DOCTOR OF
BUSINESS
ADMINISTRATION
(DBA)
OBJECTIVES OF THE DBA PROGRAM
The Doctor of Business Administration (DBA) program seeks to produce graduates who can
contribute to the advancement of the Philippine business and industry through research and to
the expansion of knowledge and awareness of contemporary strategic issues and practices.
This program has been specially designed for business and working academic professionals
who want to propel their careers forward.
Graduates of the program will demonstrate:

Extensive knowledge of emerging business and management ideas, and their relevance to
applied business setting in order to contribute to advanced professional practice of
business management;

A thorough knowledge of scientific and scholarly research methods and their application
in the business setting;

Ethical decision making and moral leadership in an environment that is both international
in scale and cultural diverse in scope; and

Ability to think outside the box and come out with novel solutions to solve contemporary
business problems.
C. Marketing Management
I. CORE SUBJECTS (36 Units)
Course Code
Description
Units
Course Code
Description
Units
GDB 841
Strategic Marketing
3
GDB 842
Theories of Consumer Behavior
3
GDB 843
New Product Marketing
3
GDB 844
E-Commerce and Internet
Marketing
3
GDB 845
Social Marketing
3
GDB 846
Practicum in Marketing
Management
3
Corporate Governance and
Ethical Leadership
3
Advance Statistic for Business
Decisions
3
GDB 813
Advance Research Methods
3
GDB 814
Advance Leadership Theory
and Practice: Creating
Transformation Leaders
3
GDB 815
Advance Marketing
Management
3
GDB 816
Advance Human Resource
Management
3
D. Human Resource Management
GDB 817
Advance Econometrics
3
GDB 847
3
GDB 818
High Performance
Management
3
Strategic Human Resource
Management
GDB 848
Organization Development
3
GDB 821
Advance Microeconomics
Analysis
3
GDB 849
Cross-Cultural Management
3
GDB 850
Compensation Management
3
GDB 822
Advance Macroeconomics
Analysis
3
GDB 851
Practicum in Human Resource
Management
3
GDB 823
Advance Financial
Management
3
GDB 824
Advance Operation
Management
3
GDB 811
GDB 812
Course Code
GDB 819
A. Operation and Supply Chain Management
Course Code
Description
Units
Description
Strategic Management and
Policy Analysis
Operations Management and
Strategy
3
GDB 832
Logistics and Supply Chain
Management
3
GDB 833
Advance Management Science
3
GDB 834
Operations Research Models
3
V. DISSERTATION (13 Units)
GDB 835
Doctoral Seminar In Operations
Management
3
Course Code
Course Code
Description
Units
GDB 836
Advance Corporate Finance
3
GDB 837
Financial Market and
Institutions
3
GDB 838
International Finance
3
GDB 839
Business and Financial Risk
Management
3
GDB 840
Practicum in Financial
Management
3
Units
3
GDB 895 – WRITTEN COMPREHENSIVE
EXAMINATION
(To be taken after finishing all the core/foundation
and major courses in the curriculum and before dissertation
writing).
GDB 831
B. Financial Management
Units
III. INTEGRATING COUSES (3 Units)
Course Code
II. MAJOR SUBJECTS (12 Units)
Description
Description
Units
GDB 898
Dissertation Writing
3
GDB 899
Dissertation Writing
3
GDC 899
Doctoral Colloquium
3
emphasizing
Subject Descriptions
business
applications
of
modern
software in research design. Topics covered include
analysis
GDB 811 – CORPORATE GOVERNANCE AND
multivariate
ETHICAL LEADERSHIP
This course examines the importance of
ethical
leadership
performance
to
the
organizations
understanding
of
success
and
the
of
high
develops
characteristics
an
and
requirements of leadership. Students learn how to
lead in socially responsible and organizationally
effective
ways
while
conforming
to
good
governance and moral standards. The course
covers styles and methods successful leaders use to
lead in the changing environment of both profit
and not-for-profit sectors. (3 units)
GDB
812
-
ADVANCED
STATISTICS
FOR
This course emphasizes practicality and
flexibility in its approach to augmenting business
decision-making. Traditionally, statistics has been
taught with an emphasis on calculation and
inadequate attention is paid to selecting the
optimal technique and in interpreting the results.
In this course, a practical approach is adopted that
prepares students to identify the correct method to
use, calculate the statistics, and properly interpret
the results to solve the question at hand.
Interpretation is stressed by providing students
with Excel spreadsheets that allow for “what-if”
analyses. By changing input parameters, students
can see for themselves how statistics works. To
programs
that
perform “what-if” simulations. (3 units)
METHODS
course
develops
conceptual
frameworks in research methodologies and covers
both
quantitative
and
qualitative
and
statistics,
experimental
multiple
data,
regression
applications and model building, experimental
design, model diagnostic analysis, factor analysis,
path analysis, discriminant analysis, cluster analysis,
structural equation modeling, multi-dimensional
scaling and conjoint analysis among others. (3 units)
GDB 814 - ADVANCED LEADERSHIP THEORY
AND PRACTICE: CREATING
TRANSFORMATIONAL LEADERS
This course introduces students to 21st
century transformational leaders and organization
practice of effectively leading organizations in a
constantly
changing
world.
Students
study
leadership models that help transform organizations
for sustained business growth. Through the research,
the importance of critical leadership skills is
reinforced to help students in the progression of their
personal and professional leadership development.
The course includes a variety of application-based
techniques that reinforce successful leadership and
management practices used in today's leading
organizations. (3 units)
GDB 815 - ADVANCED MARKETING
MANAGEMENT
This course
builds
on
the
marketing
management learned in the MBA program and
focuses on how a firm can develop a market-driven
business
strategy
and
the
planning
and
implementation of marketing programs based on this
GDB 813 - ADVANCED BUSINESS RESEARCH
This
survey
change makers. The course integrates the theory and
BUSINESS DECISIONS
complement this computer
in
research,
strategy. (3 units)
GDB 816 - ADVANCED HUMAN RESOURCE
MANAGEMENT
In this course, the interaction between
strategy and human resources is discussed from the
perspective of general management. This includes
investment orientation toward human resources
GDB 822 - ADVANCED MACROECONOMIC
and comprehensive discussions of the environment
ANALYSIS
of human resources, strategy formulation, human
The course is intended to introduce the
resource planning, strategy implementation, the
doctoral students, not only to particular areas of
performance impact of human resource practices,
current research, but also to some very useful
and human resource evaluation. Case studies are
analytical tools. It covers a selection of advanced
utilized in this course. (3 units)
topics
that
include
growth
and
fluctuations,
heterogeneity and incomplete markets, optimal
GDB 817 - ADVANCED ECONOMETRICS
fiscal
This course covers a variety of advanced
topics
in econometrics. Standard theory is
reviewed
and
extended.
Subjects
policy,
time
coordination
inconsistency,
games
and
reputation,
macroeconomic
complementarities and information. (3 units)
include
maximum likelihood, limited dependent variables,
GDB 823 - ADVANCED FINANCIAL
method of moments estimation, and simultaneous
MANAGEMENT
systems estimation. (3 units)
This course involves the employment of the
case method to examine financial
and
GDB 818 - HIGH PERFORMANCE
concepts
MANAGEMENT
analytical skills and judgment ability in solving
Issues that increase or decrease success in
in
theories
practical situations and to develop
financial problems of business firms. (3units)
pursuing financial and non-financial goals. It
introduces current topics in business that increases
GDB 824 - ADVANCED OPERATIONS
an awareness of the challenges of creating and
MANAGEMENT
maintaining a high performance organization. It
This course dwells on advanced methods and
uses case studies to incorporate new thought
models for planning, management, and decision
processes in decision making and problem solving.
making
(3 units)
chain.
in
It
coordination
GDB 821 - ADVANCED MICROECONOMIC
the supply, operations, and logistics
emphasizes
of
the
resources
integration
for
and
productivity
improvement. (3 units)
ANALYSIS
The course prepares students to analyze
contemporary problems in management using
the
tools
Topics
of
include
modern microeconomic theory.
consumption,
GDB 831 - OPERATIONS MANAGEMENT AND
STRATEGY
It examines how to manage all the operations
production,
and activities in the firm irrespective of department,
uncertainty, markets, and general equilibrium
and thus is particularly useful to students who want
theory. The course covers applications to policy
the larger view of running the entire enterprise. The
analysis,
industrial
course covers decision- making methodology and
organization, finance, and the legal system. The
how to make decisions that propel the processes of
emphasis is on the use of economic theory in
the firm forward. In particular, for operational
analyzing and understanding practical problems.
success the firm needs: procedures to promote better
(3 units)
decisions and reduce errors, processes that are highly
business
decisions,
efficient, flexibility and responsiveness to the
business,
customer, Innovation that beats the competition,
performance, or yield) or minimization (of loss, risk,
Better trained and motivated employees, superior
or cost) of some real-world business objectives. (3
management and
units)
excellence in information
either
maximization
(of
profit,
technology. This course will present key concepts
necessary for achieving strategic objectives, but
GDB
will do so on a general level related to senior
OPERATIONS MANAGEMENT
management. (3 units)
835
-
DOCTORAL
SEMINAR
IN
This seminar is designed to expose doctoral
students to the current and emerging research topics
GDB 832 - LOGISTICS AND SUPPLY CHAIN
in operations management. In the process, we will
MANAGEMENT
get exposed to a few seminal articles that have been
This course examines logistics systems that
selected based on evidence of a novel approach to
support the physical supply of raw and semi-
either domain knowledge and/or research methods.
finished materials to a firm, the planning and
This course will help develop skill sets in conducting
control of operations, and the delivery of the
independent
products or services up to the final customers, with
developing new research ideas and implementing a
the objective of achieving a sustainable competitive
research study ready to be submitted to a journal. (3
advantage and optimizing the value and the long-
units)
research,
critiquing
articles
and
term performance of the firm and the supply chain
as a whole. The focus will be on the design,
planning,
organization
and
control
of
the
associated activities. (3 units)
GDB 836 - ADVANCED CORPORATE FINANCE
This advanced study of corporate financial
analysis and planning includes capital budgeting,
cost of funds, and capital structure and valuation.
GDB
833
-
ADVANCED
MANAGEMENT
SCIENCE
mergers, takeovers, business failure, reorganization,
This course introduces students to the
theory,
algorithms,
optimization.
include
Selected topics that may be covered are leasing,
applications
Optimization
linear
optimization,
and
integer
and liquidation. A combination of problem- solving
of
and case study methodologies is used to illustrate
methodologies
theories and techniques helpful in financial analysis
programming,
programming,
network
and planning. (3 units)
decision
trees, and dynamic programming. The methods
GDB 837 - FINANCIAL MARKETS AND
have applications to logistics, manufacturing,
INSTITUTIONS
transportation, marketing, project management,
and finance. (3 units)
The course focuses on intensive review and
study of the financial environment, including
securities, markets, and institutions. Emphasis is on
GDB 834 - OPERATIONS RESEARCH MODELS
The course applies the analytical tools of
operations
research,
such
as
interest rate determinants, fixed income, equity and
derivative
securities,
and
the
operations
and
mathematical
management of all types of financial intermediaries.
modeling, statistical analysis, and mathematical
Theoretical and empirical literature on models and
optimization, to arrive at optimal or near- optimal
behavior of financial intermediaries, structure and
solutions to complex decision-making problems in
regulation, interest rate theories, financial markets,
and the impact of macroeconomic policies and
GDB
840
-
procedures on financial markets and institutions
MANAGEMENT
PRACTICUM
IN
FINANCIAL
are explored. Regulatory structure over capital
The Practicum provides the DBA students
markets and institutions, market developmental
with an opportunity in their final academic term to
issues, market microstructure issues, creation of
gain experience in financial management consulting.
capital market infrastructure, and impact of
It establishes a consultative context in which students
globalization and technological development are
can successfully implement a pro bono financial
also discussed. (3 units)
policy analysis or financial management program
evaluation project. The Practicum research groups
will meet weekly to discuss applied research
GDB 838 - INTERNATIONAL FINANCE
This course will cover issues related to both
strategies
for
data
collection,
analysis
and
international financial markets and the financial
reporting. Topics and professional resources will
operations of a firm within the international
be
environment.
The first part of the course will
projects and may include measurement and design,
examine issues related to the international markets,
sampling, questionnaire design, cost-benefit analysis,
including
policy,
computer applications for information management
exchange
and analysis, report writing and presentation. (3
international
international
commercial
investment,
foreign
markets, the Euromarkets, and currency derivative
markets.
organized around the research needs of the
units)
The second part of the course will
consider financial issues associated with the
GDB 841 - STRATEGIC MARKETING
operation
This course builds on previous courses in marketing
of
a
firm
in
the
international
environment. (3 units)
theory
development,
theory, innovation
organizational
theory,
and
research
GDB 839 - BUSINESS AND FINANCIAL RISK
examine substantive areas in marketing.
MANAGEMENT
examines the development of
This course focuses on financial decision
making about the
corporations,
management
recognizing the
of
behaviour
to
It
marketing strategies that can be adapted to the
by
changing needs of consumers, to the strategies of
relationship
competitors, and to the globalization of commerce.
risk
between risk management and the overall goals
Other topic areas include: segmentation,
strategy,
of the firm. The course offers an integrated
advertising,
product
approach to corporate risk management by
development and
combining concepts, tools, and techniques from
channels, sales force, relationship marketing, new
finance and related disciplines, emphasizing the
product introduction, marketing across sectors, and
identification, evaluation, and management of risk.
retailing.
Besides hedging and alternative risk transfer
concepts as they relate to for-profit, not-for-profit
strategies, techniques such as leveraging, post-loss
and professional organizations will
financing, contingent financing, diversification,
be examined to enhance the student’s ability to
and choice of organizational design are also
analyze an industry and develop relevant ethical
considered. (3 units)
marketing strategies. As such, this course is designed
promotion,
pricing,
management, distribution
In this course, strategic management
to offer exposure to the substantive issues that
marketing theoreticians are grappling with and an
opportunity to delve more deeply into one or more
areas of special interest. (3 units)
GDB
844
-
E-COMMERCE
AND
INTERNET
MARKETING
GDB
842
-
THEORIES
OF
CONSUMER
BEHAVIOR
This course provides an understanding of ecommerce and its impact on firms, industries, and
This course builds on previous courses in
markets.
The course also introduces the business
organizational
functions of the Internet including e-mail, discussion
theory,
and
groups, and the World Wide is changing every facet
in
of how companies market their products and how
It examines the development of
they do business. The Internet is also opening up
marketing strategies that can be adapted to the
the global market to companies of all sizes who
changing needs of consumers, to the strategies of
market and manufacture a plethora of products. The
competitors, and to the globalization of commerce.
importance of integrating this technology into the
Other topic areas include: segmentation, strategy,
strategic planning process will be emphasized in this
advertising,
course. (3 units)
marketing theory
behaviour
research
development,
theory, innovation
to
marketing.
examine
substantive areas
promotion,
development and
pricing,
management,
product
distribution
channels, sales force, relationship marketing, new
GDB 845 - SOCIAL MARKETING
product introduction, marketing across sectors,
and
retailing.
In
this
course,
This
course
examines
issues
of
social
strategic
responsibility in business and how marketing theory
management concepts as they relate to for-profit,
and techniques may be used to promote more
not-for-profit and professional organizations will
environmentally
be examined to enhance the student’s ability to
practices. (3 units)
and
socially conscious business
analyze an industry and develop relevant ethical
marketing strategies. As such, this course is
designed to offer exposure to the substantive issues
that marketing theoreticians are grappling with
and an opportunity to delve more deeply into one
or more areas of special interest. (3 units)
GDB
846
-
PRACTICUM
IN
MARKETING
MANAGEMENT
The Practicum provides the DBA students
with an opportunity in their final academic term to
gain
experience
in
marketing
management
consulting. It establishes a consultative context in
GDB 843 - NEW PRODUCT MARKETING
which students can successfully implement a pro
This course focuses on the tools and
bono
marketing
policy
analysis
or
marketing
techniques associated with analyzing market
program evaluation project. The Practicum research
opportunities and then designing, testing, and
groups will meet weekly to discuss applied research
introducing new
strategies
quantitative
products
and
and services. Both
qualitative
approaches
are
for
data
collection,
analysis
and
reporting. Topics and professional resources will
covered. In particular, the course covers the new
be
product development
entry
projects and may include measurement and design,
strategies, how to generate new product ideas,
sampling, questionnaire design, cost-benefit analysis,
mapping customer
computer applications for information management
product
process,
market
perceptions, segmentation,
positioning,
forecasting
demand, and product design. (3 units)
market
organized around the research needs of the
and analysis, report writing and presentation. (3
units)
focuses on managing employee compensation in
GDB 847 - STRATEGIC HUMAN RESOURCE
contemporary organizations. The major objectives
MANAGEMENT
are: to examine the current state of compensation
This course introduces the technical and
decision
making;
to
examine
how
recent
legal aspects of human resource management from
theoretical
a strategic business perspective. The course
compensation decisions; and to offer an opportunity
examines how to manage human resources
to develop competencies in making compensation
effectively in the dynamic legal, social, and
decisions. (3 units)
economic
environment
currently
and research developments inform
constraining
organizations. Among the topics included are:
GDB 851 - PRACTICUM IN HUMAN RESOURCE
formulation
MANAGEMENT
resource
and
implementation
strategy,
job
human
of
The Practicum provides the DBA students
recruitment and selection, techniques for training
with an opportunity in their final academic term to
and
appraisal,
gain experience in human resource consulting. It
compensation and benefits, and the evaluation of
establishes a consultative context in which students
the effectiveness of HRM systems. Emphasis is
can successfully implement a pro bono HR policy
placed
resource
analysis or HR program evaluation project. The
management with the overall business strategy. (3
Practicum research groups will meet weekly to
units)
discuss applied
development,
on
analysis,
of
methods
performance
integrating
human
collection,
research
strategies
for
data
analysis and reporting. Topics and
professional resources will be organized around the
GDB 848 - ORGANIZATION DEVELOPMENT
theoretical
research needs of the projects and may include
foundations of organization development as an
measurement and design, sampling, questionnaire
applied behavioral science. Students will also be
design, cost-benefit analysis, computer applications
introduced to many types of interpersonal, intra-
for information management and analysis, report
group,
writing and presentation. (3 units)
This
course
presents
inter-group,
interventions
that
the
and
are
organizational
used
to
effect
comprehensive and lasting changes. (3 units)
GDB 819 - STRATEGIC MANAGEMENT AND
GDB 849 - CROSS-CULTURAL MANAGEMENT
POLICY ANALYSIS
Emphasis on the interpersonal skills needed
A capstone course designed to give the DBA
to manage across national borders and how
student the opportunity to develop conceptual skills
cultural factors influence behavior
needed by higher managerial levels. Emphasis is
in
the
workplace and the negotiation process. (3 units)
placed on the formulation of functional strategies
(finance,
management,
marketing
and
human
resource management). (3 units)
GDB 850 - COMPENSATION MANAGEMENT
Application of compensation principles to
organizational
objectives.
Strategic
use
of
compensation systems for attracting, motivating,
and retaining employees. Managerial aspects of
paying employees at all organizational levels. It
GDB 895 COMPREHENSIVE EXAMINATIONS
DBA
GDB 898 - DISSERTATION WRITING I
graduation, the student’s DBA Project committee
The DBA program requires each student to
must approve the DBA Project without changes.
demonstrate his/her mastery of a specific problem
units)
drawn from his field of specialization, relevant
GDC 899 - DOCTORAL COLLOQUIUM
business literature and theory, and
research
methods
by
appropriate
passing
the
(6
Before the student orally defends his/her
oral
completed DBA research project, he/she presents
presentation of his/her DBA Project proposal. This
orally in a public presentation his/her substantially
proposal normally includes submission―to the
completed DBA research project. All Graduate
student’s DBA Project Committee―of the first
School students and professors are invited to
three chapters of his/her Project, to
participate in the discussion. The primary purpose of
wit:
the colloquium is to build the community and
•
The Research Problem
improve student learning. In addition to meeting and
•
Review of Related Literature and Studies
working with their peers, students are afforded
•
Research Design
the opportunities to meet and work with the DBA
The
Dissertation
Writing
I
course
provides
students with eighteen (18) weeks of direct
instruction designed to help
students
present
passing proposals. Each student’s DBA Project
Committee Chairperson certifies to the Dean
that the formal DBA Dissertation Proposal is
acceptable. (6 units)
GDB 899 - DISSERTATION WRITING II
DBA students register for this course while
they are working on their Doctoral Research
Projects. The course provides individual faculty
mentoring to the student while they continue the
process of completing their projects. The student
must have an approved and finalized DBA Project
Proposal before enrolling in this course. The final
requirement of the course is a successful oral
defense of the completed research project. Prior to
associate chairperson, their professors and mentor
professors, and their academic service counselors.
(1 unit)