optics, advanced optics,
eyewear fabrication, dispensing and sales techniques, lab / dispensary management, customer service and
marketing strategies.
Michael currently provides educational consulting services to a wide array of industry vendors and corporate
clients who are Powered By Quantum™ and offers customized in-house staff training solutions to eye care
practices that require a more personalized approach to staff excellence.
Jameson M. Rynerson, MD
CEO of BlephEx
Dr James Rynerson received his medical degree from University of Louisville in 1990 and
went on to complete an ophthalmology residency at LSU in Shreveport. After being in private
practice for 17 years with an emphasis on LASIK and cataract surgery, Dr Rynerson became
convinced that eye doctors could much more effectively treat blepharitis and dry eye, if they
only had a tool that allowed for a complete exfoliation of the inflammatory biofilm on the lid
margins of these patients.
In 2011, Dr Rynerson began to devote his full attention to bringing just such a device to the
market, for the benefit of the millions of patients worldwide who suffer from these conditions. BlephEx was
introduced to the market in 2013, as the first and only doctor treatment for blepharitis and dry eye. In just
over a year, BlephEx was in over 1,000 offices worldwide, and in nearly every optometric teaching institution
and numerous ophthalmology programs throughout the US and Canada.
Dr Rynerson became a pioneer in the understanding and treatment of lid margins disease, and was the first to
propose the etiology of biofilms and exotoxins along the lid margin as the source of low-grade inflammatory
damage to the tear glands. He was also first to recognize the similarities between the benefits of dental
hygiene in keeping our own teeth, and lid hygiene in keeping our own tears. With this recognition, he
developed the “dental model” in eye care when he first established training seminars for “Certified Lid
Hygienists.”
Under the guidance of Dr James Rynerson as President and CEO, BlephEx has achieved unparalleled success
due to intuitive nature and ease of use in removing the inflammatory biofilm that is causing so much lid
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margin disease. Patients feel near immediate relief from their irritating symptoms and save hundreds of
dollars a year on the cost of artificial tears and prescription medications that have been so ineffective for so
many years.
BlephEx is now in 15 countries around the world and is quickly being adopted as the new standard of care in
blepharitis, MGD and dry eye treatment. BlephEx has been featured on NBC, CBS and FOX affiliates around the
country as a breakthrough in the treatment of these chronic diseases.
Dr Rynerson continues to develop new technologies and innovations in the treatment of eye disease, and in
his spare time enjoys classical music and spending time with his wife, 9 month-old son, and 4 dogs.
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Meeting Room Floor Plan
America’s Cup
Mission Beach
Grand Foyer and Hall
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