M A R Y L A N D
I M M U N I Z A T I O N
P R O G R A M
SIX-MONTH STRATEGIC OBJECTIVES
19 February 2013 through 1 September 2013
MISSION STATEMENT
The Maryland Immunization Program works to eliminate
vaccine-preventable diseases among people of all ages.
VISION STATEMENT
All Marylanders free from vaccine-preventable disease
THREE-YEAR GOALS
2013-2016 * not in priority order
 Increase immunization rates among people of all ages
 Increase usage of the State Immunization Registry
 Improve collaboration with key decision makers and stakeholders
 Raise awareness of the importance of vaccines
S.W.O.T. ANALYSIS
Strengths – Weaknesses - Opportunities - Threats
STRENGTHS AND ACCOMPLISHMENTS OF IMMUNIZATION PROGRAMS IN MARYLAND
Brainstormed List of Perceptions
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People (vaccinators) are really interested
Leadership from the State Health Dept.
Immunization policy is starting to change, show a lot of positive movement
Nice collaboration and partnerships
Nationally-known and respected immunization coalition
The immunization community is well-regarded and recognized within the US; we receive recognition by others at national meetings
Good partnerships with universities in Maryland
Greg Reed, our manager, has been recognized with the highest honors among program managers
Maryland was the first state to have a school-based flu initiative
We’re able to respond quickly to vaccine-preventable disease outbreaks
Strong political will; immunization is a priority of the State of Maryland
Human resource coordinators are interested, dynamic and creative
We have good providers in Vaccines for Children
We have tech strength – local and state registries
Very good education opportunities
Good communication from state to the providers; State Health Dept. puts out different messages
There are good low- and no-cost immunizations
Maryland is built on partnerships
We were number one in childhood immunizations a few years ago; we still perform above the national average
Longest running HCP immunization initiative; we won an award for it
We have good educational programs that we do nine times a year for VFC providers
In a year, we distributed over 1 million vaccine doses to over 900 providers
Center For Immunization
2
Feb- Sept 2013
CURRENT WEAKNESSES/CHALLENGES OF IMMUNIZATION PROGRAMS IN MARYLAND
Brainstormed List of Perceptions
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Lack of use of Immunet
Lack of pooling resources
Turnover in provider offices
Lack of full access to certain vaccines, e.g., pertussis
Insufficient number of staff for VFC oversight
Lack of education of community providers and staff
Not keeping up with technology and trends
Challenge of recruiting and retaining staff
Lack of education regarding adult immunizations’
Lack of public information about the HPV vaccine
Many, many administrative levels and there’s not enough agreement about how things should be done
No funding from the State of Maryland; all CDC funds
Challenge of keeping up with public health policy changes
Not attracting new, young talent
Lack of financial resources
Lack of full registry reporting for all providers
Lack of adult services
Missed opportunities
Lack of staff due to limited funding
Lack of champions
Underfunded public health programs
Variation in LHD programs and services
Center For Immunization
3
Feb- Sept 2013
EXTERNAL FACTORS/TRENDS THAT WILL/MIGHT HAVE A POSITIVE IMPACT ON IMMUNIZATION PROGRAMS IN
MARYLAND IN THE NEXT THREE YEARS
Brainstormed List of Perceptions
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Inclusion of new immunizations in the HEDIS specs/requirement
Health care reform; preventive care is at the top of the list
A lot of funding will be put into prevention as a result of the Affordable Care Act
Providers are going to be assessed on their quality of care rather than the number of patients seen
There will be a lot of peer pressure on the health care providers to focus on quality and to keep up with their peers
Growth of new vaccines, e.g., longer lasting flu vaccine
Development of a TB vaccine
Increase in the number of vaccine providers
Immigration policy
Global health
National incentive programs that offer incentives for use of electronic health records
Increased vaccine requirements for health care workers and adolescents
More collaboration among pharma
Non-federal sources of funding
Decrease in health disparities in Maryland
More movement toward medical homes
Better economy
General awareness and stories in the media regarding immunizations
Growth in adult immunization efforts; promotion by ACA
Maryland’s Health Information Exchange
Emerging and reemerging vaccine-preventable diseases
Greater use of existing vaccines, e.g., shingles, HPV
Improved collaboration among some of the professional providers
Increased use of Immunet
Convenience of receiving vaccines, e.g., in grocery stores
Increased opportunities for funding, some out of the box, online approaches, etc.
Potential to expand opportunities for FQHCs
Focus on immunization by the various administrative levels in DHMH
Increased use of electronic health records
Legislation – some mandates have been positive
Mandates for employment
Increasing use of social media
Center For Immunization
4
Feb- Sept 2013
EXTERNAL FACTORS/TRENDS THAT WILL/MIGHT HAVE A NEGATIVE IMPACT ON IMMUNIZATION PROGRAMS IN
MARYLAND IN THE NEXT THREE YEARS
Brainstormed List of Perceptions
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Anti-vaccine groups
Fighting among providers
Vaccine-hesitant parents
Aging population
Physicians who are hesitant to administer all the vaccines that are recommended
Vaccine shortages
Vaccine manufacturers are limited and there is fear that some may discontinue production of some vaccines due to low profits
Biological terrorism
Alternatives to care
Increase in telemedicine
Potential for philosophical exemptions
Failure to keep up with technology by local health departments and providers
Social stigma around HPV vaccine
Allocation of immunization funds
Improving economy; will make it difficult to attract good employees
High cost of vaccines for private providers
Increasing unfunded federal mandates
Increasing unfunded state mandates
Pertussis vaccine is not as good as it should be
The Sequester
Health care reform flooding the PCP network with the newly insured
Cuts in some public health funding
Lack of personnel to educate those coming for vaccines
Shrinking provider network
Public mistrust
Competition for and confusion over where people are going for information
Some information put out by the media is unqualified, e.g., efficacy of flu vaccines
Novel diseases – vaccine-preventable diseases that we’re not ready for
Center For Immunization
5
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
Objective:
0101
Assure the affordability of the vaccine finance policy and update when budget, target populations, or vaccine
recommendations change.
PERFORMANCE
MEASURE
 PES data submitted
 CAT submitted
ACTIVITIES DESCRIPTION
1
2
3
4
Annually submit Population Estimates Survey (PES) and
Cost and Affordability Tool (CAT) based on guidance from
CDC.
 Annually obtain state-level Medicaid data and
submit to CDC according to the prescribed timeline
for inclusion into the PES.
 Review pre-populated data provided by CDC.
 Provide additional data or alternative data sources
for consideration for inclusion in the PES, as needed
and appropriate, including population data or other
data based on CDC guidance for delegation of
authority.
VFC Chief
Submit updated PES and/or CAT whenever a change
in funding or a change in population served occurs.
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PES data submitted
CAT submitted
Review and analyze vaccine purchases monthly and
compare doses ordered to provider level data, making
changes to the PES and/or CAT as needed.
Provide updated data for PES as necessary.
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PES data submitted
CAT submitted
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PES data submitted
CAT submitted
Center For Immunization
RESPONSIBLE
INDIVIDUAL
Vaccine
Coordinator
6
Vaccine
Coordinator
VFC Chief
Vaccine
Coordinator
VFC Chief
Vaccine
Coordinator
VFC Chief
TIMELINE
Annually before
the beginning of
the federal fiscal
year
As needed
Monthly
As needed
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
Objective:
0102
Maintain up-to-date vaccine spend plan.
PERFORMANCE
RESPONSIBLE
MEASURE
INDIVIDUAL
Percent of monthly updates Vaccine
submitted by the CDCCoordinator
requested deadline.
-Target = 100%
VFC Chief
Percent of total vaccine
budget (dollars) by vaccine
by month for which missing
spend plans exist.
- Target = 0%
ACTIVITIES DESCRIPTION
TIMELINE
1
Review spend plan monitoring, replenishment, and
missing spend plan reports on a monthly basis.
2
Review monthly spend plan update message sent by
CDC
Percent of monthly updates Vaccine
submitted by the CDCCoordinator
requested deadline.
-Target = 100%
VFC Chief
Percent of total vaccine
budget (dollars) by vaccine
by month for which missing
spend plans exist.
- Target = 0%
Monthly
3
Make necessary spend plan changes based on reports
review and the guidance in the monthly spend plan
update message
Percent of monthly updates Vaccine
submitted by the CDCCoordinator
requested deadline.
-Target = 100%
VFC Chief
Percent of total vaccine
budget (dollars) by vaccine
by month for which missing
spend plans exist.
- Target = 0%
Monthly
Center For Immunization
7
Monthly
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
4
Correct missing spend plans before CDC’s month end
closing process
Percent of monthly updates Vaccine
submitted by the CDCCoordinator
requested deadline.
-Target = 100%
VFC Chief
Percent of total vaccine
budget (dollars) by vaccine
by month for which missing
spend plans exist.
- Target = 0%
Monthly
5
Participate in periodic conference calls or meetings
regarding spend plan with Vaccine Advisor/Project
Officer.
Percent of monthly updates Vaccine
submitted by the CDCCoordinator
requested deadline.
-Target = 100%
VFC Chief
Percent of total vaccine
budget (dollars) by vaccine
by month for which missing
spend plans exist.
- Target = 0%
Monthly
Center For Immunization
8
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
Objective:
0103
Increase Adult Vaccination Rates
ACTIVITIES DESCRIPTION
PERFORMANCE
MEASURES
 Meeting with adult
immunization
coalition
 Use of webinars and
other educational
tools
RESPONSIBLE
INDIVIDUAL
Adult Imm. Coor.
TIMELINE
Mar 19, 2013
1
Establish a mechanism to educate providers and the
public about adult vaccinations
2
Formalize a network of adult vaccination providers
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List of adult
providers that serve
uninsured and
under-insured
adults
Adult Imm. Coor.
April 1, 2013
3
Establish at least three non-traditional partnerships for
vaccine delivery
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Development of RFP
for the provision of
vaccine and funding
Informational
meeting with RFP
interested adult
providers
Adult Imm. Coor.
May. 1, 2013
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Center For Immunization
9
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
Objective:
0104
Increase Adolescent Vaccination Rates
ACTIVITIES DESCRIPTION
1
Establish a mechanism to educate providers, parents
and youth about adolescent vaccinations
2
Establish at least three non-traditional partnerships for
vaccine delivery
PERFORMANCE
MEASURES
 Meeting with
childhood
immunization
coalition
 Use of webinars and
other educational
tools
RESPONSIBLE
INDIVIDUAL
Health Educator
Mar. 19, 2013
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Development of RFP
for the provision of
vaccine and funding
Informational
meeting with RFP
interested partners
Health Educator
May. 1, 2013
Meet with
PHPA/DHMH
social media
coordinator
Development of
relevant/targeted
messages for
posting on social
media
Health Educator
June 1, 2013
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3
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Expand the use of social media to increase awareness
of adolescent vaccinations
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Center For Immunization
10
TIMELINE
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
Objective:
0105
Increase Childhood Vaccination Rates
ACTIVITIES DESCRIPTION
1
Establish a mechanism to educate health care
providers and parents
2
Expand the use of social media to increase awareness
of childhood vaccinations
PERFORMANCE
MEASURES
 Meeting with
childhood
immunization
coalition
 Use of webinars and
other educational
tools
RESPONSIBLE
INDIVIDUAL
Health Educator
Mar. 19, 2013
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Health Educator
June 1, 2013
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Center For Immunization
11
Meet with
PHPA/DHMH
social media
coordinator
Development of
relevant/targeted
messages for
posting on social
media
TIMELINE
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
Objective:
0106
1
2
3
Assure that VFC-enrolled providers comply with VFC program requirements through annual compliance site visits
to at least 50% of active VFC-enrolled providers and other means as defined in the current VFC Operations Guide.
PERFORMANCE
RESPONSIBLE
TIMELINE
ACTIVITIES DESCRIPTION
MEASURES
INDIVIDUAL
Conduct compliance visits to at least 50% of active
Percentage of active
VFC Chief
Provider site
VFC-enrolled providers annually, ensuring all active
providers receiving VFC
visits are
providers receive a compliance site visit at least every
compliance site visits
VFC/AFIX Site
scheduled at a
other year.
annually.
Reviewer
rate of 15 per
VFC/AFIX Site
Percentage of provider sites
Reviewer per
receiving a VFC compliance
month
site visit that are
noncompliant for one or
more high-priority
questions on the VFC Site
Visit Questionnaire.
Conduct and document provider site education,
corrective actions, and appropriate level of follow-up
for all provider sites found to be non-compliant with
program requirements during the VFC compliance site
visit. Follow the Non-compliance with VFC Provider
Requirement Protocol outlined in the VFC Operations
Guide when defining the level of follow-up necessary
to address and resolve issues of noncompliance.
Percentage of provider sites
receiving a VFC compliance
site visit that are
noncompliant for one or
more high-priority
questions on the VFC Site
Visit Questionnaire.
VFC Chief
Develop and implement education and training for
VFC-enrolled providers to ensure that the VFC
Program is implemented according to federal
guidance.
Percentage of provider sites
receiving a VFC education
and training session
Nurse
Consultant/Healt
h Educator
Center For Immunization
12
VFC/AFIX Site
Reviewer
Provider site
visits are
scheduled at a
rate of 15 per
VFC/AFIX Site
Reviewer per
month
As needed
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
4
Provide annual training for staff conducting VFC
compliance site visits with periodic updates as
program requirements change.
Scheduling and conducting
of the annual VFC/AFIX
Site Reviewer training
retreat
VFC Chief
Sept. 1, 2013
5
Compare and use aggregate data collected from VFC
compliance site visits and follow-up activities and
the annual VFC Program Management Survey to
improve the overall implementation of the VFC
Program
Development and
implementation of new
policies and trainings based
on compliance visit data
VFC Chief
Ongoing
Objective:
0107
Reduce or eliminate coverage disparities by race, ethnicity, and socioeconomic status.
1.
PERFORMANCE
MEASURES
Activity implementation
plan and proposed
outcome-oriented
performance measures
submitted based on data
results
ACTIVITIES DESCRIPTION
Use the best available data to identify coverage
disparities by race, ethnicity, and socioeconomic status
among children, adolescents, adults, and special
populations.
Center For Immunization
13
RESPONSIBLE
INDIVIDUAL
Sr.
Epidemiologist
TIMELINE
Ongoing
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
Objective:
0108
1
Assure adherence to CDC’s Manual for the Surveillance of Vaccine-preventable Diseases including Vaccine Adverse
Events Reporting in the conduct of vaccine-preventable disease surveillance and case investigation
PERFORMANCE
RESPONSBILE
TIMELINE
ACTIVITIES DESCRIPTION
MEASURES
INDIVIDUAL
Sr.
Ongoing
Implement and maintain surveillance systems to
Submission of Annual
Epidemiologist
investigate and document cases and outbreaks of
Progress Report (Disease
vaccine-preventable diseases (VPDs).
Surveillance)
Investigate cases that are reportable in Maryland,
implement appropriate public health activities, and
ensure that appropriate clinical specimens are tested
and relevant epidemiologic information is collected
for Congenital Rubella Syndrome (CRS), diphtheria,
Haemophilus influenzae, measles, meningococcal disease,
mumps, pertussis, polio, invasive pneumococcal
disease, rubella, tetanus, pediatric (< 18 years of age)
influenza deaths, hepatitis A, hepatitis B, and
varicella.
Center For Immunization
14
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
Objective:
0109
Engage in ongoing evaluation of program activities based on CDC’s guidance
ACTIVITIES DESCRIPTION
1
Review the “Guide to Immunization Program
Evaluation” and other evaluation resources in the
determination of specific program activities to evaluate
2
Implement the guide evaluation framework, which
includes the following six steps:
• Engage stakeholders.
• Describe the program.
• Focus the evaluation design.
• Gather credible evidence.
• Justify conclusions.
• Ensure use and lessons learned.
Center For Immunization
PERFORMANCE
MEASURE
Submission of required
documents via PAPA
RESPONSIBLE
INDIVIDUAL
Sr.
Epidemiologist
Submission of required
documents via PAPA
Sr.
Epidemiologist
15
TIMELINE
Ongoing
Ongoing
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
Objective:
0110
1.
2
3
Work with partners, as appropriate, to assure coordination of newborn prophylaxis with hepatitis B vaccine and
HBIG in order to prevent perinatal hepatitis B transmission
PERFORMANCE
RESPONSIBLE
TIMELINE
ACTIVITIES DESCRIPTION
MEASURES
INDIVIDUAL
Collaborate with birthing hospitals to establish
Sr.
Ongoing
 Change in percent of
mechanisms to confirm women’s HBsAg status at
Epidemiologist
identified infants born to
time of delivery and, if a woman presents for delivery
HBsAg-positive mothers
without documentation or HBsAg status is unknown,
Jr. Epidemiologist
that received HBIG and
establish policies or mechanisms to immediately test
a dose of hepatitis B
for HBsAg status.
vaccine within 1
calendar day of birth.
 Target= 4%
If mother is HBsAg-positive, establish policies or
mechanisms to administer hepatitis B vaccine and
HBIG to infant within 12 hours of birth. If HBsAg
status is unknown at birth, administer hepatitis B
vaccine to infant within 12 hours of birth.
Collaborate with birthing hospitals to establish
policies or mechanisms to administer HBIG to
infant as soon as HBsAg-positive status is
confirmed, but no later than one week after birth.
Develop mechanisms for birthing hospitals to
routinely provide documentation of date and
time of HBIG and hepatitis B vaccine
administration to exposed newborn to the
infant’s identified health care provider and the
perinatal hepatitis B prevention program.
Center For Immunization
 Change in percent of
identified infants born to
HBsAg-positive mothers
that received HBIG and
a dose of hepatitis B
vaccine within 1
calendar day of birth.
 Target= 4%
Sr.
Epidemiologist
 Change in percent of
identified infants born to
HBsAg-positive mothers
that received HBIG and
a dose of hepatitis B
vaccine within 1
calendar day of birth.
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Target= 4%
Sr.
Epidemiologist
16
Ongoing
Jr. Epidemiologist
Ongoing
Jr. Epidemiologist
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE IMMUNIZATION RATES AMONG PEOPLE OF ALL AGES
4
5
Develop policies and mechanisms to have birthing
hospitals routinely provide documentation of
date/time and type of post-exposure prophylaxis
administered to infants born to women with
unknown HBsAg status to the newborn’s
pediatrician and the perinatal hepatitis B
prevention program and to provide results of
HBsAg screening to program when results become
available.
 Change in percent of
identified infants born
to HBsAg-positive
mothers that received
HBIG and a dose of
hepatitis B vaccine
within 1 calendar day
of birth.
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Target= 4%
Sr.
Epidemiologist
Collaborate with birthing hospitals to develop
policies or procedures for administering the first
dose of hepatitis B vaccine to all infants born to
HBsAg-negative women before hospital discharge
or, for infants weighing less than 2,000 grams, at
one month of age or hospital discharge, whichever
comes first.
 Change in percent of
identified infants born
to HBsAg-positive
mothers that received
HBIG and a dose of
hepatitis B vaccine
within 1 calendar day
of birth.
 Target= 4%
Sr.
Epidemiologist
Center For Immunization
17
Ongoing
Jr. Epidemiologist
Ongoing
Jr. Epidemiologist
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE USAGE OF THE STATE IMMUNZATION REGISTRY (IMMUNET)
Objective:
0201
1
Assure EHR-IIS interoperability readiness using NVAC functional standards and facilitate Meaningful Use of EHRIIS data
PERFORMANCE
RESPONSIBLE
TIMELINE
ACTIVITIES DESCRIPTION
MEASURE
INDIVIDUAL
ImmuNet Coor.
Apr. 1, 2013
 Percentage of
Assess IIS progress towards meeting NVAC
functional
functional standards of operations.
standards attained
 Target 100%
2
In conjunction with ImmuNet vendor develop HL7 2.5.1
capacity, and provide a local implementation guide.
Implementation
date for HL7 2.5.1
capability
ImmuNet Coor.
June 30, 2013
3
Maintain capacity for and implement bi-directional data
exchange.
Number and
percentage high
volume providers
submitting bidirectional data
ImmuNet Coor.
Sept. 1, 2013
4
Educate EHR vendors on requirements in order to
build functionality into the EHR systems.
Number and
percentage high
volume providers’
EHR vendors that
have received
educational
information
ImmuNet Coor.
Sept. 1, 2013
5
Distribute accurate information on ImmuNet’s capabilities Target 100%
to receive electronic immunization data to the 200
identified meaningful use providers and affiliated EHR
vendors.
ImmuNet Coor.
Sept. 1, 2013
Center For Immunization
18
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE USAGE OF THE STATE IMMUNZATION REGISTRY (IMMUNET)
Objective:
0202
1
2
Assure VFC staff participate in vaccine ordering and inventory management using VTrckS ExIS that communicates
with VTrckS using the CDC-compliant interface
PERFORMANCE
RESPONSIBLE
TIMELINE
ACTIVITIES DESCRIPTION
MEASURES
INDIVIDUAL
VFC Chief
Ongoing
Educate providers regarding vaccine ordering policies,
Percent of
including CDC’s inventory-on-hand requirement and
inventory and
VFC/AFIX Site
other supporting documentation requirements for
orders submitted
Reviewers
vaccine orders.
electronically,
using VTrckS ExIS.
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Train VFC staff to use VTrckS ExIS for inventory and
order entry.
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Objective:
0203
Number of VFC
staff
individually
trained on
VTrckS ExIS
Target 100%
ImmuNet Help
Desk
Feb. 28, 2013
Ensure that 15 of the 20 highest volume VFC providers will report immunization data electronically to the Immunization
Registry
ACTIVITIES DESCRIPTION
PERFORMANCE
MEASURES
List of VFC providers
by size
RESPONSIBLE
INDIVIDUAL
VFC Chief
TIMELINE
Feb. 28, 2013
1.
Review VFC provider vaccine distribution data to
identify highest volume vaccine recipients.
2
Compare ImmuNet enrolled providers to list of high
volume VFC recipients.
Identification of VFC
providers currently
enrolled in ImmuNet
ImmuNet Coor.
Feb. 28, 2013
3
Outreach to high volume VFC providers to discuss
ImmuNet
Target 100%
ImmuNet Coor.
June 30, 2013
ImmuNet Help
Desk
Center For Immunization
19
Feb- Sept 2013
THREE-YEAR GOAL: INCREASE USAGE OF THE STATE IMMUNZATION REGISTRY (IMMUNET)
Objective:
0204
Personally engage Blue Cross, Blue Shield, Kaiser Permanente and United Health Care in a discussion regarding the
benefits of using Immunet and the importance of sharing the data with the State Immunization Registry
ACTIVITIES DESCRIPTION
1
Identify relevant contacts within the MCOs to discuss
ImmuNet.
2.
Schedule meetings to demo ImmuNet and distribute
educational information to relevant MCO contacts.
Center For Immunization
20
PERFORMANCE
MEASURES
Target 100%
RESPONSIBLE
INDIVIDUAL
ImmuNet
Coordinator
Target 100%
ImmuNet
Coordinator
TIMELINE
Sept. 1, 2013
Sept. 1, 2013
Feb- Sept 2013
THREE-YEAR GOAL: IMPROVE COLLABORATION WITH KEY DECISION MAKERS AND STAKEHOLDERS
Objective:
0301
1
Support communications to enhance informed vaccine decision-making for consumers, health care providers, and
policy makers.
PERFORMANCE
RESPONSIBLE
TIMELINE
ACTIVITIES DESCRIPTION
MEASURES
INDIVIDUAL
Number
and
%
of
Imm.
Pgm. Mgr
Sept. 1, 2013
Provide policy makers, consumers, and the general
educational contacts
public timely education on immunization-related
information and changes by: Maintaining accurate and established
up-to-date websites on vaccine-preventable disease
and immunizations.
2
Provide updates to consumer groups, legislators, and
special interest groups regarding vaccine-preventable
diseases, new vaccines, targeted at-risk populations,
and immunization recommendations and schedules.
Number and % of
educational contacts
established
Objective:
0302
Invite at least 10 new key decision-makers and stakeholders to join the Immunization Coalition
ACTIVITIES DESCRIPTION
1.
In conjunction with the Immunization Coalition
identify decision-makers and stakeholders that are not
currently members or have an inactive membership
status
2.
In conjunction with the Immunization Coalition
distribute invite
Center For Immunization
21
Imm. Pgm. Mgr
Sept. 1, 2013
PERFORMANCE
MEASURES
List of potential invitees
RESPONSIBLE
INDIVIDUAL
Imm. Pgm Mgr
TIMELINE
Mar. 31, 2013
Target 100% of potential
invitees
Imm. Pgm. Mgr
May 1, 2013
Feb- Sept 2013
THREE-YEAR GOAL: IMPROVE COLLABORATION WITH KEY DECISION MAKERS AND STAKEHOLDERS
Objective:
0303
1
2.
Quarterly disseminate information to key decision-makers and stakeholders about immunization programs,
accomplishments and concerns
PERFORMANCE
RESPONSIBLE
TIMELINE
ACTIVITIES DESCRIPTION
MEASURES
INDIVIDUAL
In conjunction with the Immunization Coalition
List of decision-makers and Health Educator
Apr. 31, 2013
identify decision-makers and stakeholders
stakeholders
Develop a constant contact address book for decisionmakers and stakeholders.
Center For Immunization
Address book in constant
contact
22
Health Educator
Apr. 31, 2013
Feb- Sept 2013
THREE-YEAR GOAL: RAISE AWARENESS OF THE IMPORTANCE OF VACCINATIONS
Objective:
0401
Promote vaccination through key partnerships.
ACTIVITIES DESCRIPTION
PERFORMANCE
MEASURES
Target 100% of provider
sites visited
RESPONSIBLE
INDIVIDUAL
VFC/AFIX Site
Reviewers
TIMELINE
1
At each health care provider visit, distribute Vaccine
Information Statements (VIS) and communicate their
importance and proper use in accordance with the
National Childhood Vaccine Injury Act (section 2126
of the Public Health Service Act, 42 U.S.C. Section
300aa-26).
2
Provide orientation for newly-hired immunization
program staff on how to use the IPOM and where to
find relevant CDC and other education, training and
communication resources for immunization staff,
health care providers, consumers, and community
partners.
Target 100% of new staff
Imm. Pgm Mgr
As needed
3
Assess provider education needs and identify
potential resources to meet those needs.
Review information from
2013 VFC provider
reenrollment survey which
lists provider education
needs
VFC Chief
Ongoing
4
Regularly update all VFC provider clinical staff on
appropriate and timely education and training on
immunization-related issues
# of VFC providers not
scheduled for a 2013
VFC/AFIX site visit who
receive an educational
contact
Nurse Consultant
Ongoing
Center For Immunization
23
Ongoing
Feb- Sept 2013
THREE-YEAR GOAL: RAISE AWARENESS OF THE IMPORTANCE OF VACCINATIONS
Objective:
0402
Present “Practice Makes Perfect” to 15 adult vaccination providers
ACTIVITIES DESCRIPTION
PERFORMANCE
MEASURES
# of dates scheduled
RESPONSIBLE
INDIVIDUAL
Adult Imm. Coor.
TIMELINE
May 1, 2013
Contacts made with adult
vaccination providers both
traditional and nontraditional
Adult Imm. Coor.
May 1, 2013
1
Establish dates for “Practice Makes Perfect” webinars
2
Disseminate dates to identified adult vaccination
providers both traditional and non-traditional
Objective:
0403
Submit at least two articles for licensed professionals regarding existing and emerging issues regarding vaccines
PERFORMANCE
MEASURES
Number of media contacts
ACTIVITIES DESCRIPTION
1
Objective:
0404
Develop and maintain relationships with public
information officers, and work jointly on getting media
attention for immunization-related news; identify and
train media spokespeople;
TIMELINE
Sept. 1, 2013
Nurse Consultant
Develop an outline for a community education campaign to heighten awareness of the importance of vaccines
PERFORMANCE
MEASURES
Campaigns developed in
conjunction with
Immunization Coalition
and other stakeholders
ACTIVITIES DESCRIPTION
1
RESPONSIBLE
INDIVIDUAL
Health Educator
Develop communications, messages, campaigns, and
programs based on assessed needs of the community
and high-risk populations such as National Infant
Immunization Week (NIIW) and National Influenza
Vaccination Week (NIVW)
Center For Immunization
24
RESPONSIBLE
INDIVIDUAL
Health Educator
TIMELINE
Sept. 1, 2013
Nurse Consultant
Feb- Sept 2013