OCAD UNIVERSITY
100 McCaul Street
Toronto, Ontario
M5T 1W1
T: 416 977 6000
F: 416 977 6008
WWW.OCADU.CA
COURSE OUTLINE
GDES 1B29
DRAWING FOR INDUSTRIAL DESIGN
Faculty of Design Suite 500, 100 McCaul
Program Assistants
Advertising, Graphic Design, Illustration x 352
Environmental, Industrial Design, Material Art & Design x374
Curriculum Stream: General Design
Credit Value: .5
COURSE DESCRIPTION
Drawing in a way that supports 3D idea exploration and communication… Beginning
with basic three-dimensional prismatic forms of cube, pyramid and cone, students
explore the abstract world of geometric solids as a foundation for three-dimensional
creative work. Topics include: how to use perspective, axonometric and orthographic
drawing (freehand/sketch mode) to generate and explain ideas; perceiving and
rendering shade, tone and shadow to add to the effectiveness of a drawing; choosing
views, exploded views, doing sectional drawings and arranging multiple views for
effective presentation.
COMPETENCY FRAMEWORK
The industrial Design program at OCADU provides students with a framework of sixteen
unique design competencies. A competency is defined as the knowledge, skills and
behaviors a student must master in a specific content or performance area.
Each competency has five levels of expected learning outcomes. As a student, you are
expected to master and integrate all competency learning outcome levels in order to
successfully complete your education at the Industrial Design program.
The competencies are clustered evenly into four thematic domains. Each domain
features a series of courses that provide students with the opportunity to develop their
competency levels progressively, from one course to the other.
The section ‘learning outcomes’ and ‘competency levels’ in this syllabus document
provide detailed information on this course’s competency domain and the specific
competencies and learning outcome levels this course requires you to achieve.
1
Each course instructor will frame course assignments consistently using the Industrial
Design Process and an ID toolbox of design methods. The details of both process and
toolbox are documented on the Industrial Design website.
LEARNING OUTCOMES
This course is part of the 'Images' competency domain. In the 'Images' domain students
learn to express themselves and their ideas in all forms of visual media, ranging from
Drawing to 3D animation. This includes communication techniques in visual, graphic
and oral presentations. The 'Images' competency domain comprises four competencies.
Each competency has five levels that are developed progressively across successive
courses. Each level has specific learning outcomes. This course develops the following
competency levels:
Competency: Visualization Techniques
This competency is the ability to use drawing in order to understand (‘see’) product
requirements and convey three dimensionality, materiality, colors, interactions of
products. This course enables students to develop the 'Intake' and 'Grasp' competency
levels of Visualization Techniques.
Competency: CAD Visualization Techniques
This competency is the ability to use 2D/3D drawing programs to render, detail and
specify product designs, produce rapid prototypes and documentation to prepare
production. This course enables students to develop the ''Intake' and 'Grasp competency
levels of CAD Visualization Techniques.
Competency: Communication& presentation
This competency is the ability to use visual (graphic design, photography) , verbal
(storytelling, language as tool) presentation techniques to communicate effectively with
different audiences. This course enables students to develop the 'Intake' competency
level of Communication& Presentation.
The next section provides detailed overview of the competency learning outcome levels
students are expected to develop.
COMPETENCY LEVELS
Visualization Techniques competency level: Intake
The student is able to develop a basic understanding the importance of drawing (theory)
in the design process and becomes aware of underlying principles (seeing, three
dimensionality).
Visualization Techniques competency level: Grasp
Hand on exercises in drawing deepens students’ understanding. Student starts to ‘see’.
Students starts to develop a sensitivity to three dimensionality, expression of form,
materials with simple objects.
CAD Visualization Techniques competency level: Intake
Students become introduced to the theories and principles of 2D, 3D visualization
programs that can be used to visualize and rapid prototype products along the design
2
process.
CAD Visualization Techniques competency level: Grasp
Students’(guided) experimenting with principles and practices of some CAD
visualization programs fosters a deeper understanding.
Communication and Presentation competency level: Intake
Students are being introduced to communication and presentation tools and techniques
(basic graphic design, visual and verbal presentation skills and use of photography).
COURSE METHODOLOGY
Studio work, seminars and lectures provide the foundation of this course.
TEACHING METHODS & DELIVERY
The variety of formats used in the class includes project work, discussion, presentations
and lectures. The teaching methodology is concerned with ingraining theoretical
knowledge through practical experience. Teaching methods and delivery will include a
combination of lectures, demonstrations, critiques, individual and group discussions,
student presentations and in- class work.
BIBLIOGRAPHY/RECOMMENDED TEXTS
This list is for reference only. Additional reading material will be posted on CANVAS.
Required Readings:
Koos Eissen, Sketching the Basics, Roselin and Koos, Netherlands, 2011
Pipes, Alan, Drawing for Designers, Laurence King Publishing Ltd, London UK, 2007
Recommended Rreadings:
Ching, Francis D.K., Design Drawing, New York, John Wiley & Sons, Inc., 1998
Joseph Koncelik & Kevin Reeder, Conceptual Drawing: Freehand Drawing & Design
Visualization for Design Professions, Delmar Cengage Learning, Clifton Park, NY, 2008
Montague, John, Basic Perspective Drawing, a Visual Approach, New York, John Wiley
& Sons, Inc., 1998
Sjölen Klara, Olaffson Erik, Design Sketching, KEEOS Design Books, Sweden 2005
(http://www.designsketching.com)
Smagula, Howard J. Creative Drawing, McGraw-Hill, 2002, ISBN 0-07-248282-6
COURSE GRADING SCHEME
3
Grades and number of projects, along with phases of work for this course are broken
down as follows:
Project 1
Project 2
Term Project Phase 1
Term Project Phase 2
Term Project Phase 3
Participation
Total
DUE 10.05.12
Due 10.19.12
Due 11.02.12
Due 11.16.12
Due 12.07.12
15% of Final Mark
15% of Final Mark
15% of Final Mark
15% of Final Mark
25% of Final Mark
15% of Final Mark
100%
4